Getting the right images and videos to showcase your products is crucial, but the content creation process can be challenging.
Costly photo shoots, busy photographers, and time-intensive scheduling make “plan product shoot” the task no marketer or merchandiser wants to see on their to-do list.
While some businesses might utilize CGI to create product visuals, the output is usually poor. The process is also unscalable, leaving companies reliant on freelancers to do the work.
Whether it’s paint, flooring, tile, countertops, or wallpaper, retailers and manufacturers need a one-stop content creation solution that can produce high-quality images and videos at scale.
Enter Roomvo Studio.
From product thumbnails to close-ups, lifestyle visuals, and HD videos, Roomvo Studio leverages cutting-edge 3D rendering technology to deliver professional-grade images and videos at a fraction of the time and cost of traditional methods.
“We know the importance of high-quality product imagery and videos, as well as the need to create this content quickly,” said Murtaza Abedin, Head of Product at Roomvo. “We’ve already brought more than a billion products to life in people’s homes through our room visualization platform. Now, we’re excited to transform how product content is created to inspire shoppers at the beginning of their purchase journeys.”
Here’s how Roomvo Studio can help your business embrace a smarter, faster, and more affordable approach to content creation.
A new way to create product content
Shed the constraints of your costly content production process and deliver stunning product visuals for marketing campaigns, web, social media, print, or anywhere else.
Professional-grade imagery
High-quality visuals are key to a strong brand identity. Roomvo Studio creates images in 4k and videos in 2k, helping you keep standards high and maintain a consistent aesthetic across all your content.
Cost-effective production
Photographers, assistants, studio hire, set dressers, editors … the cost of producing product photos and videos through traditional photo shoots adds up quickly.
Roomvo Studio enables high-quality images and videos at a low cost by eliminating physical photo shoots and manual editing.
Nimble response time
By speeding up the creation of product and lifestyle images and videos, you can respond to market demands quickly.
Is one of your LVT flooring products taking off? Create a gallery of beautiful lifestyle images and put them front and center on your homepage. Is flora and fauna-themed wallpaper suddenly everywhere on social? Make a 20-second sizzle reel of your busiest, boldest prints and post it on Instagram.
Unleash your imagination
With traditional shoots, you get a selection of images and videos to use in your marketing — and then you’re on your own.
Not so with Roomvo Studio. Now, if you have an idea for a visual marketing campaign, you can strategize with the Roomvo team and create new assets in no time, helping you stay creative throughout the year.
“As a marketer, the ability to create beautiful imagery out of essentially thin air feels like magic,” said Chad Neufeld, Marketing Director at Roomvo. “If I’ve got an exciting visual campaign idea, I now know that I can make it a reality. I’m no longer limited by anything other than my own imagination.”
Creative cross-selling
If you’re a manufacturer, e-commerce seller, or big box retailer that works in multiple product categories, Roomvo Studio can bring your offering together into one cohesive campaign. Showcase unique combinations of your flooring, tile, paint, countertop, and wallpaper and help spark your customer’s imagination.
Set up to succeed
Studio sounds great in theory — now how does it work in practice?
Let’s say you’re a manufacturer that’s been working through the same arduous content production process for years. You’ve got everything down to an exact science, but now you’ve started working with a new e-commerce partner who expects multiple close-ups, lifestyle photos, and high-definition videos.
To speed up production, you partner with Roomvo to get the content you need. After syncing your assets with Roomvo, you choose from one of Roomvo Studio’s 3D room scenes or request a custom scene. After, identify which products you need photos or videos for and pick colors and laying patterns for the products. Then, select your preferred camera angles or video tracks — and let Roomvo Studio go to work.
Next, you choose from one of Roomvo’s 3D room scenes or request a custom scene. After, identify which products you need photos or videos for and pick colors and laying patterns for the products. Then, select your preferred camera angles or video tracks — and let Roomvo Studio go to work.
In a fraction of the time you’re used to waiting, your beautiful lifestyle images and high-definition videos are rendered. Your e-commerce partner is thrilled, and your products are set up to succeed.
Everyone deserves a beautiful home
By offering a smarter, faster, and more cost-effective alternative to traditional photo shoots, Roomvo Studio empowers retailers and manufacturers to produce stunning, professional-grade visuals with ease.
“Our mission has always been to make a beautiful home accessible to everyone,” said Abedin. “Now, the world’s top manufacturers and retailers can present their products with the best possible images and videos, helping shoppers choose the right products to transform their homes.”
Whether you need images for marketing campaigns or videos for social media, Roomvo Studio’s innovative 3D rendering technology provides endless creative possibilities, allowing you to stay agile and responsive to market demands. With Roomvo Studio, the only limit to what you can create is your imagination. Embrace the future of product content creation, and set your brand up for success.
