In flooring showrooms all over the world, sales teams face the same frustrating challenges every day:

• Shoppers walk in and out without being tracked—meaning potential leads disappear.
• Samples are checked out and never returned, causing costly delays and lost sales.
• Follow-ups don’t happen, even though 80% of sales require 5+ touches to close.

Why? Because most sales associates are juggling multiple customers and relying on notebooks or spreadsheets to track their day. That means important info gets lost in the shuffle.

A staggering 48% of sales teams never even attempt a follow-up after an initial interaction, leaving valuable opportunities on the table.

The Solution: Roomvo PRO — Built for the Showroom Floor

Roomvo PRO is a free all-in-one mobile app designed specifically for flooring retailers and their sales teams. It keeps everything organized from sample checkouts to lead tracking, in one simple interface, right from your phone, tablet, or laptop. Everything you need in one convenient place.

With Roomvo PRO, you can:

• Capture and track leads in seconds
• Check samples in and out with confidence
• Send automated follow-up emails
• Visualize products instantly with the built-in Roomvo Visualizer

What a Smarter Sales Process Looks Like

Here’s how Roomvo PRO transforms your in-store sales experience:

1. A customer (let’s call him John) walks into the showroom and your sales associate greets him.
2. The associate grabs John’s name and starts a new lead in Roomvo PRO, so they can jot down some notes.
3. Together, they explore options to find the perfect fit for John using the Visualizer on Roomvo PRO. This is particularly important when samples aren’t in the showroom.
4. The Sales Associate uses Roomvo PRO to check out samples the customer is interested in. John takes home those samples and can’t wait to try them out in his home.
5. Roomvo PRO automatically sends John an email reminder outlining which samples he checked out and when they’re due back, and includes links to visualize those samples from home.
6. John returns the samples on time, the associate checks them in and closes the deal. Everyone is happy!

Why It Works

• Leads are documented: No more guessing who came in, what they wanted and where the last sales associate left off.
• Samples are returned: Track who has what and when it’s due.
• Follow-ups happen automatically: Keep your dealership top-of-mind without lifting a finger.
• Sales increase: Customers who visualize a product in their space are 5x more likely to buy.

The Best Part? It’s Free.

Roomvo PRO is available now and activating it for your sales team is completely free. All you need to do is sign up, train your team (we can help with that), and start turning more conversations into conversions.

Key Features Recap:

Lead Tracking Made Easy

• Capture every customer who walks in. Never lose a potential sale again.

Visualize In-Store

• Let customers see how flooring will look in their own homes right on the spot.

Sample Checkouts

• Know exactly who has what sample, when it went out, and when it’s due.

Automated Follow-Ups

• Keep communication flowing with email reminders that do the work for you.

Make Your Showroom Smarter

Roomvo PRO isn’t just a sales tool—it’s the sidekick your team didn’t know they needed. From the first greeting to the final sale, Roomvo PRO ensures nothing falls through the cracks.

Ready to get started? Activate Roomvo PRO for Free Today

*Sources:

• Invesp: https://www.invespcro.com/blog/sale-follow-ups/
• Roomvo: Internal Data https://hello.roomvo.com/gated-case-study-the-design-house

The post Introducing Roomvo PRO-Free for Sales Associates: Close More Deals, Track Every Lead, and Never Lose a Sample Again first appeared on Roomvo.

Few people have a better understanding of the UK flooring industry, so I was excited to sit down with David and get his take on the burning issues: how the industry is faring, what challenges it’s facing, and how manufacturers can build stronger relationships with contractors. Here’s what I learned.

What state is the UK flooring industry in, and where is it headed?

A lot of people thought flooring would be hit hard by the pandemic, but it’s proven to be almost bulletproof. Especially in the residential sector, the flooring industry has bounced back brilliantly, with floor layers and flooring products in great demand. Homeowners had saved so much money during the pandemic, and suddenly they wanted to spend that money on home improvements.

But there are challenges too. Compounded by the war in Ukraine, we initially saw a scarcity of raw materials and a bottleneck in supply, which has had a lingering effect on material prices.

What other challenges is the UK flooring industry facing?

Of all the issues that I speak to contractors about, skilled labour shortages are the number one worry. A lot of veterans are starting to retire, and many young people today just don’t see the flooring industry as an inviting career. You can go into schools and talk about a career in flooring, but it just doesn’t have the same attraction as some of the other career paths on offer.

The industry has put a lot of effort into presenting flooring as a more attractive option to young people. As well as that, governments need to offer more apprenticeship opportunities to get people into the trade.

How can manufacturers build strong relationships with contractors?

Many contractors have long-established relationships with manufacturers, and trust is all-important. One factor that inflationary pressure has highlighted is the need for manufacturers to be transparent with contractors at all times. For instance, if manufacturers are raising the prices of their products, they need to be honest about the reasons why. 

Earlier this year, I wrote about a contractor who discovered that one of their carpet tile suppliers had artificially raised their prices and blamed it on inflation. When the contractor found out, it did real damage to their relationship.

How can room visualization help manufacturers build new relationships with contractors?

Visualizers are a true unique selling point (USP) for manufacturers. Having a room visualization platform gives them a status boost and really helps set them apart from their competitors. 

Contractors can go through all the manufacturer’s products and see what works in different environments. Rather than just imagining how products will look, contractors can upload a photo of their installations and visualize the flooring in place immediately. Contractors can also share the visualization with their clients to show them how the finished project will look.

Every year I speak to more and more businesses using room visualization. It’s definitely the way forward.

What benefits does room visualization have for domestic contractors?

Room visualization is a great way for domestic contractors to make products come to life for the end consumer, instead of asking them to rely on their imaginations. If a contractor came to my house, took a picture of my room and showed me exactly how my new flooring would look in my home, I would be much more likely to purchase.

What consumer trends are you seeing in UK flooring? Are any particular materials or colours popular right now?

In terms of colour, cream, beige and champagne continue to be popular for upmarket residential projects. But we’re also seeing a shift towards more colour variation, especially greens and blues, and a slight shift away from the ever-popular grey towards warmer tones.

As for materials, LVT herringbone continues to be popular for its looks and longevity. Linoleum and rubber retain their niche places in the market too.

Carpet tiles are  an interesting one, as they are usually the material of choice for offices. We thought carpet tiles would take a hit during and after the pandemic, when so many people were working from home and it looked as though offices were becoming redundant. But the market has survived and thrived. In terms of style, some commercial clients are looking for quieter designs and patterns. Also coming into vogue are multi-directional, biophilic designs that are more in touch with nature. For residential carpet, we’re seeing a trend in textured and distressed — and wool is back on trend.

Is sustainability a big focus for the flooring industry?

It definitely is for many manufacturers. It’s in a brand’s interest to deliver more sustainable products and market themselves based on that, especially when they’re dealing directly with the consumer. 

It’s not always so straightforward with some contractors, particularly those facing financial restraints. They have less capacity to prioritize sustainability but many are gradually coming around to the benefits of sustainable practices. Eco-friendly products are sometimes assumed to be more expensive, so the motivation to be sustainable is lower. I’m not normally in favour of tougher government regulations, but they sometimes work in shepherding businesses towards more sustainable business practices.

The post ‘The industry is almost bulletproof’: Q&A with UK flooring expert David Strydom first appeared on Roomvo.

87% of shoppers research flooring products online before visiting a showroom, so it’s crucial you’re making the right first impression. 

Stunning visuals, detailed descriptions, and inspiring technologies like room visualization — all these features have a huge impact on how many visitors decide to reach out for more information or book an appointment at your showroom.

And once you’ve secured the lead, you need to do everything you can to make the most of it. Every sales opportunity wasted is money down the drain, so how can you track every lead, ensure they’re followed up on properly, and maximize your chances of conversion?

Enter QFloors, user-friendly software specifically designed to streamline operations for flooring dealers. By tracking leads, inventory, accounting, ordering, scheduling, costing, billing and taxes, QFloors empowers flooring dealers to easily understand and manage the fundamentals of their business. 

And now, the new QConnect integration brings Roomvo and QFloors even closer together, making lead generation, tracking and conversion easier and more successful for every flooring dealer. 

Better still, the QConnect integration is free of charge for Roomvo customers (a value of $600 per year).

Cutting-edge technology, accessible to everyone

Roomvo and QFloors forged a partnership in 2021 based on a shared vision: deliver affordable, cutting-edge technology designed with the flooring dealer in mind.

“Both companies are a voice for keeping things competitive in the industry,” said Chad Ogden, president and owner at QFloors. “We got into this business because flooring dealers didn’t have a lot of choice. Companies were charging outrageous prices and doing very little to advance their products. I think we’ve forced a change. Like Roomvo, we’re spending a lot of money on new tech and development to push things forward.”

Both companies also understand and cater to the needs of independent dealers, who may lack technical expertise.

“The independent dealer has very specific needs,” said Brandon Shidlowski, senior director of strategy at Roomvo. “They work incredibly hard, but they want to focus on what they do best — selling floors. In that pursuit, we set out to give independent dealers powerful technology that was both easy to implement and use.”

Make the most of every lead

To maximize ease of use, the new QConnect integration brings Roomvo and QFloors even closer together by storing all leads generated in Roomvo in one place on the QFloors platform.

Lead generation starts on the front end, where Roomvo provides as many avenues as possible for shoppers to get in touch with dealers: a “Contact Us” button in the top right corner of every Roomvo Site, a “Request an Estimate” call-to-action on every product display page (PDP), pop-ups that appear after customers have spent a while in the visualizer, and more.

“Our platform is designed to drive more leads every step of the way,” said Shidlowski. “Capturing the lead is just the first step. You need a way to easily track and manage those leads — and a clear process for converting them into sales”.

Once the lead is captured, QFloors’ software takes over. Whether they’re from the website, social media, digital marketing, or showroom walk-ins, leads from all sources are centralized on QFloors’ CRM, minimizing double entry. More importantly, QFloors allows dealers to monitor leads and market to prospects, as well as track the return on investment (ROI) when the lead is closed.

“We bring all these leads into a centralized area where we can track them so RSAs can be held accountable for following up,” said Ogden. “You can tell when the lead is closed, how much it’s closed for, what the customer purchased, and exactly where the lead came from.”

How to sign up

The QConnect integration is the first step in accomplishing everything both Roomvo and QFloors have set out to do: make lead generation and conversion tracking easier and more accessible to every flooring dealer, no matter their tech expertise.

“Roomvo and QFloors are committed to bringing our systems as close together as possible. We have some incredibly exciting plans for the near future that will enhance the showroom experience while making it easier than ever for dealers to get more value out of both platforms,” said Shidlowski.

For dealers partnered with both Roomvo and QFloors, you can get the QConnect completely free of charge (a value of $600 per year). 

To get started, just reach out to your QFloors contact to let them know you’re a Roomvo customer, and they’ll get you set up immediately.

For dealers partnered with just one platform — or neither — click the links below to book a demo:

Sign up for Roomvo

Sign up for QFloors

The post QFloors’ QConnect revolutionizes lead management — and it’s free for flooring dealers who use Roomvo first appeared on Roomvo.

Behind every successful manufacturer is a community of distributors, buying groups, and retailers that all work together to get your products into consumers’ homes. One type of business won’t be able to function without the others — at least not to its fullest.

More often than not, it’s the retailers who are on the front lines, having direct contact with end consumers. As a manufacturer, it’s essential that you’re always thinking about how to reach new retailers, and how best to support them.

If you can help set up your retailers for success and add value to their business, you’ll be creating a level of “stickiness” that will entice them to keep coming back for your products. More importantly, you’ll be giving them a better chance to sell those products.

And that benefits everyone.

In this article, we’ll cover some of the different ways you can strengthen your retailer community and accelerate sales.

1. Provide selling tools

Distributing your products is just a starting point. The next step is giving your retailers the tools they need to sell more, because, as we know, selling home decor isn’t always easy. Such tools include merchandising and promotional resources, customer reports, digital tools and more.

A great example of this is MSI Surfaces’ “Industry Tools” section on their website, which makes it easy for retailers to request access to a floor pattern selector, pebbles calculator, and their Roomvo-powered multi-surface visualizer, among other tools.

When a manufacturer joins the Roomvo Partner Program, their existing retail partners are able to add the Roomvo Assistant widget to their websites free of charge. This helps add significant value to retailer relationships while generating and closing more leads, as shoppers who visualize products using Roomvo are up to 5x more likely to make a purchase. “Our retailers have really honed in on using the Roomvo Assistant to close their sales and build confidence with their end consumers,” said Lauryn Little, digital marketing manager at Engineered Floors.

2. Assist with digital marketing

Digital marketing has become increasingly important in the flooring and home decor world, as the vast majority of consumers — 87% of them, according to Mohawk research — are conducting research online before making a purchase or coming into a showroom.

This is one of the biggest areas you can support your retailers.

From website development and advertising/lead generation programs, to content and social media support, there are many different ways you can help bolster your partners’ digital marketing efforts while getting more eyes on your products.

Daltile, for example, recently unveiled a new social media program that enables retailers to repurpose Daltile’s content on their own social media channels.

Roomvo can work with manufacturers on the Roomvo Partner Program to provide their key retailers with a sponsored website program. From custom content and templates, Roomvo Sponsored Sites help put a manufacturer’s products and story in the spotlight. California-based retailer, BFC Design, saw its business increase by more than 50% after switching to Roomvo Sites. “With our new website, we can do so much more,” said owner Brenda Petrakos.

3. Enhance the showroom experience

For many flooring retailers, driving shoppers to the showroom remains an utmost priority. Therefore, as a manufacturer, it’s in the best interest of both you and your retail partners to help them create an impactful showroom experience.  

Mohawk accomplishes this with its Edge Store showroom support program, which arms retailers with point-of-purchase kits and insights into how consumers move through retail stores. Daltile, meanwhile, has a dedicated landing page showcasing an assortment of eye-catching displays available to their retailers.

Don’t leave anything to chance. Give your retail partners everything they need to market your products in the showroom, and they’ll be much more likely to sell them.  

Manufacturers can help retailers transform the in-store experience by bringing visualization into the showroom with Roomvo QR Codes and Roomvo Kiosk. For instance, Alliance Flooring Inc. makes the QR code generator and kiosk available to its members through its Perfect Home® retail selling solution and technology platform. While in-store, shoppers can scan the QR codes on product displays and samples to see those products visualized in their room — or send them to the kiosk to see them come to life on the big screen.

4. Hold exclusive events

The flooring industry is built on relationships. Interactions with your retail partners shouldn’t be purely transactional. Your retail partners should feel like they are part of a community.

That’s why most of the major flooring manufacturers hold exclusive events that bring together their retail partners and other industry experts under one roof. While you can use these events to promote your products and offerings, the agenda should also include plenty of thought-leadership content designed to help retailers advance their business.  

The most recent Shaw SFN conference, for instance, focused on celebrating the importance of dealer collaboration. These types of events will help strengthen your retailer relationships while giving everyone in the building an opportunity to learn and grow from each other.  

The Roomvo University webinar series, available to retailers for free, covers some of the hot-button topics in flooring through insights from business executives and other industry experts. The most recent Roomvo University webinar featured special guest Steve Feldman, co-owner and publisher of FCNews, providing advice on the biggest trends in flooring and the greatest challenges and opportunities for dealers in 2024.

5. Provide training and customer support

The training you provide to your retail partners shouldn’t be limited to an annual event – there’s only so much information you can pack into a weekend.

In reality, it should be something you provide on an ongoing basis.

Shaw Floors, for example, offers regional training, online sessions, and other educational programs through the Shaw Learning Academy, which serves more than 15,000 customers each year.

As part of the Roomvo Partner Program, manufacturers and their retail partners get access to a dedicated customer support team that will help ensure the Roomvo platform is running smoothly, in addition to complimentary product and sales training.

Your most valuable asset

As a manufacturer, the strength of your business will depend on the strength of your retailer relationships. Retailers are your most valuable assets. Invest in their success, and yours, by building a strong retailer community.

The post The importance of retailer-manufacturer relationships in home decor first appeared on Roomvo.

And even then, there’s no guarantee they’ll keep them.

Last year, U.S. retailers lost $816 billion in sales due to product returns, according to a report conducted by the National Retail Federation (NRF). And their most recent data suggests that home improvement businesses are among the most affected with a return rate of 11.5%, trailing only the auto parts and apparel retail categories.

This can have a detrimental effect on your bottom line — especially when you consider that, in addition to the lost sales revenue, returns can increase labour and shipping costs, cause markdowns, and aren’t always able to be resold.

Unfortunately, returns are part and parcel of doing business. And as shoppers increasingly turn to online shopping, which typically results in higher return rates, they could become even more common unless you’re taking the appropriate steps to reduce them.

Here are a few of those steps to keep in mind.

Make sure your product information is accurate 

First things first: your product needs to be exactly what the customer was expecting. And a lot of that comes down the way you describe and depict it on your product detail page (PDP).

So, as much as you may be tempted to stuff your product descriptions with all the trending SEO keywords, it’s more important that they’re 100% accurate. It’s also important to include detailed measurements, such as the width, length, and thickness of your products.

Finally, it’s absolutely vital that your products appear just as they do on your PDPs. Make sure you have a variety of high-resolution images with a sufficient level of zoom, and maybe even some videos, to help customers get a true sense of your product’s features.   

The number one reason for returns, according to the 2022 Narvar State of Returns Report, are issues related to sizing and colour. Getting your PDPs right will help eliminate a lot of those issues.

Provide physical (and/or virtual) samples

A good way to avoid surprises is to not only show and tell your customers what they’re getting but also to provide physical samples so they can see for themselves. This way, they can inspect the colour, texture, design, and feel of your products, and at least try to see what they might look like in their own homes — rather than in a showroom, for example.  

Sampling products like flooring, tile, and paint comes with some limitations, as we’ll touch on below, but many retailers consider it the first step to a customer finding their perfect match.

And if a customer finds their perfect match, they’ll be far less likely to return it.   As an alternative or addition to physical samples, which aren’t always readily available, Roomvo also offers a 3D Virtual Samples option that allows customers to zoom in on the minute details of your products in different lighting conditions — almost as if they were physically in hand.

Encourage room visualization

As noted above, sampling is a good first step.

But even then, there’s still a lot of imagination required — and, as a result, the potential for returns remains.

The Roomvo visualizer helps to bridge the imagination gap. Customers are able to upload a photo of their room, select a product from your catalog, and see how it would look when applied across an entire surface — whether it’s a floor, wall, and/or countertop. This helps customers see the whole picture, rather than having to rely on a small sample.

The result?

More confident purchasing decisions, and fewer returns.

E-commerce tile retailer Tile Warehouse uses Roomvo to complement its physical samples, each of which includes a QR code linking directly to the product in the visualizer on the Tile Warehouse website.

“Customers have seen the product in their room, so they’re ordering from a place of confidence,” said Sian Garvey, Director of Marketing at Tile Warehouse’s parent company Topps Tiles. “Room visualization has become an expectation for consumers.”

Offer free consultations (and how-to resources)

Shopping for home improvement products, let alone installing them in your home, can be overwhelming. It’s not something people do every day. Mistakes are inevitable.

And this can lead to more returns.

One potential solution is to offer free consultations, where you connect your customers with an expert that helps them find the product that best serves their individual needs. Shaw Floors, for example, offers free 30-minute design consultations and, as an incentive, sends customers complimentary samples following their appointment.  

The Home Depot also offers virtual consultations via phone or email and in-home measuring/installation appointments, in addition to sharing in-depth buying guides and how-to resources for flooring, kitchen renovations, and other types of products.    

Package your products properly

Outside of size, fit, and colour issues, “in-transit product damage” has become one of the primary drivers for returns, according to the 2023 Narvar State of Returns Report.

As Narvar explains, this is often a result of:

• Exposure to the elements
• Cheap packaging materials
• Too much empty space
• Improper handling

With home decor and improvement products, even the smallest crack or crinkle can ruin a customer’s desired aesthetic and lead to a return or exchange. So, it’s important to flag these issues in your fulfillment process and ensure your products arrive as they should.

Deliver exceptional customer service

As much as returns are a challenge for your business, they’re not fun for customers, either.  They bought your product for a reason. Most customers would rather not go through the hassle of a return, unless they feel it’s the only option.

So, in some cases, you might actually be able to rescue the return by being available to troubleshoot whatever issue the customer is having. Whether it’s live chat, social media, phone, email, or, ideally, all of the above, make sure your customers know where to reach you when they have a question. And make sure you’re getting back to them in a timely manner.

Gather and analyze customer feedback

So, you’ve followed all these steps and a customer still decides to return your product. End of story, right?

It doesn’t have to be.

“Returns should not be viewed as a total loss,” David Johnston, vice president of asset protection and retail operations for the National Retail Federation, said in a blog.

Instead, with a shift in mindset, Johnston said they can be used as an opportunity to reduce return rates by collecting and analyzing return data, sharing it with manufacturers, and implementing the appropriate changes. There are different ways to collect this data, such as post-return surveys and questionnaires, online reviews, and social media comments.

Regardless, if you can identify why customers are initiating returns, you’ll have a much better chance to limit them in the future.

The post How to reduce product returns for your home decor business first appeared on Roomvo.

And therein lies the value of search engine optimization (SEO).

SEO is a set of processes designed to help your website pages rank higher on Google and other search engines. As the following statistics illustrate, this matters more than you might think.

• More than 90% of global website traffic comes from Google (SparkToro)
• The top three Google search results get 54.4% of all clicks (Backlinko)
• Just 0.63% of Google searchers click on something from the second page (Backlinko)

Having an SEO strategy, therefore, is one of the best ways to attract more visitors to your home decor/improvement website, and, ultimately, increase your chance of making a sale — especially when you consider that younger generations, in particular, are beginning their home improvement journeys online.

Ready to start?

Here’s how to improve your search ranking using SEO.

Conduct keyword research

One of the first steps to SEO is determining what terms, or “keywords,” your target customers are entering into search engines. To start, put yourself in your customers’ shoes and brainstorm some generic words or short phrases they might use to find your products/services.

If you sell tile, for instance, some examples might include:

• Tile
• Ceramic tile
• Porcelain tile
• Floor tile
• Wall tile
• Backsplash tile
• Countertops
• Bathroom renovation
• Kitchen renovation

These are considered your “seed” keywords, and there are some different ways to find them.

Next, you’ll want to input these seed keywords into a keyword research tool — Semrush, Moz Keyword Explorer, Ahrefs, and Google Keyword Planner are among the more popular options. These tools will spit out a list of common search queries related to your input based on monthly search volume, along with some other helpful metrics that indicate how difficult it might be to rank ahead of competitors on the first page of search results.  

Now, you have some real insights to go off.

With “kitchen renovation,” for example, it turns out that keywords like “kitchen remodel” and “kitchen design ideas” have far higher monthly search volumes, according to the Moz Keyword Explorer. And this could help inform the language you’re using on your website.

Gather long-tail keywords

As part of your keyword research, make sure to pull a variety of “long-tail keywords,” typically made up of three or more words, from the list of recommendations.

Long-tail keywords have lower search volume, but that’s not necessarily a bad thing. Lower search volume means less competition, which makes it easier to rank. Additionally, long-tail keywords are more specific and therefore come with a “higher level of intent,” as Semrush explains, which will give you a better chance for conversion.  

If you’re a flooring manufacturer or retailer, perhaps “vinyl flooring” is one of your seed keywords. When inputted into the Moz Keyword Explorer, here are some of the long-tail keywords that appear (along with their monthly search volume in the U.S.).

• “How to install vinyl plank flooring” (5,018)
• “Waterproof vinyl plank flooring” (4,050)
• “Vinyl flooring vs. laminate” (1,360)

In total, long-tail keywords make up the vast majority of searches on Google. Find the right ones, and you’ll be armed with one of the most useful pieces of information to help build out the rest of your SEO strategy.   

Add keywords to your website

Once you’ve identified the best keywords for your business, based on relevance to your products/services and some of the factors listed above, it’s time to add them to your website.

According to HubSpot, these are the most optimal locations to place them.

• Titles
• Descriptions
• Headings & Content
• Image Titles & Alt Text
• URLs

This applies to all areas of your website, though it’s important to consider a user’s “search intent” when deciding how and where to incorporate your keywords.

On your category pages, you might be able to find success with shorter keywords that have high search volume — something like “vinyl plank flooring” if we’re continuing with the example above. Or, as a tile business, you could create a landing page for “kitchen design ideas,” knowing it’s a popular search query. Whereas on your product pages, and in your content, you should get more specific and use some of those long-tail keywords to gain more qualified leads.

Just make sure you’re not “keyword stuffing,” the practice of using a keyword over and over again on the same page to try and manipulate your ranking. It will ruin your customer’s experience and could get flagged as spam, harming your ranking instead of improving it.

Get blogging

Blogging is a proven method to improve your organic search traffic.

That’s because it helps you target more long-tail keywords and cover those topics in greater detail than you could on the more “transactional” sections of your website, making it easier to answer the different types of questions people are asking on search engines.  

The Home Depot, for example, has a post for “How to install vinyl plank flooring,” which, if you recall, was one of the exact long-tail keywords we discovered earlier. While this is more of a landing page, it’s a great example of the type of content you can cover in your blog.

Unsurprisingly, it ranks prominently in searches for this topic.

Businesses with blogs also have 97% more inbound links and 434% more indexed pages – both of which are confirmed ranking factors – and 55% more visitors, according to Hubspot.

The benefits can be vast, provided you’re following Blog SEO best practices.

Don’t forget about Technical SEO

None of the steps we’ve covered above will matter if search engines can’t access, or “crawl,” your web pages. If they can’t access them, they can’t rank them.

This is where Technical SEO comes into play.

As Semrush explains, Technical SEO usually entails submitting your sitemap to Google, creating an SEO-friendly site structure, improving your website’s speed, and making your website mobile-friendly, among other tasks.

So, in addition to the more technical elements, home decor/improvement businesses should be cognizant of image, video, and/or PDF file sizes that could slow load time — and compress them as needed.

Localize SEO for physical stores

Local SEO is important when promoting your physical showrooms. Ensure that your business ranks high in search results by making them as relevant as possible to the searcher’s location. Google’s algorithms prioritize proximity, making it crucial for home decor businesses to capitalize on their geographical advantage. 

Maintaining an active, accurate Google Business Profile is crucial for visibility, as well as providing valuable information to potential customers, such as your location, contact details, and reviews.

In addition, the locations your business services are critical keywords to include in the content placements for local SEO, such as titles, descriptions, headings, and other relevant areas.

How Roomvo can help

If you’re a flooring dealer looking to overhaul your entire site for SEO but you don’t have the resources to allocate, Roomvo Sites could be the ideal solution. Roomvo Sites are complete, professionally-designed websites, designed to optimize your search engine ranking and attract more shoppers to your site.

Once customers have landed on your website, you’ll want them to engage with your products, and, ultimately, order a sample or make a purchase. Roomvo excels here too.

Roomvo is an industry-leading room visualization platform that allows customers to virtually preview your floors, rugs, countertops, wall coverings, and paint in their own homes. Such augmented reality-powered tools can indirectly improve your search ranking by increasing time on-site, generating high-quality product images, and enhancing the user experience — something that Google is known to value.

More importantly, customers visualizing your products using Roomvo are up to 5x more likely to make a purchase. So, by adding references to your visualizer on product pages, landing pages, blogs, and other areas of your website that are being discovered on search engines, you’ll be giving yourself a much better chance of turning your SEO efforts into sales.  

The post How to attract more visitors to your home improvement website with SEO first appeared on Roomvo.

In the past, they might have had to pick up a magazine or visit a showroom. Then, many turned to shows like Good Bones, House Hunters, Fixer Upper, Property Brothers, and Love It or List It as HGTV took the industry by storm. And now, as we’re seeing more and more from millennials and Generation Z in particular, they’re also jumping onto social media and scrolling through platforms like Instagram, Pinterest, YouTube, and TikTok for the latest home decor trends and ideas.

So, who are these people actually following on social media? And as a home decor business, how can you use this to your advantage as you build out your social media strategy?  

For many brands, the answer is influencer marketing.

What is influencer marketing?

In essence, influencer marketing is the idea of getting someone else — an influencer — to promote your products on social media.

As we’ll get into a bit later, there are many different ways this could come to life, from simple product endorsements to unique videos created and posted by the influencer. Although the latter would usually be disclosed as an ad, sponsored post, or paid partnership, this type of content is still seen as more authentic and relatable than an actual ad or organic post from your company channels.

Why?

Because instead of coming from a logo, there’s a real person behind it. And not just any person. A person who has already built up a niche following and, ideally, a high level of trust within that niche. In fact, not only do many consumers trust influencer recommendations more than information coming directly from brands, they also trust them more than recommendations from their own friends and family.

So, for home decor retailers and manufacturers, influencer marketing is a great way to speak to a new community of home décor enthusiasts who may not otherwise be exposed to your brand, and who should be easier to convert. More importantly, it’s a great way to drive revenue, when you consider that marketers typically earn $6.50 for every dollar spent on an influencer marketing campaign.

Who are these home decor influencers?

An influencer can be literally anyone who has, well, influence over others. It might be a celebrity, but it doesn’t have to be. In fact, 80% of marketers prefer working with smaller influencers because they don’t cost as much (some may even accept product as a form of compensation), often have higher engagement rates, and are more likely to become long-term partners.

Here’s how influencers are typically classified based on follower count, with estimated pricing courtesy of author and social media consultant Andrew Macarthy.

• Nano (1–10K followers): $10–$100 per post or free product
• Micro (10–100K followers): $100–$500 per post
• Mid-tier (100–500K followers): $500–$5K per post
• Macro (500K–1M followers): $5K–10K per post
• Mega (1M+ followers): $10K+ per post

So, in the home decor space, an influencer could be a professional interior designer or a famous HGTV personality with millions of followers — certainly, getting access to that kind of reach could be hugely beneficial. But they could also just be a DIY enthusiast who knows how to create good content.

Based on your budget and objectives, you can determine what works best for your business.

What kind of content do home decor influencers create?

There’s no one-size-fits-all approach to influencer content. And that’s part of the appeal. These are all different people with different styles, interests, and capabilities when it comes to content creation.

Whatever they post needs to be authentic to themselves.

That said, a key benefit to home decor influencer content is that it allows you to showcase your products in real-world settings, which is what customers ultimately want to see. Here are a few different ways your influencers can help accomplish this.

• How-to videos (such as a flooring installation)
• Before-and-after home renovation photos
• “On a budget” makeovers
• “Shop with me” content (focused on the shopping experience/selection process)
• Unboxing videos
• Home tours
• Product reviews (in the form of videos, photos, and/or blogs)

You’ll notice that “how-to” videos were at the top of the list. That was by design, because a recent survey of more than 1,000 U.S. consumers found that they’re the preferred type of influencer content — followed by stories with short bits of information with videos and/or photos, and photo-based posts with information in the captions.

Where can I find home decor influencers?

You can search for them manually, or you can work with an influencer agency/platform. Again, this will depend on your budget and objectives.

Both options can be effective.  

If you opt for a manual search, start by looking through your own social media mentions and followers. Knowing that authenticity is key when it comes to influencer marketing, anyone already interested in your brand should definitely be considered. You can also monitor relevant hashtags such as #homedecor, #interiordesign, and #DIY, create a landing page or call-out on your website, see if your competitors have used anyone that you like, ask your employees for recommendations, use one of the free or free-ish tools that are available, and, of course, run a good old fashioned Google search.

Alternatively, there are no shortage of businesses who specialize in this very area. Luxury vinyl flooring brand, Flooret, for example, found a community of influencers through Upfluence and worked with Refersion to track the progress of their campaign.

OK, let’s see some examples

Flooret collaborated with popular DIYer, Carrie Anne, to promote their Silvan Resilient Hardwood Collection. Anne created a short step-by-step video showing how she installed the flooring, which she said helped her save $4,000, and highlighted the floor’s durability in her caption. She also shared a discount code to entice viewers to order their own samples.

Rust-Oleum Canada leaned heavily on influencers for the launch of their pre-tinted wall paint collection, Colour Spark. Not only did they partner with renowned real estate mogul and HGTV personality Scott McGillivray on fun product endorsements and how-to videos, they also sought out reviews from a variety of social media influencers. And according to senior brand manager Rhoda Williams, every single one of them used the Colour Spark room visualizer, powered by Roomvo, as part of their content.

Roomvo helps simplify the shopping experience by allowing customers to test out your products – in this case, by virtually painting their walls – before proceeding with a purchase. For shoppers, this helps eliminate the guesswork. And for retailers and manufacturers, it drives up to 5x the conversions.

“They’ve all engaged in the Roomvo app and all of them had a really superior experience and made their colour choice because they were able to see it in their room,” Williams said of the influencers.

Here’s one such example from The Sorry Girls, who used Colour Spark paint for their bathroom makeover. The video, sponsored by Rust-Oleum Canada, has more than 325,000 views on YouTube.

Daltile launched an influencer campaign in 2020, the “Style Squad,” featuring high-profile names such as singer/songwriter Jason Derulo and fashion designer/TV personality Margaret Josephs who are using Daltile products in their own projects. In addition to content shared on social media, Daltile features the Style Squad prominently on their website for increased visibility.   

“This type of digital/social presence helps further set our Daltile retailers up for success with our products, by reaching and influencing customers before they even enter retailers’ showrooms,” Paij Thorn-Brooks, vice president of marketing for Daltile, said in Floor Covering News.

Expand your audience with influencer marketing

Those home decor enthusiasts are out there – “home decor” is the most popular category on Pinterest and the same hashtag has more than 143 million posts on Instagram. And they’re ready to engage with your brand. Influencer marketing is one of the best ways to help you find and ultimately convert them.

The post Influencer marketing has changed the game for home decor brands first appeared on Roomvo.

Their consultancy business, Cockerill and Co., offers training and mentorship for UK flooring professionals, while the UK Flooring Podcast interviews experts in the flooring industry and beyond. 

I sat down with Tom earlier this month to chat about the UK flooring industry: what’s popular for consumers, what’s challenging for flooring professionals, and what flooring suppliers and stores could be doing better.

1. What state is the UK flooring industry in, and where do you see it headed?

The UK flooring industry has a significant skilled labour shortage. Compounded by an ageing population, filling that skills deficit is something we need to get a handle on. 

We’re already starting to see manufacturers and training providers get together to create a set of training standards that will formalize the training of flooring installers and bring it in line with other trades. I hope that continues. With a more joined-up approach to training and education, the industry should become more attractive to those coming into the trade — and provide better pay and working conditions for those already in it.

I believe the UK’s consumer flooring industry is going to significantly change over the next 25 years. We’ll see more accessible flooring options, a focus on eco-friendly materials and the growth in practical cost-effective choices that require minimal maintenance. These consumer preferences are going to be driven by several factors, including:

• Aging population: With more elderly people, we’ll see more demand for flooring that’s safe and easy to move on.
• Sustainability: People will prefer eco-friendly flooring like bamboo, cork, and reclaimed wood, as well as low-VOC options. Wood refurbishment will remain popular due to the increased desire to restore not replace.
• Expanding rental market: Landlords and tenants will choose durable and cost-effective flooring options to save on maintenance.

2. Can you describe the typical experience for someone shopping for flooring in the UK? What are some of the biggest challenges shoppers face?

After starting their research online, most shoppers visit a brick-and-mortar store to view the flooring in person. 

The biggest challenge is that many businesses don’t offer real education to homeowners to help them find the flooring that’s right for them. At the same time, consumers are often too focused on budget or aesthetics, which means they don’t always make the best choices.

We feel that shop owners — and online retailers in particular  — have a duty of care to educate buyers to ensure their investment is a sound one. 

To begin with, retailers should offer clear and detailed information about flooring types. Pros and cons are a good place to start. In addition, flooring professionals should offer education on wearability, practicality and lifestyle, as well as guidance on budget and long-term maintenance.

Retailers should do what they can to maximize the value of in-store experiences, such as interactive displays for room visualization. Customers should also be encouraged customers to touch and interact with the products. Finally, store owners should offer ongoing training for staff to ensure up-to-date knowledge.

3. What factors do shoppers consider when choosing where to purchase their flooring?

People will always buy from people. You can have the biggest and best showroom in the country, but without asking the right questions, understanding what the buyer wants, and creating a clear vision, your buyers will not buy. Creating a world-class experience for your customers is a must.

It’s amazing how many times I have seen a contractor or a retailer ask a customer what they are looking for without even asking about their situation. They don’t ask about lifestyle, room usage, budget, maintenance expectations, long-term plans for the space, environmental concerns, allergies, health considerations, installation timeframe or past flooring experiences. This list could go on …

By asking relevant questions, you can personalize your recommendations and create a better shopping experience for the customer.

4. What impact is technology having on the buying journey — online and in-store?

Online digital showrooms and room visualization tools engage consumers, while AI-driven chatbots offer guidance. In physical stores, interactive displays and contactless payments enhance convenience. Behind the scenes, retailers and contractors are reaping the benefits from inventory management and customer engagement technology which is streamlining their operational efficiency.

5. What role does room visualization play in the purchasing process? How can it benefit consumers and flooring businesses?

It helps consumers visualize the dream. Room visualization helps flooring professionals recommend floors that the consumer can then see in real terms — almost like “try before you buy.”

In our opinion, room visualization should be used at all points of the sales process as it heightens the buyer experience and offers the certainty and clarity that buyers crave.

We believe this emerging technology will transform the purchase process for consumers and retailers alike. If retailers get the opportunity to invest, we’d recommend doing so early to stay ahead of the competition.

6. What consumer trends are you seeing in UK flooring? Are any particular materials or colours popular right now?

Luxury Vinyl Tile (LVT) and laminate manufacturers are using advanced printing to replicate natural wood and stone and enhanced coatings to make floors more durable and resistant to stains. LVT herringbone has been massive for the domestic and commercial sectors so far in 2023. I think this is due to its unique blend of aesthetic appeal and durability. It offers a sophisticated yet resilient flooring solution that suits various design preferences while standing up to the demands of high-traffic environments. 

Thinner veneered ultra-wide HDF core wood products are also making waves, thanks to their favourable pricing. As shoppers become more environmentally conscious, we may start seeing more demand for sustainable products this winter. Longer term, we may see “reusable” and repurposed floors emerge.

In terms of colours, that would depend on where you are in the country. In the south, darker floors are making a comeback, while in the north we are still seeing lighter-washed and natural shades. For wood specifically, the demand for solid oak floors is increasing, which is interesting — and slightly unexpected!

7. What inspired you to start your consultancy and podcast businesses?

The flooring industry can be a challenging and lonely place, and there is a massive lack of up-to-date support, training and personal development. With our skills and experience, we realized we could support others within the flooring industry.

8. What are the three top tips you give to the clients you’re mentoring?

• Know your numbers. Without knowing your numbers you can’t make informed decisions and this can mean the difference between going out of business and excelling in your business. 
• Be memorable and sharpen up your client experience. Create a lasting impression by enhancing the quality of interactions with your clients. Ensure that each touchpoint is finely tuned to leave a distinct and unforgettable impact. Personalized attention and exceptional service mean more referrals and more repeat business.
• Do the work with dedication and relentlessness to drive growth and success. With a “can-do” attitude, you can conquer any challenge and achieve limitless possibilities.

The post “A world-class customer experience is a must”: Q&A with UK flooring expert Tom Cockerill first appeared on Roomvo.

What’s the first thing they do?

Aside from checking out the price, they’ll probably pick up the item if they can and try to get a closer look. Then, they might read up on some of the features. Maybe they’ll flag down a salesperson to ask some questions or request to bring home a sample. And all this will help them decide if they’d like to continue their buying journey, or better yet, make a purchase.

But what if they’re shopping online?

These days, most homeowners conduct research online before proceeding with a home improvement project — especially millennials and DIYers. As a home improvement manufacturer or retailer, how can you convert these browsers into buyers?   

Ultimately, it comes down to your product pages.

What is a product page?

A product page, also known as a product detail page (PDP), is the page on your website that highlights everything your customers need to know about a specific product.

Pretty straightforward, right?

Apparently not.

According to research from Baymard Institute, 55% of the 71 top-grossing e-commerce websites in the U.S. and Europe have either “poor” or “mediocre” product page user experiences. And not a single one recorded a “perfect” score.  

This page is where your customers usually make their purchase decisions, so your business could be leaving money on the table. You can have the best product in the world, but if it’s not perceived that way on your product page, it probably won’t sell.

Perception is reality, right?

For these reasons and others, product pages are the most important part of a customer journey. Chances are you’ve invested a lot of time and money to even get your customer to this point. Don’t let them slip away. Follow these five tips to create a product page that sells.

1. Write a good product title and description

As with any interaction, you always want to leave a good first impression. This is especially true in the online world, where 60% of website users say they’ll leave a site if they don’t find what they’re looking for within five seconds, according to Forbes.

So, you better make sure your product title captures your customer’s attention, considering it’s likely the first thing they’ll be seeing. Try to make it as descriptive as possible and include relevant keywords to help shoppers find your page on search engines. For maximum visibility, you’ll want to be following these practices in your product descriptions as well.

But don’t go overboard.

One of the keys to high-performing product pages is scannability. With both your title and description, keep lots of white space and avoid large chunks of text — Baymard found that the optimal line length for body text is 50-75 characters. Don’t be afraid to use bullet points, bold text, and sub-sections to communicate different things, such as specs, materials, and FAQs.

An important reminder for your description is to not just focus on the product’s features but on its benefits as well. As much as you may be proud of your manufacturing technology, for example, your customer wants to know what’s in it for them.  

2. Include customer reviews as social proof

So, what you’re saying about your product is the first step towards creating a product page that sells. But what others are saying might be even more impactful.

In fact, ratings and reviews are now the “top consideration” affecting purchasing decisions on product pages, according to PowerReviews’ survey of nearly 13,000 consumers in the U.S. Even more than the price.  

While Salsify’s 2023 Consumer Research Report found that product descriptions are still equally if not more important in helping consumers decide what to buy, it was unanimous in the five countries surveyed (the US, the UK, Germany, France, and Australia) that “better reviews” lead to higher-priced purchases more than anything else.

All this is to say: shoppers trust other shoppers. Go ahead and let them be your salespeople by enabling and encouraging reviews on your product pages.

3. Use high-quality images to showcase your products

Shopping for home decor is a highly visual experience by its very nature. It’s essential, therefore, to also have highly visual product pages.

This starts with product imagery.

“Without the ability to physically inspect the product or hold the item in their hands (as you generally would expect to be able to do if evaluating a product in person), product images often represent the best way for users to gain a rich visual understanding of the product,” Baymard stated, adding that 56% of users immediately start exploring images after landing on a product page.

But it’s not as simple as throwing up a couple of quick shots.

As Baymard found, low-resolution images “drag down users’ perceptions of products.” So, you’ll want to be using high-quality images that put your products in the best possible light (both figuratively and literally, as there’s nothing worse than a poorly lit photo). They should also have a sufficient level of zoom, allowing your customers to take a closer look as needed.

Consumers expect anywhere from five to eight photos per product, according to Salsify research, including a variety of angles, product detail shots, and room scenes that show the product in use. 

4. Bring your products to life with room visualization

Showing customers your product is great. Showing it to them in their own space?

Even better.

That’s where Roomvo can help. By partnering with Roomvo, home improvement manufacturers and retailers get access to a best-in-class room visualizer that enables customers to preview what your products are going to look like in their home. This has been proven to increase conversions by up to five times, which should come as no surprise considering that 95% of all purchasing decisions are driven by emotional connections.

If someone is renovating their kitchen, for example, they’re more likely to fall in love with your countertops, backsplashes, and/or floor tiles if they can see them come to life in their own kitchen – rather than having to rely on demo rooms, product detail photos, or samples. Thanks to Roomvo’s proprietary technology powered by augmented reality, they can now do that with the click of a button found right on your product pages.

These types of “enhanced content” experiences, which may also include product videos, comparison charts, and instruction guides, can help set your home improvement brand apart from the competition, as Salsify explained in their product page best practices guide.  

“A typical product page includes a product description, a few images, and maybe a video,” Salsify stated. “But the best product page experiences take it a step further with interactive elements … All these extra content elements bridge that gap of not physically touching and seeing the product before purchasing.”

5. Have a clear call-to-action (CTA)

At the end of the day, the goal is conversions. 

So, it’s critical that your product pages have a clear call-to-action (CTA). If you’re an e-commerce website, it could be “add to cart,” “buy now,” or “order sample.” If you’re not equipped to sell from your website, “where to buy” or “find in-store” works as well.

Regardless, your CTA needs to stand out. There are several ways to accomplish this, but some of the basics include placing it in a highly visible location that’s “above the fold” so users don’t have to scroll, using contrasting colours from the surrounding areas, and making sure it looks like a clickable button.

Without a prominent CTA, all your efforts could be going to waste.

The centrepiece of e-commerce websites  

It’s easy to see why product pages are widely regarded as the centrepiece of e-commerce websites. If someone is going to purchase your product, even if it’s in-store, chances are they’re going to find themselves on this page at some point in their buying journey. It’s almost inevitable.

Get yours right and the sales will follow.

The post How to create a product page that sells (with five great examples) first appeared on Roomvo.

They’ve landed on your website, selected a product, and added it to their shopping cart. But then, instead of completing the purchase, they abandon their cart and leave your site.

And, in many cases, they never come back.

It’s an all-too-common story for e-commerce retailers. More than 70% of shoppers abandon their carts for one reason or another, according to the latest data compiled by Baymard Institute. That means only three out of 10 shoppers who add a product to their cart end up buying it. You’ll be even less likely to close a sale in the home improvement industry, where cart abandonment rates can be closer to 90%.   

Some of this is unavoidable. The reality is that a lot of your site’s visitors will be digital “window shoppers” without much purchasing intent. Or they’ll be in the very early stages of their online shopping journey and simply looking to gather information and compare prices.

This is part and parcel of e-commerce.

But that’s not to say you aren’t leaving money on the table. In fact, Baymard found that $260 billion worth of lost orders over the last 10 years is recoverable, and the average large-sized e-commerce site can boost conversation rates by 35.26% through better checkout flow and design alone.

So, how can your business reduce abandoned carts and increase conversions?

Here are five proven tactics to consider.  

1. Be transparent and limit extra costs  

The last thing anyone wants is to get to the checkout page only to realize that the total price of their purchase is significantly higher than what was advertised.

And yet, it happens all too often.   

In fact, the leading cause for abandoned carts is due to extra costs being too high, as per the Baymard study, with nearly half of shoppers having opted against a purchase for this reason.

There are a few ways you can combat this.

First, it’s important to be transparent throughout the customer’s journey. You don’t have to wait until the checkout page to add taxes, shipping costs, and other fees. Including these costs upfront on the product pages will remove the possibility of your customer feeling disheartened by the notion of hidden or unexpected fees after they’ve already become comfortable with an initial price point. And that means you’ll be more likely to get their business.

Secondly, you can offer free shipping — even if it means building the shipping cost into the product price or only offering free shipping for orders that exceed a certain dollar amount. When you consider Inmar Intelligence’s findings that 79% of shoppers expect free shipping when ordering home goods online — and that 78% of shoppers would be willing to buy more items to qualify for free shipping — this is one of the most effective ways to appease your customer and get that sale over the line.

2. Streamline your checkout process 

As much as they might be interested in your products, most shoppers won’t jump through hoops to buy them. Two in three consumers expect to check out in four minutes or less, according to Capterra. Any longer, and there’s a good chance you’ll lose them.

So, you’ll want to make that checkout process as quick and easy as possible.  

One way to accomplish this is to reduce the number of form fields shown to users. The ideal checkout flow is around 7-8 form fields, according to Baymard, whereas the average U.S. e-commerce site has 14.88 form fields displayed. Try your best to remove the clutter and redundancy. As a simple example, instead of having a field for both “First name” and “Last name,” just go with “Full name.”   

Another way you can speed up the process is by offering guest checkout. Guest checkouts are the preferred checkout method by far, according to Capterra, with 36% of consumers saying they’d abandon their cart if they were forced to create a new account.

3. Offer flexible payment, fulfillment, and return options

People want options.

And they better be good ones.

They want to use their preferred payment method, whether that’s Apple Pay, Google Pay, PayPal, Stripe, or a plain old credit or debit card. They want the option to receive their order quickly, with 90% of U.S. consumers expecting two to three-day delivery as a baseline, or perhaps the ability to pick up their order in-store. And they want a hassle-free, generous return policy — 33% of Canadian online shoppers will complete their purchase if the return process is easy.

A lack of payment methods, slow delivery time, and unsatisfactory return policy account for 43% of all abandoned carts, according to Baymard. By investing in these areas and giving your customer more flexibility, you’re removing significant barriers to them completing their transaction.

4. Provide impeccable customer support through live chat and email marketing   

If someone is shopping in-store and they have a question, they can just ask a sales associate and get the answer they need. But what if they’re shopping online?

You might have the relevant information somewhere on your website, but Forrester research shows that 50% of shoppers will abandon their purchase if they can’t get a quick answer to their question. One potential solution?

Live chat.

Not only does this help you potentially salvage a purchase by answering your customer’s questions in real-time, but you can also provide proactive assistance before they even get to a point where they’re considering abandoning their cart.

The result? An 8% to 20% increase in conversions.

If your proactive customer support approach proves unsuccessful, implementing an abandoned cart email strategy can be a great way to re-engage your customer and recover lost sales.

5. Instill consumer confidence using room visualization

At the end of the day, consumers want to feel confident in their purchases. And that’s one of the biggest challenges for e-commerce retailers in the home improvement space. If someone is painting their living room wall, or installing a new kitchen backsplash, instilling consumer confidence can be tricky without going through the traditional method of providing physical samples.

But it’s not impossible.

Thanks to the emergence of augmented reality (AR), shoppers can now virtually try out your products before they make a purchase. A NielsenIQ study found that AR shopping experiences give 56% of consumers more confidence about the quality of a product.

And that’s certainly the case with Roomvo.

The leading visualizer in the home improvement industry, Roomvo arms retailers with proprietary AR-powered technology that allows shoppers to see your products come to life in their own space with unprecedented detail and realism. No longer does your customer have to imagine what paint colours, backsplashes, flooring, rugs, countertops, or wall coverings will look like in their home. They just have to upload a photo of their space and see it for themselves. Room visualization eliminates the guesswork from home design, reduces hesitation, and gives customers the confidence to go ahead with their purchase.

Having Roomvo integrated into your website will not only significantly boost product views, but also increase conversions by up to five times.

Don’t want your customer to get cold feet?  

Roomvo could be the answer.

The post 5 ways for home decor retailers to reduce abandoned carts first appeared on Roomvo.