A space to unwind, enjoy alfresco dining, entertain guests, and play ball with the kids.
No matter what it’s used for, the backyard has long been a crucial part of the family home — and its importance continues to grow.
78% of homeowners invest in improving their backyard each year, and 16% say they spend more on their outdoor spaces than interior home improvements.
And let’s not forget what’s out front either. Curb appeal is not just a point of pride for homeowners; improving how a house looks from the outside can add as much as 10% to its value.
To help homeowners re-design their homes — both inside and outside — thousands of home decor manufacturers and retailers worldwide have partnered with Roomvo to show shoppers how their renovations could look with the power of room visualization. But until now, Roomvo was primarily designed for indoor spaces, leaving room for improvement outside.
“Optimizing Roomvo for outdoors was one of the most common requests we received from our customers,” said Murtaza Abedin, Head of Product at Roomvo. “We’re always looking for ways to innovate, and outdoor spaces are becoming increasingly important. So we got to work to ensure we’re bringing the full magic of Roomvo to outdoor spaces.”
Here’s what’s new.
Better realism
Roomvo now offers much greater accuracy when visualizing outdoor spaces, delivering more realistic shopping experiences and giving shoppers more confidence to purchase.
Optimizing Roomvo for outdoor was no easy feat. Outside spaces are larger, lighting conditions are brighter and more variable, and surfaces are far more complex.
“Think about a brick walkway or paved outdoor space,” Abedin explained. “The grooves between the bricks or slabs have more depth than indoor tiles, for instance. We had to improve our capabilities to render these surfaces more realistically, as they’re a lot more three-dimensional.”
Greater flexibility
In addition, Roomvo can now detect and adapt to different outdoor surfaces more easily, allowing shoppers to select exactly which surfaces they want to renovate.
For instance, when shoppers upload an image with both grass and pavement, they can choose to apply products only to the paved area rather than paving over the grass by default. This improvement gives shoppers a lot more flexibility in their designs.
In optimizing Roomvo for outdoor, the engineering team was excited to bring together other innovations happening across the company. For instance, Roomvo now allows shoppers to paint almost any surface type. At the front of the house, this innovation means shoppers can experiment with different colors for eaves, gables, gutters, fascia, columns, chimneys, porches, and more.
Improved conversions
Another recent innovation is Roomvo’s ability to automatically detect what type of room or space shoppers have uploaded using artificial intelligence (AI) and only recommend relevant products. So if a customer uploads a picture of their backyard, vendors can choose to suggest outdoor products only.
“We can recognize whether someone is uploading an outdoor space and then only show outdoor products,” said Abedin.
This feature helps retailers and manufacturers better target their offerings, making shoppers 5x more likely to purchase when they visualize products with Roomvo.
New horizons
With more and more shoppers looking to redesign their outside spaces, Roomvo’s optimization for outdoor has come at the perfect time. By maximizing realism, offering shoppers more flexibility in their designs, and only suggesting relevant products, Roomvo’s improved outdoor visualization capabilities are already delivering improved shopping experiences and increased conversions.
Try Roomvo outside and experience the full magic of room visualization in an outdoor space.
