As Black Friday and Cyber Monday approach, e-commerce retailers are gearing up for the busiest shopping days of the year.
U.S. shoppers spent $38 billion online between Thanksgiving and Cyber Monday in 2023, up 7.8% year over year. And for many online shoppers, home decor purchases are third on the shopping list, with 41% scouting for deals on home furnishings.
With so much opportunity available in this short space of time, home decor retailers must ensure they’re doing everything they can to maximize sales, especially those specializing in rugs, wall art, and other home furnishings.
By showing shoppers how products will look in their homes, room visualization keeps customers engaged and instills the confidence to purchase. Here’s a closer look at how room visualization can help you maximize e-commerce sales on Black Friday weekend.
Shoppers who use the Roomvo visualizer spend 3x more time on home decor websites and view 4x as many products.
Engage shoppers
E-commerce retailers need interactive, engaging content to hold a customer’s interest, especially at this time of year when there are so many enticing deals elsewhere. Here’s where room visualization first starts to shine.
Let’s say your shopper is exploring new rug options for their living room. With Roomvo, shoppers can experiment with different sizes, patterns, and colors. Customers can even play with different design ideas, moving and rotating rugs to find the perfect placement.
By allowing customers to visualize home furnishings in their own spaces, you’re offering an immersive experience that keeps them engaged for longer. Shoppers who use the Roomvo visualizer spend 3x more time on home decor websites and view 4x as many products.
Give customers the confidence to purchase
Once customers have narrowed down their options, room visualization can help them settle on the winner.
Shoppers can see two products side-by-side in their room with Roomvo’s Compare feature, helping them reach a purchase decision quicker. And when they’ve made their minds up, room visualization gives them the confidence to purchase.
Room visualization shows customers exactly how rugs, wallpaper, artwork, flooring, paint and more will look in their rooms, solving one of the biggest challenges in shopping for home decor online: uncertainty.
“Rugs, wallpaper, artwork — these are big investments for a customer to make,” said Moira Nowak, E-commerce Manager at online home decor retailer Andrew Martin. “Just showing them a 2D image isn’t enough to convert them. Customers need that visual experience if they’re shopping online and not in the showroom.”
Andrew Martin found customers are 2.4x more likely to purchase when exploring products with Roomvo.
“Roomvo is giving our customers the confidence to convert, which has resulted in more sales for our business,” said Nowak.
Andrew Martin found customers are 2.4x more likely to purchase when exploring products with Roomvo.
Prepare to succeed with data and insights
To maximize sales over the Black Friday weekend, preparation is key.
Roomvo customers can review room visualization analytics to see which products shoppers are most interested in ahead of the holiday weekend. Then, they can position popular colors, styles, materials, and SKUs front and center on their websites for maximum attention.
After the holiday weekend, you can review the data to evaluate which products performed well and adjust your strategy for the rest of the holiday season.
Reduce returns
The more sales you make, the more returns you’re likely to see. U.S. returns totaled $743 billion in 2023, and the return rate rises even more during the holidays.
To reduce returns in home decor, shoppers need a better idea of how their finished renovations will look. Roomvo offers an ultra-realistic simulation of home decor products in the customer’s home, helping close the imagination gap. When customers know what to expect, they’re far more likely to pick the right products, reducing costly returns.
Maximize Black Friday sales
With enticing deals everywhere you look on Black Friday weekend, keeping shoppers engaged in your products can be a real challenge.
For thousands of home decor retailers, room visualization is a key part of the solution.
Roomvo’s fun, frictionless shopping experience makes it easier for shoppers to find their perfect match, putting your products top of the holiday shopping list and helping you maximize sales.
