5 reasons for paint manufacturers to outsource their room visualization

From scalability and cost savings to accessing best-in-class technology and resources, partnering with Roomvo can help take your business to the next level.


Let’s talk about outsourcing.

For years, many companies have turned to external providers to handle various business services and functions, such as accounting, IT support, and digital marketing, for example. In fact, 68% of larger companies in the U.S. are outsourcing some portion of their workload.

And recent projections suggest that number is only going to grow, thanks in part to the rapid rise of technology and software development outsourcing.

For home improvement retailers and manufacturers like The Home Depot, Mohawk and DalTile, among others, that has meant outsourcing their room visualizers and partnering with Roomvo’s industry-leading visualization platform – allowing them to boost product engagement and achieve up to 5x their usual conversions while saving time and money.

Now, with the recent launch of Roomvo’s enhanced paint visualizer, paint manufacturers have the opportunity to do the same. Here are five benefits to partnering with a visualization partner, as opposed to building it in-house.

1. Access best-in-class technology

As the old adage goes: “If you don’t innovate, you die.” A bit morbid, perhaps, but the sentiment rings true for room visualization. If your visualizer isn’t keeping up with the latest technological advancements, it can very quickly become obsolete. And your business can fall behind as a result.

Outsourcing is one way to combat this.

In fact, keeping up with technology and gaining access to new capabilities has become one of the main drivers for outsourcing in recent years, according to a 2022 Deloitte global outsourcing study that surveyed more than 500 business and technology leaders from a variety of industries worldwide. By outsourcing and partnering with a company like Roomvo, you’re getting continuous access to best-in-class technology that specializes in visualization.

As the technology evolves, so too will your visualizer.

Roomvo’s latest technology innovations will be of particular interest to paint manufacturers and retailers. With Roomvo’s new and improved paint visualizer, shoppers will be able to digitally:

  • Apply paint to their wall while maintaining realistic texture, curvature and details
  • See different colours on different walls in the same photo
  • Easily see how different paint finishes would look

And all shoppers need to do is upload an image of their space and select the paint they’re interested in — no downloads or sign-ups necessary. By offering a highly personalized shopping experience, with an unprecedented level of realism and accuracy, customers will be able to make quicker and better-informed purchasing decisions. And for manufacturers and retailers, this means more sales.

Roomvo’s new and improved paint visualizer maintains realistic wall texture, curvature and details.

2. Scale your business

Is your visualizer supporting the growth of your business?

As a paint manufacturer, you’re always going to be adding new colours and products to your catalog. You may be branching into different markets, or there might be a new feature you want to add to your visualizer or a new integration you have in mind.

Unless you have a team of developers at your disposal, trying to accommodate such changes can be a costly and timely endeavour.

“To build a system that’s flexible and can accommodate all those things is very costly,” said Josh Ruff, vice president of revenue at Roomvo.

And that’s assuming it’s even possible — the reality is that most basic room visualizers are simply not built to scale.

Roomvo, on the other hand, is a modular system that can be easily integrated across multiple brands, websites, and languages. And new features and products are constantly being made available to manufacturers and retailers, such as the recently launched Roomvo Kiosk, which is bringing the visualization experience to stores and showrooms in the form of a touchscreen terminal.

In simple terms, scaling a business means you’re increasing your revenue without significantly increasing resources, thereby setting the table for further growth. And if you ask chief technology officers, outsourcing your software and technology needs is key to achieving this goal.

3. Reduce costs

Who doesn’t want to save money?

Building and maintaining a visualization platform isn’t cheap, especially one that can scale and keep up with the latest technological advancements. After all, hiring an employee can cost three to four times the position’s salary when you account for recruitment, training, benefits, and other hidden costs — not to mention the ongoing infrastructure costs that come with running a visualizer.

And, these days, “finding and keeping the right talent with the right skills at the right price is more elusive than ever,” as Deloitte highlighted in their 2022 global outsourcing survey. That’s why cost savings have traditionally been the most commonly cited benefit of outsourcing.

So, by partnering with a visualization platform like Roomvo, you can potentially lower your overhead costs and increase your revenue at the same time.


4. Get dedicated resources and support

As with any technology, a room visualizer requires ongoing support to ensure it’s working as it should. Whether it’s ingesting product data, integrating with a new website, or resolving potential glitches that may arise, there’s always going to be a certain level of oversight required. Having access to a support team, therefore, can be hugely beneficial.

Enter Roomvo.

Not only will Roomvo manage the technical side of your visualizer and put mechanisms in place to streamline product data ingestion, but we’ll also provide industry trends, best practices, and analytics.

By partnering with Roomvo, you’re not just getting access to a visualizer. You’re getting access to all the information, expertise, and support you need to make sure you’re getting the most out of it.

5. Focus on your core business functions

Ultimately, businesses should focus on what they do best.

And that, according to 65% of executives surveyed by Deloitte, is one of the key drivers for outsourcing. If you’re a paint manufacturer, that means manufacturing and selling paint. You don’t want to drain your resources on other areas that aren’t core business functions. You don’t have to be an expert in augmented reality and visualization.

Leave that to us.

Contact the Roomvo team today to book a demo and learn more about the benefits your business can receive from outsourcing your paint visualizer.

Written by:

  • Farhan Devji

    Farhan Devji is a published author and content writer who’s written for some of Canada’s biggest newspapers and worked in communications/marketing for close to a decade. His new book, Alphonso Davies: A New Hope, was published in May 2023 with ECW Press.

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