How to reduce product returns for your home decor business

U.S. retailers lost $816 billion in sales due to product returns in 2022, and home improvement businesses were among the most affected. Follow these steps to rescue some of that lost revenue and help customers find their perfect match.
How to attract more visitors to your home improvement website with SEO

Search Engine Optimization (SEO) helps your website pages rank higher on Google and other search engines. Here’s how to improve your website’s ranking.
How to use room visualization in your marketing outreach

Shoppers who visualize your products are up to 5x more likely to purchase. Here are 10 real-world marketing examples to get more customers visualizing your products.
8 examples of engaging content experiences for your home decor website

From lookbooks to quizzes, room visualizers, and more, here are eight engaging content experiences to set your site apart from the competition.
Influencer marketing has changed the game for home decor brands

Harness the power of influencer marketing to find and convert a new audience of home decor enthusiasts.
“A world-class customer experience is a must”: Q&A with UK flooring expert Tom Cockerill

An expert on the UK flooring industry, Tom gives insight on what’s popular for consumers, what’s challenging for professionals, and what flooring suppliers and stores could be doing better.
10 social media marketing tips for home decor businesses

From embracing Pinterest to promoting your room visualizer, here’s how your home decor business can stand out amongst the crowd on social media.
Wallpaper is a top trend for 2023. Is it back for good?

Here’s how wallpaper manufacturers and retailers can use new technologies such as room visualization to capitalize on a hot interior design trend in 2023.
Why there’s optimism for the tile industry despite recent downturns

Despite a downturn in Q1 2023, there could be significant growth on the horizon. Here’s how tile manufacturers and retailers can capitalize on projected growth.
4 ways room visualization can benefit your home decor business

Almost every homeowner now begins their home renovation journey online. Could room visualization drive more customers to your showroom — and your checkout?