Imagine the worst home improvement store you’ve ever stepped foot in.
The aisles are cluttered, product displays are peeling off the walls, and there are no staff available to help. In a situation like this, customers won’t hang around for long.
Now consider your website.
Is it well-designed and simple to navigate? Is the copy clear and compelling? Is it easy for customers to get in touch? Miss the mark on too many of these, and customers won’t spend much time on your site either.
Whether you’re a flooring manufacturer, paint store owner or big box retailer, keeping customers on your site is an essential part of your digital marketing strategy. And, while customers are there, you need to do your best to convert them.