Influencer marketing has changed the game for home decor brands

Harness the power of influencer marketing to find and convert a new audience of home decor enthusiasts.
“A world-class customer experience is a must”: Q&A with UK flooring expert Tom Cockerill

An expert on the UK flooring industry, Tom gives insight on what’s popular for consumers, what’s challenging for professionals, and what flooring suppliers and stores could be doing better.
How to create a product page that sells (with five great examples)

Enhanced product page experiences like room visualization can help set your home improvement brand apart from the competition.
5 ways for home decor retailers to reduce abandoned carts

More than 70% of shoppers abandon their carts. Here’s how your e-commerce business can recover lost sales and boost conversions.
5 ways for home improvement brands to increase product views

The more shoppers engaging with your products online, the more likely it is they’ll find their perfect match.
How Engineered Floors® uses Roomvo to build brand awareness and ‘sell more flooring’

By helping consumers make more confident purchasing decisions, room visualization is benefiting the flooring manufacturer and their retail partners.
How flooring manufacturers can better serve their retailers

With a market downturn looming, flooring manufacturers can mitigate the impacts of a possible recession by better serving their retailers. Here are some practical strategies.
How flooring retailers can stop throwing away their marketing dollars

Flooring dealers are wasting their money on marketing that doesn’t work. With three simple strategies, you can get the best bang for your buck.
3 strategies for recession-proofing your flooring business

Flooring dealers saw a slow down in 2022, and this trend is set to continue. Here are three proven strategies to help retailers prosper in a market downturn.
Top 3 tips to personalize the shopping experience in 2023

While 85% of businesses think they’re doing a good job with personalization, only 60% of customers agree. Here are three top tips for getting personalization right.