When helping customers choose new home decor products in the showroom, even the most talented salesperson can struggle to spark the imagination.
Equipped with a few samples, the sales associate must convince the homeowner that this new rug or hardwood flooring — possibly their biggest purchase all year — is the perfect fit for their living room. Not an easy task.
Enter Roomvo Kiosk, the newest version of our award-winning visualization technology, specially designed for in-store use with a touchscreen terminal.
Launched last week in North America, Roomvo Kiosk shows customers what flooring will look like in their homes before they actually purchase. A win for shoppers — and retailers and manufacturers — with businesses seeing improved engagement and conversions and accelerated revenue growth.
With 92% of shoppers researching products online while in-store, the demand for digital experiences in the showroom has never been higher. Here’s how to transform the showroom experience with AR technology.
Offer self-service AR shopping with QR codes
The appetite for self-service shopping is growing, with 71% of shoppers already using self-service tools and 32% expecting intuitive self-service options to be essential within three to five years.
Self-service is particularly popular among millennials and Gen Z, with younger generations significantly more likely to pick a self-serve option than Gen X and Boomers. Millennials now make up the biggest portion of home buyers in the US (43%), but they prefer shopping from the couch. So how to bring these digital natives through the door — and spark their imagination?
To provide a self-serve AR option for customers, retailers can place Roomvo QR Codes on product samples and displays that instantly link to the visualizer. After scanning the QR code with their cell phone’s camera, the shopper is immediately taken to the visualizer on the retailer’s website to see that product in their home.
After shoppers have settled on their choice, the visualizer helps move sales over the finish line. Seeing how their new renovations would look in their home builds trust in the customer, giving them the confidence they need to make faster purchase decisions.
To provide a self-serve AR option for customers, retailers can place Roomvo QR Codes on product samples and displays that instantly link to the visualizer.
Take visualization to the big screen with Roomvo Kiosk
With retailers committed to delivering more immersive shopping experiences, demand for interactive kiosks is rising. The interactive kiosk market is projected to be worth almost US$50 billion by 2031, with floor-standing kiosks earning the highest revenue potential due to their versatility.
Interactive kiosks offer consumers the best of both worlds, making it easy to collaborate with a sales associate or browse products independently by searching and filtering. Plus, shoppers can access the retailer’s entire product selection, even if retailers have online-only inventory.
Roomvo Kiosk makes collaboration even easier. Now, shoppers and sales associates can try different products using an image of the customer’s room, experimenting with different styles in the visualizer while never leaving the store. That means no more delays to the decision-making process, fewer costly samples, and less chance of losing customers to the competition.
The kiosk is simple to use, pairing perfectly with Roomvo QR Codes. After scanning QR codes on product displays around the showroom, shoppers can upload a photo of their room to Roomvo Kiosk to see how their selected products could look in their homes.
What’s more, If shoppers are not ready to make a purchase after their session, they can email themselves the visualized images to view again later.
Launched in April in North America, Roomvo Kiosk shows customers what flooring will look like in their homes before they actually purchase.
Create a memorable showroom experience with AR technology
For retailers struggling to find that spark inside the showroom, AR technology helps deliver more exciting, more productive customer experiences.
Whether retailers offer self-service shopping with QR codes, install interactive kiosks, or do a mix of both, bringing visualization into the showroom inspires confidence in consumer decision-making, leading to better sales and increased customer loyalty.
Click here to order Roomvo Kiosk and start your in-store transformation.
By: Tom Martin