Let’s dive in.

1: Use the right tools – it really matters

If you’ve ever tried to cut corners with a cheap brush or low-quality painter’s tape, you already know how frustrating the results can be. High-quality tools may cost a little more upfront, but they’ll save you time and ensure a better finish.

• Brushes: Use an angled sash brush (2.5–3″) for trim and corners. For large areas, microfiber or woven rollers reduce splatter and help achieve smooth, even coverage.
• Tape: Avoid general household tape. Instead, opt for a premium painter’s tape. Apply it firmly and remove it while the paint is still slightly wet to avoid peeling.
• Other essentials: Invest in a paint tray with liners, an extension pole for ceiling work, and a drop cloth to protect your furniture and flooring.

2: Save time with overnight storage hacks

Painting a room often takes more than a day, and constant washing between coats or sessions can feel like a chore. Here’s how to pause your project without ruining your tools:

• Brushes & rollers: Wrap them tightly in plastic wrap or aluminum foil, then place them in a sealed plastic bag. Store them in the fridge overnight, or for up to 2 days.
• Paint tray: Cover the entire tray with cling film or place it inside a large plastic bag and seal it. This saves both time and water.

This hack is perfect if you’re waiting for coats to dry or taking a well-deserved break before finishing up the next day.

3: Know your surface before you paint

Not all walls are created equal. Understanding what you’re painting helps determine the prep work and products you’ll need:

• Drywall: Needs a primer before painting to seal the surface and prevent blotchiness.
• Brick or stone: These porous surfaces need masonry paint, and sometimes a specialty primer, to adhere properly and resist moisture.
• Wallpaper: In most cases, remove the wallpaper first. If this is not an option, use a high-adhesion bonding primer before painting over it.
• Wood paneling: Sand glossy surfaces, fill cracks with wood filler, and apply a stain-blocking primer before painting.
• Textured walls: Use a thicker roller nap (3/4″ or higher) to cover grooves and crevices.

Proper surface prep ensures the paint bonds correctly and looks good long-term.

4: Always do a test patch

Paint swatches on paper or in the store won’t show you how the colour reacts in your actual space. Light, time of day, and surrounding decor all affect how a colour appears.

• Apply 2–3 colour samples directly to your wall. Paint at least a 12″x12″ section for each colour.
• Check the samples in daylight and evening light. A soft grey might look purple under warm lighting, while a beige might turn yellow in full sun.
• Observe how the colour changes next to trim, furniture, and flooring. It may clash in ways you didn’t expect.

Taking the time to do this avoids costly and time-consuming repainting.

5: Colour affects how many coats you’ll need

Dark, bold colours (like navy or forest green) often require 2–3 coats for full, rich coverage. Similarly, painting a light colour over a dark wall can take multiple coats unless you use a tinted primer.

• Tip: Use a grey-tinted primer under reds, yellows, or deep blues to reduce the number of coats needed.
• Finishes matter too: Matte finishes may need extra coats for durability in high-traffic areas, while glossier finishes offer better coverage with fewer coats but show imperfections more.

Estimate your paint needs accordingly to avoid running out mid-project.

6: Don’t skip the prep work

Prep might feel like a chore, but it’s arguably the most important part of a great paint job.

• Clean: Use mild soap and water to remove dust, grease, and residue. Painting over grime leads to peeling.
• Repair: Fill nail holes, cracks, and dents with spackle. Once dry, sand smooth.
• Sand: Lightly sand glossy areas so new paint adheres better.
• Tape: Apply painter’s tape to protect trim, baseboards, and ceilings.
• Protect: Use drop cloths or plastic sheeting to protect your floors.

This upfront work can save hours in touch-ups later.

7: Cut in first, then roll

‘Cutting in’ is the process of painting around edges, where the wall meets the ceiling, or trim. This is done by using a brush before you start rolling.

• Why it matters: Cutting in first creates a border so your roller doesn’t have to get too close to the edges (where mistakes often happen).
• Technique tip: Use a steady hand and a good quality angled brush. Don’t overload the brush with paint. Feather the edges to blend with the roller strokes.

Taking the time to cut in properly will result in a cleaner, more professional finish.

8: Keep the air moving and paint fumes out

Good ventilation is essential for both safety and finish quality.

• Open windows and use fans to speed up drying and remove fumes.
• If you’re painting in a basement or closed room, consider using a mask rated for paint fumes.
• Low-VOC (volatile organic compound) paints are available and safer for indoor air quality.

Bonus: Proper airflow helps paint cure evenly and reduces the chance of streaks or bubbling.

9: Follow proper paint drying times

Patience is your friend. Most labels recommend waiting 2–4 hours between coats. But drying times depend on humidity, temperature, and ventilation.

• Don’t apply your second-coat too soon. It can lift the first coat or create texture inconsistencies.
• To be safe, wait 4–6 hours between coats, and let it cure for at least 24 hours before hanging art or moving furniture back into place.

When in doubt, follow the manufacturer’s instructions for best results.

10: Visualize before you commit with Roomvo’s paint visualizer

Choosing the right colour is often the trickiest part of the process and getting it wrong can be costly. Roomvo’s Paint Visualizer takes the guesswork out of the equation by helping you see exactly how a colour will look in your space before you ever pick up a brush.

• Upload your own room: Instantly preview paint colours on your actual walls, using a photo of your space or one of Roomvo’s pre-designed templates.
• See realistic lighting and textures: Roomvo automatically adjusts for shadows, lighting, and surface details, giving you ultra-realistic results.
• Compare options with confidence: Visualize before-and-after scenes or place multiple colours side-by-side to help you make a confident decision.

The Roomvo Paint Visualizer brings your ideas to life and simplifies the process from inspiration to execution, so you can paint with clarity and confidence. Whether you’re deciding between off-white and greige, or trying something bold like emerald green or charcoal black, Roomvo helps you visualize your dream space, before making a single purchase.

Try it out for yourself and start testing colours with confidence: roomvo.com

Want More Expert Advice?

Still unsure how much paint you’ll need for your next project? Don’t worry, we’ve got you covered. Roomvo was recently featured in Redfin’s article, “How Much Paint Do You Need to Paint a House? 13 Expert Tips to Estimate Like a Pro.” Check out our advice (and 12 other industry experts) to ensure you buy the right amount and avoid waste.

Read it here: https://www.redfin.com/blog/how-much-paint-do-i-need-to-paint-a-house/

(parent company of ApartmentGuide and Rent)

The post Save Time, Money and Stress With These 10 Painting Tips first appeared on Roomvo.

Because I’m one of those people.

It’s something we’ve considered on a few occasions, like when we purchased our first home and when we set up the nursery for our little one a few years later, but those experiences were already overwhelming (and expensive) enough.

Quite frankly, we didn’t want the added hassle.

In today’s day and age, consumers are more demanding than ever before. We want a quick, seamless shopping experience. And my perception of purchasing paint hasn’t always been that.

I’ve seen friends and family members do it, sometimes taking weeks if not months to decide on a specific colour after going through endless swatches at different stores and then taking home samples to paint on parts of their walls. And that’s just the first step.

Like I said, it’s an intimidating prospect.

That’s why I was excited to try out Roomvo’s enhanced paint visualizer, which allows shoppers to see what different paint colours would look like on their walls by simply uploading a photo of their space and browsing through a retailer or manufacturer’s products.

Here’s how I fared.

Step 1: Upload photo

For context, I used the Roomvo visualizer at ColourSpark.ca. I opted to use my computer, but the process is very similar on a mobile device.

After hitting “Room Visualizer” on the navigation bar, the first step is to either upload a photo or select one of the demo rooms. I uploaded a photo of my bedroom that I took on my phone.

More than any other room in our home, this is the one we’ve been wanting to paint for a while. With the large bookshelf surrounding the bed and the view of the mountains and greenery peeking in through the window, we feel like this room has a lot of potential.

At the same time, the walls are rather dull. We don’t mind the existing combination of a darker and lighter grey – it’s what we have throughout our home. But it’s a fairly muted look to begin with and the colours have faded a bit over time. Not to mention: if you look closely, you’ll notice that there are a few streaks visible that were used to patch up previous imperfections.

In order to create more of a “wow” factor and truly unlock this room’s full potential, we felt a paint job was needed.

Step 2: Select colour(s)

Here’s where it gets fun.

After uploading my photo, I’m now able to browse through the full catalogue of Colour Spark paints that appear on the left panel and, with the click of a button, preview what they’re going to look like in my room.

I’ll be honest with you: we didn’t go into this with any particular colour scheme in mind. As noted above, the goal was simply to bring the room to life. We’re open to whatever colour(s) will help accomplish that.

As you can see, both walls are selected to begin with. So, I can either go with the same colour on both walls, or I can select one wall at a time and choose a different colour for each surface to maintain the presence of an accent wall.

Let’s start there.

At first, we were drawn to Charcoal Black and Clay Mask Green, as we like how those two colours complement each other. But using the compare feature, we can now see that Charcoal Black looks nearly identical to the colour of our existing accent wall. We’re not sure that will freshen up our look to the extent that we want, so we’re going to keep playing around.

The other colour that caught our eye is Stellar Navy. While we thought it looked quite sharp in tandem with some of the lighter grey tones available, again, the combination didn’t feel fresh enough for our liking, as we already have a lighter grey wall.

We’re still big fans of the navy, though, so we eventually decided to try it out on both walls. And right away, we felt like that was the one.

Step 3: Make a decision

So Stellar Navy, it is.

After seeing the room come to life with the same colour all around, we really like how the white bookshelf becomes the focal point of the room, rather than an accent wall. Along the same lines, the darker shade of the navy helps accentuate the bookshelf and window even further, while still adding a splash of colour to the space compared to the greys we currently have.

It just feels right.

And that’s the beauty of all of this. I can sample all the colours and combinations I want, without the limitations that come with using physical samples, to help me come to a decision I’m confident in. As someone who wasn’t sure exactly what I wanted in the first place, that’s a game-changer.

Initially, I was a bit worried that the visualizer would spit out something resembling a rushed Photoshop job and not provide a realistic depiction of what the room might actually look like, but that’s definitely not the case. I was impressed with the level of detail I saw, particularly how the shadows and lighting on the walls were maintained from my original photo.

Once again, this gives me confidence that I know exactly what I’m getting and there aren’t going to be any surprises once the paint’s up on the wall.

Step 4: Purchase paint

To complete the visualization process, I can now email the photo to someone or download it onto my device using the buttons on the right panel. There’s also a button that takes you to the product page, where you can find direct purchase links from the retailers that carry the paint you’re looking for.

Just like that!

So, maybe buying paint doesn’t have to be as stressful as it seemed. Not only was this a painless experience, it was also, dare I say, kind of fun.

I’m already looking forward to painting the nursery next.

Subscribe to our blog below to stay up-to-date on Roomvo’s latest paint innovations and learn more about how room visualization can simplify the painting experience for shoppers.

The post ‘Shopping for paint scared me. But with new technology, it’s kind of fun’ first appeared on Roomvo.

The last time we bought one was five years ago when we first moved into our new home. We have laminate floors, which, to be clear, we love. But they’re quite hard and cool underfoot. So, an area rug for the living room was an absolute must to add comfort and warmth to the space.

Back then, we opted for a white rug with black geometric patterns. But it’s seen better days. And now that we have a baby, a white rug (if we can still call it white at this point) is asking for trouble. So, we’re ready for a replacement.  

We figured this was a good opportunity to continue adding more colour to our home, which was previously heavy on greys and whites. In recent months, we’ve started the transformation by painting the walls in our bedroom blue and applying a blush wallpaper in our little one’s nursery. For both of those home decor projects, we used Roomvo to help us select a product, which made for a much quicker — and far more enjoyable — shopping experience than anticipated.

We’re excited to do the same using the Roomvo-powered rug visualizer over at The Rug Company, a leading international brand for contemporary handmade rugs.

Here’s how I got on.

Step 1: Upload photo and explore designs

To start things off, I’ve uploaded a photo of my living room — sans our existing white rug — that I quickly snapped on my phone. As you can see, it’s looking pretty bare without a rug.

Now, I’m going to use the filter option on the left panel to ensure I’m only presented with rectangular rugs in shades of blue, red, orange, and beige, as I believe those will be the best fit for our space. Hopefully, this will help save time as I browse the product catalog.

There are still a lot of great options to choose from — seriously, some of these are beautiful — but I’ve narrowed my search to three particular rugs: Jude Bright, Jude Neutral, and Illusion.

Step 2: Visualize products in the home

This is where the fun begins.

With the click of a button, I can now see how each rug will look in my space. Not only that: I can also move the rugs around the room, place them underneath my furniture, rotate them, and experiment with different sizes — almost as if I were trying them out in real life.

Let’s have a look.

Jude Bright

This was one of the first rugs that caught my eye, mostly because of the colours. They’re stunning. And they match our existing colour scheme almost perfectly — from the blue and pink of the cushions and chair, to the green of forests on the wall art, to the grey of the sofa and walls. When you combine the vibrant colours with the simplicity of the design, this rug feels striking and classy at the same time.

At first, I previewed a larger-sized rug that covered most of the floor, but that felt a little too loud for my taste. Instead, I found that the 2.29m x 1.52m option, which I put in the middle of the space without touching any furniture, strikes the right balance.

Jude Neutral

Look familiar?

This is the same rug as above, with a more neutral palette. For this reason, the larger size doesn’t appear as overwhelming in this case. As you can see, I’ve selected a 3.66m x 2.74m rug and placed it underneath all four legs of the sofa and chair.  

We don’t have any cream tones in our space, so I wasn’t sure if this colour scheme would work. But after seeing the rug visualized, I like how it brings some new colours into the room, without clashing with the existing ones. The white and grey of this rug, albeit subtle, helps bring the room together. And, as it turns out, I think the cream complements our existing colours quite well.

It definitely makes the space feel warmer and cozier, if nothing else.

Illusion

Compared to the rugs above, I see this one as a nice in-between. It’s not as vibrant as Jude Bright but has more colour than Jude Neutral. Once inserted into the room, I like how the different shades of pink, blue, and grey on the rug accentuate our existing decor without overpowering it.

In this case, I’ve gone with a medium-sized 3.05m x 2.13m rug and placed it under the front legs of the sofa and chair, which, again, feels like a happy medium compared to the previous two options.

This certainly feels like a strong contender.

Step 3: Compare favourites

As much as I was struck by Jude Bright at first, I’m going to have to rule this one out. I still love the colours, but they were more dominant than I expected once I saw them come to life in my space. That led me to the smaller rug, but if I’m honest with myself: it just feels out of place.

So, it’s down to Jude Neutral and Illusion.

To help with my decision, I’m going to use the Compare feature, which allows me to see the rugs side-by-side and use the slider bar to go back and forth between the two options easily. Hopefully that gives me some clarity. For the purposes of the comparison, I’m going to make both rugs the same size.

Even though Illusion brings in more colour, one of our main goals, I can’t get over how warm and cozy the space feels with Jude Neutral. I think that’s partly due to the colour scheme. But looking into the product specifications (which I accessed by clicking on the information icon at the bottom of visualizer when in the comparison mode), I can also see that Jude Neutral is made of 100% wool, whereas Illusion is partly silk. As I understand it, wool is more durable and resistant to wear and tear, which is an important consideration for our family.

Seeing the two rugs side by side, you can definitely notice the difference. Illusion is thinner and has a slight sheen, while Jude Neutral appears more dense and plush.

Ultimately, it makes the space feel like home.

Step 4: Make a decision

So, Jude Neutral is the winner.

Ironically, it has the least amount of colour among the three rugs I considered — I mean, the word “neutral” is literally in the name. But sometimes, you don’t know what you really want until you see it.

That’s why room visualization has become such an important step in shopping for home decor — especially for someone like me, who prefers to do most of my shopping online when possible. We bought our first rug online, too. But in that case, we didn’t have the luxury of previewing it in our space beforehand, which made me more uncertain. In this case, I know exactly what I’m getting, and I feel confident knowing I’ve made the right choice for my home.

At the end of the day, that’s all that really matters.

The post ‘I thought I knew what rug I wanted. Room visualization changed my mind’ first appeared on Roomvo.

But for many consumers, imagining how a product will look in their homes is easier said than done. For manufacturers and dealers, that hesitation can mean the difference between a sale and a missed opportunity.

Ambientes Casablanca, one of the leading clay product manufacturers in the Americas, experienced this challenge firsthand. The company wanted to help dealers close more sales by empowering consumers with confidence in their choices.

Enter the Roomvo Partner Program (RPP). 

By equipping Ambientes Casablanca with industry-leading room visualization technology and more, Roomvo transformed the shopping experience for the manufacturer and its dealers, doubling leads for dealers and boosting dealer sales by 14% in just six months.

Read the full case study here.

Overcoming consumer indecision

Picture this: A customer walks into a showroom, falls in love with a tile design, but second-guesses whether it will truly match their space. Sound familiar?

According to Oscar Freddy Gomez Prada, Commercial Manager at Ambientes Casablanca, this problem was all-too common.

“Consumers often struggled with indecision because they couldn’t picture how the products would look in their homes,” says Gomez Prada. “This hesitation made it difficult for our dealers to close sales, especially on premium items.”

Ambientes Casablanca initially tried developing its own room visualization technology to show customers how products would look in their rooms. But the quality wasn’t up to par, and the costs added up quickly. They needed a proven solution that would make a real impact.

Transforming the shopping experience

Ambientes Casablanca partnered with Roomvo to integrate room visualization into its website and showroom shopping experience, as well as providing its dealers with cutting-edge room visualization technology. And just like that, the shopping experience was transformed.

Ambientes Casablanca has signed up 14 dealers for the Roomvo Partner Program (RPP) as of November 2024. As part of the Roomvo Partner Program (RPP), dealers get free access to Roomvo Assistant, a room visualization widget that lives on the website and allows shoppers to see tile and flooring in their homes before they purchase.

For dealers looking to truly maximize their web presence, subsidized Roomvo Sites offer SEO-friendly, fully integrated flooring websites designed to drive more website traffic, leads, and sales.

Closing sales

But Roomvo didn’t stop there. Ambientes Casablanca worked closely with Roomvo to train dealers on how to use visualization technology to close sales, both online and in the showroom. Plus, by syncing product data across its network, the manufacturer ensured accurate images, descriptions, and specs were always at dealers’ fingertips.

“Our dealers love Roomvo,” says Gomez Prada. “It makes it so much easier for them to close sales. The visualizer puts a smile on consumers’ faces and gives them confidence to purchase if they’re feeling indecisive.”

More leads, bigger sales

The impact of Roomvo was transformative: 2x more consumer leads generated for dealers, 14% increase in dealer sales within six months, and 7% increase in average ticket size.

Why? Because when consumers can see their vision come to life, they buy with confidence. And sometimes, they buy even more than they planned.

“Roomvo opens up new possibilities for consumers,” says Gomez Prada. “Even if they were only thinking of redoing their floors, now they see how great new walls would look and decide to do those too.”

For Ambientes Casablanca, the Roomvo Partner Program (RPP) has been a game-changer — for their brand and their dealers.

“Whenever I visit a dealer on the Roomvo Partner Program (RPP), I notice how much happier they are than those without it,” says Gomez Prada. “They’re so engaged, and all I hear is glowing feedback.”

Level up your shopping experience

Book a demo to learn more about Roomvo Partner Program (RPP) and give shoppers the confidence to buy while boosting your bottom line.

The post How Roomvo increased Ambientes Casablanca dealer sales by 14% first appeared on Roomvo.

Check out the press release to learn more.

For years, Roomvo has been at the forefront of visualization technology, empowering homeowners and professionals to see their ideas come to life before a single plank is laid. Meanwhile, QFloors has built a reputation for simplifying flooring business management, helping companies of all sizes operate more efficiently. Together, Roomvo and QFloors are blending these strengths to create a seamless experience for dealers and their customers.

Supporting 7,000+ dealers

Individually, both Roomvo and QFloors have served thousands of flooring professionals, from small family-owned businesses to industry giants. Combined, we’re now supporting a network of over 7,000 dealers. This scale isn’t just about numbers — it’s about the ability to innovate and offer solutions that work for everyone, whether you’re managing a family-owned dealership or serving hundreds of businesses across your dealer network.

Innovation at the core

Recognized as one of North America’s fastest-growing technology companies for four consecutive years, innovation isn’t just a buzzword for Roomvo; it’s a guiding principle.  Together with QFloors, which has consistently set the standard for quality technology in the flooring industry, we’re doubling down on what we do best: creating tools that empower businesses and enhance customer experiences.

From Roomvo Inspire’s AI-driven designs to QFloors’ fee-slashing QPay, our combined tool kit is built to push boundaries. And this is just the beginning. With our commitment to reinvest in technology and customer success, the future is bright for the flooring industry.

Transitioning made simple

We know change can be daunting, especially when it involves your website or business operations. That’s why we’ve made switching to Roomvo and QFloors as smooth as possible. For many dealers, transitioning to Roomvo and QFloors can be done in as little as one to two weeks. Our dedicated, award-winning support team is with you every step of the way, ensuring you can focus on what matters: running your business.

Unlocking value with integrated solutions

Our integration isn’t just about combining two companies; it’s about creating more value for our customers. Imagine leads generated through Roomvo’s visualization tools seamlessly flowing into QFloors’ enterprise resource planning (ERP) system, or being able to track the ROI of a dealer and manufacturer’s co-marketing efforts right down to the dollar. These innovations are just two of the possibilities we’re working on bringing to life.

Celebrate with us

To celebrate this new chapter, we’re introducing exclusive pricing on packages that combine the best of Roomvo and QFloors. These offers are only available for a limited time, so now’s the perfect moment to explore how our tools can transform your business. And with the speed and ease of implementation we’re known for, there’s really no reason to wait.

Looking ahead

Roomvo and QFloors share a common goal: to support the flooring industry through innovation, transparency, and unwavering customer service. Together, we’re not just meeting the challenges of today — we’re shaping the future of how flooring businesses operate. 

Stay tuned for more updates — or book a demo today to learn how these changes can benefit your business. We’re here to help.

The post Roomvo and QFloors: The future of flooring technology first appeared on Roomvo.

Now, with Roomvo’s groundbreaking new technology, those days are gone.

Roomvo has partnered with the Houston Association of Retailers (HAR.com) to launch AI Remodel, our proprietary AI designer that lets homebuyers unleash their creativity and truly envision the potential of a property.

HAR.com is the most successful consumer-facing US REALTOR® association website, with over 70,000 listings across Texas. Thanks to AI Remodel, homebuyers on HAR.com can now experience a home’s full potential before ever setting foot inside. With just a few clicks, buyers can virtually customize a home’s floors, walls, countertops, and exteriors — transforming any space into their perfect vision.

AI Remodel opens up an entirely new way for buyers to reimagine properties — not as they are, but as they could be. Here’s a closer look at how AI Remodel is set to transform the real estate industry.

Where innovation meets imagination

Roomvo is the leading innovator in interior decor and real estate, with millions of consumers harnessing our technology each month.

Our powerful AI technology powers the AI Remodel tool, bringing a new level of interactivity to the homebuying experience. Imagine stepping into a home’s virtual canvas and painting it exactly how you want in just seconds, using our proprietary AI designer. This is the future of home customization, and it’s here now.

“AI Remodel allows consumers to visualize a home’s possibilities before they even step foot through the door,” said Mario Arriaga, Chairman of the Board at HAR.com. “This innovative tool is one of many ways HAR is pushing the envelope with AI to create a more engaging, efficient home search.”

A partnership that redefines the homebuying experience

“Partnering with HAR is an exciting moment for us,” said Brandon Shidlowski, VP of Sales at Roomvo. “This collaboration is all about empowering consumers — giving them a chance to see every possibility, every design option, and truly understand the potential of a space.”

This isn’t just about selling a tool. It’s about giving homebuyers the authority to create their dream spaces, turning the ordinary into the extraordinary. With AI Remodel, Roomvo’s power to redesign is literally at your fingertips.

Real design, real possibilities

Ready to start imagining your dream home? It’s simple. While browsing listings on HAR.com, click the “AI Remodel” button on any photo of a property. From there, you’ll instantly be able to experiment with different furnishings, compare before-and-after images, and even access product information used in your virtual redesign. It’s like a design studio that fits in the palm of your hand. Try it out yourself.

Redesign, reimagine, revolutionize

Join us in embracing the future of homebuying. Visit HAR.com, explore the new AI Remodel feature, and start transforming your next home into the masterpiece you’ve always imagined. Check out HAR’s press release to learn more.

Interested in learning more about Roomvo? We’re here to help! Book a demo and select ‘Real Estate’ as your industry.

The post Roomvo partners with leading real estate website HAR.com to launch AI Remodel first appeared on Roomvo.

Well, turns out that place already exists.

It’s called Pinterest.

While you might reach a broader audience on other platforms – with its 465 million monthly users, it may not rank in the top 10 most-used social media platforms – Pinterest is perfectly suited to home decor businesses. 

By its own definition, Pinterest functions less as a social media platform and more as a visual search engine designed to ignite inspiration, particularly in areas like “home and style.”

“People come to Pinterest to plan for what could happen, not scroll through pictures of what already did,” Pinterest states in their advertising guide.

Consider this: a striking 85% of Pinterest users have identified the platform as their go-to starting point for launching new projects. And as per the advertising guide, the same percentage of users have bought something based on content, or “pins,” they’ve seen from brands. Add in the fact that home decor is the most popular category on the platform, and it’s easy to see why Pinterest needs to be factored into your social media marketing strategy.

Ready to kickstart a Pinterest account? Aiming to elevate your presence? Or simply looking to optimize your existing Pinterest account for success? You’ve come to the right place.

Here are the essentials to marketing your home decor business on Pinterest.

Set up Pinterest business account

It doesn’t get any more essential than this.

For starters, setting up a Pinterest business account grants you access to vital tools like analytics, ad creation functionality, and the ability to “claim your website,” which prominently displays a clickable URL on your profile, among other benefits. A business account is also a prerequisite for enabling rich pins, a topic we’ll discuss shortly, and for seamlessly integrating your e-commerce product catalog – turning your products into browsable product pins.

These powerful features are designed to empower businesses in driving more traffic and achieving higher conversion rates. Leveraging these tools is a definite must.

Enable rich pins

If you’re a home decor brand, it’s highly likely that shoppers will be pinning images from your website so they can store them on their own Pinterest boards for future reference. And then, these pins may be further saved, or “re-pinned,” onto other boards, creating a ripple effect of engagement.

By enabling rich pins, you’re making sure that your brand and messaging is featured prominently on Pinterest regardless of who’s sharing your content.

Rich pins automatically extract metadata from your website, including the title and description of your product or blog article. This means your title and description, which should ideally include relevant keywords for the purposes of search engine optimization (SEO), will always appear with any imagery pinned from your website.

As an added benefit, the title will be bolded and link back to the page where it came from. If you’ve claimed your website, your Pinterest username (which should be your business name) and profile photo will also appear with a “follow” button.

Leverage Roomvo

As we’ve established, Pinterest is where people go to plan their home decor projects, explore new design ideas, and imagine the possibilities. This platform perfectly aligns with Roomvo’s industry-leading room visualizer, which allows consumers to virtually preview your floors, rugs, countertops, wall coverings, and paint in their homes.

Now, with Roomvo’s newly introduced Pinterest button, shoppers can seamlessly share their visualizations directly to Pinterest. This feature not only makes it easier for consumers to save and organize their ideas but also extends your brand’s reach to an even broader audience of potential customers.

With this in mind, consider how to leverage the Pinterest button in your content strategy. Encourage shoppers to share their visualizations on Pinterest, or create posts that highlight this feature — like a video tutorial on how it works or a carousel showing how easy it is to turn ideas into reality. By combining the power of Pinterest with Roomvo, you can transform browsers into buyers and maximize your brand’s impact.

After enabling rich pins, you’ll want to do everything you can to encourage people to “pin” content from your website. Because every time that happens, you’re getting more of your content on Pinterest, which will naturally lead to more impressions and clicks back to your website.

Add Pinterest button to your product pages

You can also expand your reach by adding a Pinterest save button directly to your product pages. Once someone clicks on this button, they’ll be given the option to save any image from your product page to the Pinterest board of their choice – without having to leave your website.

Product pages are the centrepiece of any e-commerce website because that’s where shoppers usually make their purchasing decisions. Get more people engaging with them, and the sales are likely to follow.

Use beautiful visuals

Let’s not forget: Pinterest is a visual search engine. So, a lot of your success on the platform will come down to the visuals.

Knowing that people go to Pinterest to get inspired, focus on sharing aesthetically pleasing photos and videos of your products in beautiful room scenes. Don’t just show people your hardwood floor. Show them your hardwood floor in a big, bright living room. Don’t just show people your marble tile. Show them your marble tile being used as a shower surround in a luxurious bathroom.

It’s not a hard and fast rule – for example, a closeup of the vibrant colours and intricate patterns of your area rug or wallpaper could be more impactful than a room scene in some cases. But generally speaking, you’ll want to show people what’s possible and allow them to dream.

That’s what Pinterest is all about.

In addition to linking these pins to the appropriate product page or most relevant landing page on your website, you can also tag up to eight products from your claimed website within the image itself.

Create themed boards

Another important aspect of Pinterest is how you organize your content.

Each one of your individual pins needs to be part of a collection, or folder, called a “board.” These boards make it easy for your followers to discover the type of content or product they’re looking for. Even if someone isn’t following your account, they can find your board through search and follow it directly.  

Many home decor brands have themed boards for each of the different types of living spaces, such as bathrooms, kitchens, and bedrooms. So, anyone looking to renovate those spaces will know exactly where to go for inspiration. A board for DIY tips is also something to consider, seeing as though it’s another one of the most popular categories on the platform.

Just make sure your board titles and descriptions, as well as the individual pins within them, follow Pinterest SEO best practices for maximum visibility.  

The power of Pinterest

It’s almost as if Pinterest was made specifically for home decor businesses to market their products. When used the right way, it can be an extremely powerful tool to boost brand awareness, drive product views, and, ultimately, increase sales.

The post How to market your home decor business with Pinterest first appeared on Roomvo.

For a lot of people, the winter holidays represent the “most wonderful time of the year.”

And for retailers, they can be the most profitable too.

On average, the months of November and December accounted for close to 20% of total retail sales over the last five years. This should come as no surprise, considering that some of the biggest annual shopping events — Black Friday, Cyber Monday, and Boxing Day — fall during this period.

And while holiday sales are slowing in some industries as consumers try to cope with the rising cost of living, home decor/improvement businesses appear to be among the least affected.

So, is your business ready to capitalize on the crucial months ahead? As much as it’s an opportunity, the holiday shopping surge also comes with its challenges — limited availability of samples, staffing shortages, more returns, and more competition, to name a few.

Here’s how room visualization can help you overcome them.

A new way of sampling

As a home decor brand, you know how important samples are in the buyer journey. With flooring, countertops, and wall coverings, for example, people typically want to see your products up close and personal, and, ideally, in their own homes before going ahead with a purchase.

If you don’t carry an abundance of samples, or deliver them in a timely manner, you could be missing out on leveraging the increased demand during the busier times of the year.

Unless you provide an alternative solution, that is.

For many home decor retailers and manufacturers, that solution is Roomvo’s industry-leading room visualizer. With Roomvo, customers are able to visualize your products in their homes using a cellphone or desktop, “eliminating the need for physical samples,” as The Home Depot stated in their visualizer launch. And for those who still want a closer look, The Home Depot also offers Roomvo’s 3D virtual sample option that allows users to zoom in on products for details like texture.

These digital alternatives bring your entire product catalog to your customers’ fingertips without the limitations of physical samples, decreasing the amount of time they might require to make a purchase.

Bring room visualization into the showroom

If you have a brick-and-mortar storefront or showroom, you can expect to see more foot traffic during the holiday season.

With Roomvo, you can set your showroom up for success with shopping experiences that keep your customers in-store for longer, generate warm leads, and drive on-the-spot sales.

So, how does this all work?

It could be as simple as placing Roomvo QR Codes on product samples and displays. Once a customer scans the code on their cellphone, they’ll be taken to the room visualization page on your website and be able to see the product come to life in demo rooms or their own living spaces.  

Additionally, with Roomvo Kiosk, customers can use the room visualizer on interactive touchscreen displays — either independently or in collaboration with your sales staff — and get access to your entire product catalog, beyond the samples you have on display. If they’re not ready to make a purchase, they can then send themselves or someone else a list of their favourite products. And your sales team will receive a copy of the email with their contact info and list of SKUs, making it easy to follow up.

After seeing your products visualized in their homes with Roomvo’s technology, shoppers are up to 5x more likely to make a purchase. So, even if your sales reps aren’t available to hold your customer’s hand in the showroom, Roomvo can help do the job for them.

Optimized e-commerce website

People love shopping online around the holidays. In fact, Cyber Monday alone drove $11.3 billion in e-commerce sales in 2022, making it the biggest online shopping day of all time.

If your home decor business has e-commerce capabilities, you need to be doing everything you can to optimize your website for this online spending spree — from creating product pages that sell, to providing different types of engaging content experiences.

Room visualizers check both those boxes.

Flooret, an online-only retailer, launched their Roomvo-powered visualizer in December 2018 and found that visitor time on site had more than doubled, bounce rates had fallen, and sales volume had increased by more than 20% in the four months that followed.

Without the ability to show off your products in person, room visualization is the best way to instil consumer confidence and turn your website browsers into buyers.

Reduced returns

Unsurprisingly, more online sales typically lead to more returns. They go hand-in-hand, which is why retailers typically see the highest levels of returns around the holidays.

In fact, holiday returns cost U.S. retailers upwards of $100 billion in 2020, according to a survey from the National Retail Federation. The survey also found that 11.5% of home improvement orders were returned in 2020 — only the auto parts and apparel industries had higher return rates.

Safe to say, this can be a very real (and costly) challenge.

That’s why it’s important to not only have high-quality product imagery, but also a room visualizer that delivers an ultra-realistic simulation of what your products are going to look like in a customer’s home. Roomvo’s proprietary visualization technology accomplishes this by expertly detecting different surfaces and lighting conditions in the customer’s original photo, resulting in smoother edges and lifelike detail in the final rendering.

If people know exactly what they’re getting, and how your products are going to look in their space, they’ll be far more likely to keep those products where they belong: in their homes.

Your competitive advantage

How can you set yourself apart from the competition?

That’s an important question at any time of the year, but even more so during the highly competitive holiday season when shoppers are bombarded with all sorts of discounts, promotions, and communications from brands trying to get a share of their wallets.

For home decor businesses, providing a fun, frictionless shopping experience that makes it easier for customers to find their perfect match could be the answer.   

“It takes away all the worry they had, and helps them get to a purchasing decision faster,” Scott Levy, president of Arley Wholesale Inc., said of Roomvo’s visualizer. “If you can get to customers in their home, and your competitor can’t, you’ve got the competitive advantage.”

The post How room visualization can help home decor businesses excel this holiday season first appeared on Roomvo.

For the fourth year running, Leap Tools — the creator of Roomvo — has been ranked as one of the fastest-growing companies in North America on the 2024 Deloitte Technology Fast 500.

Now in its 30^th year, the Deloitte Technology Fast 500 ranks the fastest-growing technology companies in North America based on revenue growth from 2020 to 2023.

Roomvo’s Chief Executive Officer Pawel Rajszel credits the company’s rapid revenue growth to raving customers, transformative innovations, and continued expansion into home decor that empowers consumers to bring their dream spaces to life.

“We’re proud to have made the 2024 Deloitte Technology Fast 500 for the fourth year running,” said Rajszel. “We’ve made huge leaps again this year, especially in bringing AI to the forefront of our products and platform. Roomvo is not just a visualizer anymore.”

Continued innovation

Over the past year, we’ve launched many new products, features, and improvements to help our customers create even more outstanding shopping experiences. Here are just a few:

• Roomvo Studio: Tired of spending lots of time and money on creating marketing content? With Roomvo Studio, you can create lifestyle images and immersive videos for all your products at scale, for a fraction of the cost. Better, cheaper, faster – with Roomvo.
• Roomvo Inspire: Using our proprietary AI designer technology, Roomvo Inspire allows shoppers to transform their entire room in seconds, making it easier and faster to start their project and get to a purchase decision.
• Roomvo Direct: Take your PDPs to the next level by incorporating Roomvo’s visualization capabilities directly onto the page, for an even more tailored and interactive experience.
• AI Chatbot: Roomvo’s AI-powered chatbots are virtual sales assistants that never sleep and provide immediate, personalized responses to any consumer inquiries. This means more leads for you and a better shopping experience for your customers.

Continued expansion

Thanks to this commitment to innovation, Roomvo has attracted thousands of retailers and manufacturers in over 80 countries to its platform, with millions of consumers using Roomvo each month and over a billion products brought to life. As the new year beckons, we’re excited about our continued expansion in 2025.

“We believe everyone deserves a beautiful home,” said Rajszel. “Over the next few months, we’ll be taking a giant leap forward towards that mission by enabling consumers to effortlessly redesign their entire spaces. We’ll be making Roomvo even more accessible for brands, without the usual sky-high requirements, so that consumers can access the magic of Roomvo in many more places.”

Rajszel added: “Thank you to our customers for supporting our success. And thank you to everyone at Leap Tools for working tirelessly to keep our customers at the cutting edge and help shoppers realize the home of their dreams.”

To stay up to date on the latest Roomvo innovations, sign up for our monthly newsletter at the form below.

The post Roomvo/Leap Tools ranked among North America’s fastest-growing companies on the 2024 Deloitte Technology Fast 500™ first appeared on Roomvo.

U.S. shoppers spent $38 billion online between Thanksgiving and Cyber Monday in 2023, up 7.8% year over year. And for many online shoppers, home decor purchases are third on the shopping list, with 41% scouting for deals on home furnishings.

With so much opportunity available in this short space of time, home decor retailers must ensure they’re doing everything they can to maximize sales, especially those specializing in rugs, wall art, and other home furnishings.

By showing shoppers how products will look in their homes, room visualization keeps customers engaged and instills the confidence to purchase. Here’s a closer look at how room visualization can help you maximize e-commerce sales on Black Friday weekend.

Shoppers who use the Roomvo visualizer spend 3x more time on home decor websites and view 4x as many products.

Engage shoppers

E-commerce retailers need interactive, engaging content to hold a customer’s interest, especially at this time of year when there are so many enticing deals elsewhere. Here’s where room visualization first starts to shine.

Let’s say your shopper is exploring new rug options for their living room. With Roomvo, shoppers can experiment with different sizes, patterns, and colors. Customers can even play with different design ideas, moving and rotating rugs to find the perfect placement.

By allowing customers to visualize home furnishings in their own spaces, you’re offering an immersive experience that keeps them engaged for longer. Shoppers who use the Roomvo visualizer spend 3x more time on home decor websites and view 4x as many products.

Give customers the confidence to purchase

Once customers have narrowed down their options, room visualization can help them settle on the winner.

Shoppers can see two products side-by-side in their room with Roomvo’s Compare feature, helping them reach a purchase decision quicker. And when they’ve made their minds up, room visualization gives them the confidence to purchase.

Room visualization shows customers exactly how rugs, wallpaper, artwork, flooring, paint and more will look in their rooms, solving one of the biggest challenges in shopping for home decor online: uncertainty. 

“Rugs, wallpaper, artwork — these are big investments for a customer to make,” said Moira Nowak, E-commerce Manager at online home decor retailer Andrew Martin. “Just showing them a 2D image isn’t enough to convert them. Customers need that visual experience if they’re shopping online and not in the showroom.”

Andrew Martin found customers are 2.4x more likely to purchase when exploring products with Roomvo.

“Roomvo is giving our customers the confidence to convert, which has resulted in more sales for our business,” said Nowak.

Andrew Martin found customers are 2.4x more likely to purchase when exploring products with Roomvo.

Prepare to succeed with data and insights

To maximize sales over the Black Friday weekend, preparation is key.

Roomvo customers can review room visualization analytics to see which products shoppers are most interested in ahead of the holiday weekend. Then, they can position popular colors, styles, materials, and SKUs front and center on their websites for maximum attention.

After the holiday weekend, you can review the data to evaluate which products performed well and adjust your strategy for the rest of the holiday season.

Reduce returns

The more sales you make, the more returns you’re likely to see. U.S. returns totaled $743 billion in 2023, and the return rate rises even more during the holidays.

To reduce returns in home decor, shoppers need a better idea of how their finished renovations will look. Roomvo offers an ultra-realistic simulation of home decor products in the customer’s home, helping close the imagination gap. When customers know what to expect, they’re far more likely to pick the right products, reducing costly returns.

Maximize Black Friday sales

With enticing deals everywhere you look on Black Friday weekend, keeping shoppers engaged in your products can be a real challenge.

For thousands of home decor retailers, room visualization is a key part of the solution.

Roomvo’s fun, frictionless shopping experience makes it easier for shoppers to find their perfect match, putting your products top of the holiday shopping list and helping you maximize sales.

The post How to maximize Black Friday e-commerce sales with room visualization first appeared on Roomvo.