When shoppers upload photos to visualize flooring, they’re telling you where the decision really matters.

In 2025:

• 87% of shoppers used their ‘own’ room photos
  
• In the Americas, living rooms ranked #1 at 16.1%
  
• Kitchens followed closely behind at 13.4%
  

These are high-traffic, high-visibility spaces. With higher stakes on the line, shoppers are nervous about making the wrong choice. Lifestyle imagery is helpful in allowing shoppers to get a sense of the product, but giving shoppers the ability to see your products true to scale in their own spaces is critical to unlocking purchase confidence.

For retailers, this opportunity is twofold.

Allowing your customer to visualize your furniture in their rooms can be a game changer, but also not relying on generic lifestyle imagery that feels staged or disconnected from the shopper is essential. Imagine elevating lifestyle visuals to meet customers where their attention already is: inside real, relatable spaces that reflect how they actually live.

The most effective lifestyle imagery:

• Images that feel aspirational, yet achievable
  
• Features good lighting, realistic furniture, and authentic finishes
  
• Prioritizes relevance and context over “perfect” showroom scenes
  

When lifestyle imagery mirrors real life, it becomes a powerful complement to visualization.

Roomvo makes this approach scalable. With tools like Roomvo Studio, brands can create consistent, in-context lifestyle imagery and video for the rooms shoppers visualize most, without the time, cost, or complexity of traditional photo shoots. The result is high-impact content that feels personal, performs across channels, and seamlessly supports the visualization experience.

Materials: Performance Still Wins, But Preferences Vary

Two materials continue to dominate in the Americas:

• Luxury Vinyl 36 %
  
• Tile 25 %
  

Together, they make up 61% of all flooring visualizations.

But the more interesting story is how preferences shift by region:

• While luxury vinyl leads strongly in the Americas
  
• Tile continues to gain ground in Europe
  
• Laminate is  softening in some markets
  
• Engineered wood is quietly gaining momentum

Read the full report to unlock the detailed stats by region

What this means for your business:

Assortment decisions shouldn’t be one-size-fits-all. Shoppers are comparing more and testing options side by side. They expect you to help them understand why one option works better than another in their home, not just see a list of features on a product page.

That shift puts more pressure on both digital tools and in-store teams to guide confident decisions. When associates have the right tools at their fingertips to capture leads, provide product information and help customers visualize their favourite products, it becomes much easier to turn comparison into conversion.

That’s where Roomvo PRO CRM comes in. It streamlines sample management and equips every sales associate with a CRM in their pocket, helping showrooms keep pace with how today’s shoppers actually buy.

Want the full context behind these insights? Find out more in Part 1 of the blog, or get more detailed stats here: 2026 Flooring Trends Report 

Book a free demo to see how Roomvo can transform your business: https://get.roomvo.com/contact/?

The post Inside the Rooms, Images, and Materials Driving Flooring Decisions.  first appeared on Roomvo.

Look closer: today’s shopper is (quietly) telling you exactly what they need.

The Flooring Shopper Has Changed (But They’re Not Telling You Directly) 

Picture this. A homeowner, let’s call her Sarah, is sitting on her couch in January, coffee in hand, scrolling through flooring options on her phone. She’s not “just browsing.” She’s planning, budgeting and wondering if now is the right time. She uploads a photo of her living room in Roomvo, tries a light wood-look vinyl floor and compares it to a slightly warmer laminate option. She closes the tab and comes back two weeks later. 

Sarah never fills out a form. She never calls a store. But her behavior tells a very clear story.

That story, multiplied across 240 million real shopper interactions, is what powers Roomvo’s 2026 Flooring Trends Report. And if you’re in the flooring industry, it’s one of the clearest signals you’ll get about how consumers actually shop today and what they’re looking at.

Steady Demand Doesn’t Mean Easy Sales

One of the biggest takeaways heading into 2026 is this: People are still shopping, but they’re more cautious.

Globally, flooring visualization increased in 2025 by a modest 1.7% compared to 2024, but momentum wasn’t evenly distributed. 

• Europe surged ahead (+11.2%)
  
• Asia continued steady growth (+4.5%)
  
• The Americas softened slightly (-1.5%)

In such situations where some regions are accelerating while others cool, the implication is clear: the winners will be the teams that spot these shifts early and adjust their focus accordingly.

To be clear, this doesn’t mean interest is disappearing, but shoppers like Sarah are more selective and harder to convert. They want reassurance and they expect brands and retailers to help them feel confident, before they commit.

In this environment, the businesses that win are those that make it EASY for customers, not by giving them TONS of information, or tools, but by giving them a highly curated set of solutions that reduce uncertainty and help them say “yes” to a purchase.

Timing Matters More Than Ever

March is still the busiest month for flooring shopping with 9.8% of total activity. But what surprised us in the data is how close the other peaks are:

• January 9.5%
  
• February 9%
  
• August 9.2 %
  

These numbers suggest additional high-intent windows

January–February: can be a great time to engage early planners. This is when homeowners often reassess budgets, reset priorities for the year ahead, and revisit projects that were delayed or put on hold the year before. 

August: may signal a different kind of urgency. As summer winds down, many homeowners appear motivated to complete renovations before fall. This can create a compressed decision window where clarity and confidence matter more than ever.

For flooring businesses, this means success isn’t just about “being busy in the spring.”
Interest shows up earlier in the year and continues beyond the traditional peak, even if the reasons vary by shopper.

What is important to note is that if Sarsh visits your site any time of year and can’t easily visualize, compare, or save her choices, making her experience feel limited or unclear, you run the risk of losing Sarah to a competitor who gives her confidence faster.

Being ready earlier and staying visible later isn’t about predicting intent, it’s about removing friction whenever interest appears.

Stay tuned for more flooring stats and insights in Part 2 and 3 of the 2026 Flooring Trend Report blog.

Want the Full Picture now?

This blog just scratches the surface.

Roomvo’s 2026 Flooring Trends Report dives deeper into:

• Regional differences
  
• Room-by-room behavior
  
• Materials and finishes gaining momentum
  
• How visualization data predicts purchase intent
  

If you want to see what shoppers are telling you before your competitors do, it’s all there.

Download the full report here:  2026 Flooring Trends Report
Book a free demo to see how Roomvo can transform your business: https://get.roomvo.com/contact/?

The post What 240 Million Consumer Interactions Can Teach Us About Selling Floors in 2026 first appeared on Roomvo.

Roomvo is redefining how shoppers experience furniture. Backed by a decade of leadership in visualization and trusted by industry giants like The Home Depot, Nebraska Furniture Mart, and Daltile, Roomvo now brings its proven visualizer technology to furniture. Shoppers can take a picture of their room and then see exactly how furniture items will look and fit in their homes – in just seconds. No guesswork, no floating 3D models, and no limits. Just measurable results and seamless shopping experiences that drive sales.

Whether you’re a manufacturer, large retailer, or independent retailer, Roomvo makes it easier than ever to bring your products to life and turn browsing into buying.

“Roomvo has significantly accelerated the purchase cycle and reduced returns by increasing consumer purchase confidence. It’s a game changer.” ~ Nebraska Furniture Mart (NFM)

Why visualization matters

Make it personal

Furniture shopping is emotional. It’s about style, comfort, and fit. Roomvo helps shoppers visualize your pieces in their own rooms, boosting confidence and reducing returns. When customers can see your products in context, they’re far more likely to hit “add to cart.”

Drive demand and sell-through

Seeing is believing. Roomvo helps convert engagement into sales, creating stronger brand preference and improving sell-through rates across your furniture business – on your website as well as in your stores.

“We wanted consumers to engage deeper with products on our product detail pages and achieve much, much better conversion on our website. Roomvo made it happen.” ~ NFM

Consistent branding, everywhere

Your products deserve to look their best on every screen. You can expect a consistent, accurate, and premium experience for every customer.

Built for scale

From large product catalogs and custom lines to private-label collections, Roomvo handles it all. Automatic updates, detailed analytics, and quick on-boarding make it easy to scale your digital presence without increasing your workload.

The results speak for themselves

• 5X+ higher conversion rates
  
• Thousands of retailers use Roomvo in their business
  
• 10%+ increase in overall sales

“All of our metrics with Roomvo far outperform any other user experience on our website… most [Roomvo metrics] are about 10x higher. Our e-commerce team was absolutely floored by the numbers.” ~ NFM

Roomvo solutions for every business

MANUFACTURERS

Bring your products to life on your website, at your retailers, everywhere.
Roomvo helps furniture manufacturers bring their product lines to life with realistic, instant visualization that drives faster and more confident purchasing decisions with:

• A consistent, branded visual experience across your own and retailer websites
• Analytics that guide product development, marketing and sales
• Seamless on-boarding with minimal effort from your team

LARGE RETAILERS

Create shopping experiences that generate sales and create memories.
Roomvo helps retailers enhance every step of the shopping journey, online and in-store with:

• Visualization that lets customers easily view and compare your products in their own rooms so they buy with confidence – and come back for more
• Seamless integration with existing e-commerce platforms
• Measurable results that boost conversions, increase order values, and reduce returns

INDEPENDENT RETAILERS

Give your customers the power to purchase with confidence.
Roomvo makes state-of-the-art visualization tools accessible to every retailer, helping you stand out, online and in-store. Independent retailers can offer Roomvo visualization capabilities to their customers in a number of ways:

• Roomvo Assistant: The fastest way to let shoppers see your products in their own rooms on your website
• Roomvo Catalog: A live, always-synced product catalog of leading brands embedded directly into your website, complete with filtering, beautiful product pages, analytics, and built-in visualization for every product
• Roomvo Sites: Powerful, affordable websites, made specifically for furniture retailers, with built-in Roomvo visualization, leading SEO, lead-capture, and much more
• Roomvo visualizer: Tailored and fully integrated into your website, with analytics, custom product catalogs, and dedicated support

Transform the way the world shops for furniture

With Roomvo’s furniture visualizer, you’re not just showing products, you’re helping shoppers imagine the possibilities. It’s a simple, powerful, and proven way to increase engagement, boost sales, and build lasting brand loyalty.

Roomvo changes everything.

The post Roomvo’s furniture visualizer brings all your products to life, instantly. first appeared on Roomvo.

In flooring showrooms all over the world, sales teams face the same frustrating challenges every day:

• Shoppers walk in and out without being tracked—meaning potential leads disappear.
• Samples are checked out and never returned, causing costly delays and lost sales.
• Follow-ups don’t happen, even though 80% of sales require 5+ touches to close.

Why? Because most sales associates are juggling multiple customers and relying on notebooks or spreadsheets to track their day. That means important info gets lost in the shuffle.

A staggering 48% of sales teams never even attempt a follow-up after an initial interaction, leaving valuable opportunities on the table.

The Solution: Roomvo PRO — Built for the Showroom Floor

Roomvo PRO is a free all-in-one mobile app designed specifically for flooring retailers and their sales teams. It keeps everything organized from sample checkouts to lead tracking, in one simple interface, right from your phone, tablet, or laptop. Everything you need in one convenient place.

With Roomvo PRO, you can:

• Capture and track leads in seconds
• Check samples in and out with confidence
• Send automated follow-up emails
• Visualize products instantly with the built-in Roomvo Visualizer

What a Smarter Sales Process Looks Like

Here’s how Roomvo PRO transforms your in-store sales experience:

1. A customer (let’s call him John) walks into the showroom and your sales associate greets him.
2. The associate grabs John’s name and starts a new lead in Roomvo PRO, so they can jot down some notes.
3. Together, they explore options to find the perfect fit for John using the Visualizer on Roomvo PRO. This is particularly important when samples aren’t in the showroom.
4. The Sales Associate uses Roomvo PRO to check out samples the customer is interested in. John takes home those samples and can’t wait to try them out in his home.
5. Roomvo PRO automatically sends John an email reminder outlining which samples he checked out and when they’re due back, and includes links to visualize those samples from home.
6. John returns the samples on time, the associate checks them in and closes the deal. Everyone is happy!

Why It Works

• Leads are documented: No more guessing who came in, what they wanted and where the last sales associate left off.
• Samples are returned: Track who has what and when it’s due.
• Follow-ups happen automatically: Keep your dealership top-of-mind without lifting a finger.
• Sales increase: Customers who visualize a product in their space are 5x more likely to buy.

The Best Part? It’s Free.

Roomvo PRO is available now and activating it for your sales team is completely free. All you need to do is sign up, train your team (we can help with that), and start turning more conversations into conversions.

Key Features Recap:

Lead Tracking Made Easy

• Capture every customer who walks in. Never lose a potential sale again.

Visualize In-Store

• Let customers see how flooring will look in their own homes right on the spot.

Sample Checkouts

• Know exactly who has what sample, when it went out, and when it’s due.

Automated Follow-Ups

• Keep communication flowing with email reminders that do the work for you.

Make Your Showroom Smarter

Roomvo PRO isn’t just a sales tool—it’s the sidekick your team didn’t know they needed. From the first greeting to the final sale, Roomvo PRO ensures nothing falls through the cracks.

Ready to get started? Activate Roomvo PRO for Free Today

*Sources:

• Invesp: https://www.invespcro.com/blog/sale-follow-ups/
• Roomvo: Internal Data https://hello.roomvo.com/gated-case-study-the-design-house

The post Introducing Roomvo PRO-Free for Sales Associates: Close More Deals, Track Every Lead, and Never Lose a Sample Again first appeared on Roomvo.

But for many consumers, imagining how a product will look in their homes is easier said than done. For manufacturers and dealers, that hesitation can mean the difference between a sale and a missed opportunity.

Ambientes Casablanca, one of the leading clay product manufacturers in the Americas, experienced this challenge firsthand. The company wanted to help dealers close more sales by empowering consumers with confidence in their choices.

Enter the Roomvo Partner Program (RPP). 

By equipping Ambientes Casablanca with industry-leading room visualization technology and more, Roomvo transformed the shopping experience for the manufacturer and its dealers, doubling leads for dealers and boosting dealer sales by 14% in just six months.

Read the full case study here.

Overcoming consumer indecision

Picture this: A customer walks into a showroom, falls in love with a tile design, but second-guesses whether it will truly match their space. Sound familiar?

According to Oscar Freddy Gomez Prada, Commercial Manager at Ambientes Casablanca, this problem was all-too common.

“Consumers often struggled with indecision because they couldn’t picture how the products would look in their homes,” says Gomez Prada. “This hesitation made it difficult for our dealers to close sales, especially on premium items.”

Ambientes Casablanca initially tried developing its own room visualization technology to show customers how products would look in their rooms. But the quality wasn’t up to par, and the costs added up quickly. They needed a proven solution that would make a real impact.

Transforming the shopping experience

Ambientes Casablanca partnered with Roomvo to integrate room visualization into its website and showroom shopping experience, as well as providing its dealers with cutting-edge room visualization technology. And just like that, the shopping experience was transformed.

Ambientes Casablanca has signed up 14 dealers for the Roomvo Partner Program (RPP) as of November 2024. As part of the Roomvo Partner Program (RPP), dealers get free access to Roomvo Assistant, a room visualization widget that lives on the website and allows shoppers to see tile and flooring in their homes before they purchase.

For dealers looking to truly maximize their web presence, subsidized Roomvo Sites offer SEO-friendly, fully integrated flooring websites designed to drive more website traffic, leads, and sales.

Closing sales

But Roomvo didn’t stop there. Ambientes Casablanca worked closely with Roomvo to train dealers on how to use visualization technology to close sales, both online and in the showroom. Plus, by syncing product data across its network, the manufacturer ensured accurate images, descriptions, and specs were always at dealers’ fingertips.

“Our dealers love Roomvo,” says Gomez Prada. “It makes it so much easier for them to close sales. The visualizer puts a smile on consumers’ faces and gives them confidence to purchase if they’re feeling indecisive.”

More leads, bigger sales

The impact of Roomvo was transformative: 2x more consumer leads generated for dealers, 14% increase in dealer sales within six months, and 7% increase in average ticket size.

Why? Because when consumers can see their vision come to life, they buy with confidence. And sometimes, they buy even more than they planned.

“Roomvo opens up new possibilities for consumers,” says Gomez Prada. “Even if they were only thinking of redoing their floors, now they see how great new walls would look and decide to do those too.”

For Ambientes Casablanca, the Roomvo Partner Program (RPP) has been a game-changer — for their brand and their dealers.

“Whenever I visit a dealer on the Roomvo Partner Program (RPP), I notice how much happier they are than those without it,” says Gomez Prada. “They’re so engaged, and all I hear is glowing feedback.”

Level up your shopping experience

Book a demo to learn more about Roomvo Partner Program (RPP) and give shoppers the confidence to buy while boosting your bottom line.

The post How Roomvo increased Ambientes Casablanca dealer sales by 14% first appeared on Roomvo.

Check out the press release to learn more.

For years, Roomvo has been at the forefront of visualization technology, empowering homeowners and professionals to see their ideas come to life before a single plank is laid. Meanwhile, QFloors has built a reputation for simplifying flooring business management, helping companies of all sizes operate more efficiently. Together, Roomvo and QFloors are blending these strengths to create a seamless experience for dealers and their customers.

Supporting 7,000+ dealers

Individually, both Roomvo and QFloors have served thousands of flooring professionals, from small family-owned businesses to industry giants. Combined, we’re now supporting a network of over 7,000 dealers. This scale isn’t just about numbers — it’s about the ability to innovate and offer solutions that work for everyone, whether you’re managing a family-owned dealership or serving hundreds of businesses across your dealer network.

Innovation at the core

Recognized as one of North America’s fastest-growing technology companies for four consecutive years, innovation isn’t just a buzzword for Roomvo; it’s a guiding principle.  Together with QFloors, which has consistently set the standard for quality technology in the flooring industry, we’re doubling down on what we do best: creating tools that empower businesses and enhance customer experiences.

From Roomvo Inspire’s AI-driven designs to QFloors’ fee-slashing QPay, our combined tool kit is built to push boundaries. And this is just the beginning. With our commitment to reinvest in technology and customer success, the future is bright for the flooring industry.

Transitioning made simple

We know change can be daunting, especially when it involves your website or business operations. That’s why we’ve made switching to Roomvo and QFloors as smooth as possible. For many dealers, transitioning to Roomvo and QFloors can be done in as little as one to two weeks. Our dedicated, award-winning support team is with you every step of the way, ensuring you can focus on what matters: running your business.

Unlocking value with integrated solutions

Our integration isn’t just about combining two companies; it’s about creating more value for our customers. Imagine leads generated through Roomvo’s visualization tools seamlessly flowing into QFloors’ enterprise resource planning (ERP) system, or being able to track the ROI of a dealer and manufacturer’s co-marketing efforts right down to the dollar. These innovations are just two of the possibilities we’re working on bringing to life.

Celebrate with us

To celebrate this new chapter, we’re introducing exclusive pricing on packages that combine the best of Roomvo and QFloors. These offers are only available for a limited time, so now’s the perfect moment to explore how our tools can transform your business. And with the speed and ease of implementation we’re known for, there’s really no reason to wait.

Looking ahead

Roomvo and QFloors share a common goal: to support the flooring industry through innovation, transparency, and unwavering customer service. Together, we’re not just meeting the challenges of today — we’re shaping the future of how flooring businesses operate. 

Stay tuned for more updates — or book a demo today to learn how these changes can benefit your business. We’re here to help.

The post Roomvo and QFloors: The future of flooring technology first appeared on Roomvo.

Now, with Roomvo’s groundbreaking new technology, those days are gone.

Roomvo has partnered with the Houston Association of Retailers (HAR.com) to launch AI Remodel, our proprietary AI designer that lets homebuyers unleash their creativity and truly envision the potential of a property.

HAR.com is the most successful consumer-facing US REALTOR® association website, with over 70,000 listings across Texas. Thanks to AI Remodel, homebuyers on HAR.com can now experience a home’s full potential before ever setting foot inside. With just a few clicks, buyers can virtually customize a home’s floors, walls, countertops, and exteriors — transforming any space into their perfect vision.

AI Remodel opens up an entirely new way for buyers to reimagine properties — not as they are, but as they could be. Here’s a closer look at how AI Remodel is set to transform the real estate industry.

Where innovation meets imagination

Roomvo is the leading innovator in interior decor and real estate, with millions of consumers harnessing our technology each month.

Our powerful AI technology powers the AI Remodel tool, bringing a new level of interactivity to the homebuying experience. Imagine stepping into a home’s virtual canvas and painting it exactly how you want in just seconds, using our proprietary AI designer. This is the future of home customization, and it’s here now.

“AI Remodel allows consumers to visualize a home’s possibilities before they even step foot through the door,” said Mario Arriaga, Chairman of the Board at HAR.com. “This innovative tool is one of many ways HAR is pushing the envelope with AI to create a more engaging, efficient home search.”

A partnership that redefines the homebuying experience

“Partnering with HAR is an exciting moment for us,” said Brandon Shidlowski, VP of Sales at Roomvo. “This collaboration is all about empowering consumers — giving them a chance to see every possibility, every design option, and truly understand the potential of a space.”

This isn’t just about selling a tool. It’s about giving homebuyers the authority to create their dream spaces, turning the ordinary into the extraordinary. With AI Remodel, Roomvo’s power to redesign is literally at your fingertips.

Real design, real possibilities

Ready to start imagining your dream home? It’s simple. While browsing listings on HAR.com, click the “AI Remodel” button on any photo of a property. From there, you’ll instantly be able to experiment with different furnishings, compare before-and-after images, and even access product information used in your virtual redesign. It’s like a design studio that fits in the palm of your hand. Try it out yourself.

Redesign, reimagine, revolutionize

Join us in embracing the future of homebuying. Visit HAR.com, explore the new AI Remodel feature, and start transforming your next home into the masterpiece you’ve always imagined. Check out HAR’s press release to learn more.

Interested in learning more about Roomvo? We’re here to help! Book a demo and select ‘Real Estate’ as your industry.

The post Roomvo partners with leading real estate website HAR.com to launch AI Remodel first appeared on Roomvo.

For the fourth year running, Leap Tools — the creator of Roomvo — has been ranked as one of the fastest-growing companies in North America on the 2024 Deloitte Technology Fast 500.

Now in its 30^th year, the Deloitte Technology Fast 500 ranks the fastest-growing technology companies in North America based on revenue growth from 2020 to 2023.

Roomvo’s Chief Executive Officer Pawel Rajszel credits the company’s rapid revenue growth to raving customers, transformative innovations, and continued expansion into home decor that empowers consumers to bring their dream spaces to life.

“We’re proud to have made the 2024 Deloitte Technology Fast 500 for the fourth year running,” said Rajszel. “We’ve made huge leaps again this year, especially in bringing AI to the forefront of our products and platform. Roomvo is not just a visualizer anymore.”

Continued innovation

Over the past year, we’ve launched many new products, features, and improvements to help our customers create even more outstanding shopping experiences. Here are just a few:

• Roomvo Studio: Tired of spending lots of time and money on creating marketing content? With Roomvo Studio, you can create lifestyle images and immersive videos for all your products at scale, for a fraction of the cost. Better, cheaper, faster – with Roomvo.
• Roomvo Inspire: Using our proprietary AI designer technology, Roomvo Inspire allows shoppers to transform their entire room in seconds, making it easier and faster to start their project and get to a purchase decision.
• Roomvo Direct: Take your PDPs to the next level by incorporating Roomvo’s visualization capabilities directly onto the page, for an even more tailored and interactive experience.
• AI Chatbot: Roomvo’s AI-powered chatbots are virtual sales assistants that never sleep and provide immediate, personalized responses to any consumer inquiries. This means more leads for you and a better shopping experience for your customers.

Continued expansion

Thanks to this commitment to innovation, Roomvo has attracted thousands of retailers and manufacturers in over 80 countries to its platform, with millions of consumers using Roomvo each month and over a billion products brought to life. As the new year beckons, we’re excited about our continued expansion in 2025.

“We believe everyone deserves a beautiful home,” said Rajszel. “Over the next few months, we’ll be taking a giant leap forward towards that mission by enabling consumers to effortlessly redesign their entire spaces. We’ll be making Roomvo even more accessible for brands, without the usual sky-high requirements, so that consumers can access the magic of Roomvo in many more places.”

Rajszel added: “Thank you to our customers for supporting our success. And thank you to everyone at Leap Tools for working tirelessly to keep our customers at the cutting edge and help shoppers realize the home of their dreams.”

To stay up to date on the latest Roomvo innovations, sign up for our monthly newsletter at the form below.

The post Roomvo/Leap Tools ranked among North America’s fastest-growing companies on the 2024 Deloitte Technology Fast 500™ first appeared on Roomvo.

U.S. shoppers spent $38 billion online between Thanksgiving and Cyber Monday in 2023, up 7.8% year over year. And for many online shoppers, home decor purchases are third on the shopping list, with 41% scouting for deals on home furnishings.

With so much opportunity available in this short space of time, home decor retailers must ensure they’re doing everything they can to maximize sales, especially those specializing in rugs, wall art, and other home furnishings.

By showing shoppers how products will look in their homes, room visualization keeps customers engaged and instills the confidence to purchase. Here’s a closer look at how room visualization can help you maximize e-commerce sales on Black Friday weekend.

Shoppers who use the Roomvo visualizer spend 3x more time on home decor websites and view 4x as many products.

Engage shoppers

E-commerce retailers need interactive, engaging content to hold a customer’s interest, especially at this time of year when there are so many enticing deals elsewhere. Here’s where room visualization first starts to shine.

Let’s say your shopper is exploring new rug options for their living room. With Roomvo, shoppers can experiment with different sizes, patterns, and colors. Customers can even play with different design ideas, moving and rotating rugs to find the perfect placement.

By allowing customers to visualize home furnishings in their own spaces, you’re offering an immersive experience that keeps them engaged for longer. Shoppers who use the Roomvo visualizer spend 3x more time on home decor websites and view 4x as many products.

Give customers the confidence to purchase

Once customers have narrowed down their options, room visualization can help them settle on the winner.

Shoppers can see two products side-by-side in their room with Roomvo’s Compare feature, helping them reach a purchase decision quicker. And when they’ve made their minds up, room visualization gives them the confidence to purchase.

Room visualization shows customers exactly how rugs, wallpaper, artwork, flooring, paint and more will look in their rooms, solving one of the biggest challenges in shopping for home decor online: uncertainty. 

“Rugs, wallpaper, artwork — these are big investments for a customer to make,” said Moira Nowak, E-commerce Manager at online home decor retailer Andrew Martin. “Just showing them a 2D image isn’t enough to convert them. Customers need that visual experience if they’re shopping online and not in the showroom.”

Andrew Martin found customers are 2.4x more likely to purchase when exploring products with Roomvo.

“Roomvo is giving our customers the confidence to convert, which has resulted in more sales for our business,” said Nowak.

Andrew Martin found customers are 2.4x more likely to purchase when exploring products with Roomvo.

Prepare to succeed with data and insights

To maximize sales over the Black Friday weekend, preparation is key.

Roomvo customers can review room visualization analytics to see which products shoppers are most interested in ahead of the holiday weekend. Then, they can position popular colors, styles, materials, and SKUs front and center on their websites for maximum attention.

After the holiday weekend, you can review the data to evaluate which products performed well and adjust your strategy for the rest of the holiday season.

Reduce returns

The more sales you make, the more returns you’re likely to see. U.S. returns totaled $743 billion in 2023, and the return rate rises even more during the holidays.

To reduce returns in home decor, shoppers need a better idea of how their finished renovations will look. Roomvo offers an ultra-realistic simulation of home decor products in the customer’s home, helping close the imagination gap. When customers know what to expect, they’re far more likely to pick the right products, reducing costly returns.

Maximize Black Friday sales

With enticing deals everywhere you look on Black Friday weekend, keeping shoppers engaged in your products can be a real challenge.

For thousands of home decor retailers, room visualization is a key part of the solution.

Roomvo’s fun, frictionless shopping experience makes it easier for shoppers to find their perfect match, putting your products top of the holiday shopping list and helping you maximize sales.

The post How to maximize Black Friday e-commerce sales with room visualization first appeared on Roomvo.

If you think of a car manufacturer, say Toyota, you might have 20 products in the market at any given time. You’ll have some variations within those products, of course. But still, it’s not a huge number.  

If you’re a flooring manufacturer, however, that number could be hundreds of thousands.

Here at Roomvo, we work with some of the biggest players in home decor manufacturing — Shaw, Mohawk, Dal-Tile, MSI, and Engineered Floors, to name a few. And, almost every day, I hear how challenging it can be to have such an expansive product range. You have thousands of products. And you may be working with thousands of dealers.

So, how are you giving all those dealers the support they require to sell your products? How are you maintaining that brand control and consistency downstream? And how do you know what’s truly resonating with the end consumer — without having to rely on lagging indicators?

For a lot of manufacturers, including each of those listed above, the Roomvo Partner Program (RPP) has become a huge part of their business strategy.

Here’s how it can help.

Visualize it

Let’s start with the most transformative part of the Roomvo platform: room visualization.

Picture your shopper in their kitchen, a mess of tiny flooring samples strewn across the floor, desperately trying to imagine how their new renovations could look. Not an easy task.

With Roomvo, shoppers can upload a picture of their room to the visualizer and swipe through different products to see what looks best. For manufacturers, that means better engagement, quicker purchase decisions, and ultimately, more sales. Now wouldn’t you want those benefits for the businesses selling your products too?

When you sign up for RPP, each one of your dealers gets free access to Roomvo Assistant, the room visualization widget that lives on their existing websites. 

You can also set your retailers up with a new, subsidized website, complete with a customizable product catalog, search engine optimization, lead capture functionality, and, of course, our state-of-the-art room visualization technology. 

So, with room visualization, you’re generating leads, reducing the time it takes for a customer to make a purchase, driving conversions, and, in many cases, nudging customers towards higher tickets. All with a single tool that your retail partners can add to their websites for free if you’re signed up for RPP.

Assuming they don’t already have it, of course.

Don’t get left behind

Now we focus on the other camp: the 5,500+ (and growing) dealers who already have Roomvo. When a manufacturer joins RPP, they get instant access to that network. In turn, it becomes easier for any of those dealers to access your products.

Maybe it helps you connect with a dealer you weren’t working with previously, helping to open new doors and expand your reach. 

Or perhaps a retailer already carries your products, but they can’t show them on their visualizer because you’re not signed up for RPP. Most of the world’s leading brands are already partnered with Roomvo. Do you really want to be the only one whose products aren’t available to visualize?

If you’re not signed up for RPP, you could be giving the upper hand to your competitors in the showroom too. Many dealers are now using QR codes and interactive kiosks to bring visualization into the showroom. Without RPP, shoppers might not even know your products are available.

Syncing product data

RPP doesn’t just get your products into the hands of our 5,500+ dealers. It also allows you to control the flow of information and sync your product data with them — instantly.

Like I mentioned at the beginning, the flooring industry has a lot of SKUs — sometimes hundreds of thousands for just one manufacturer. I’ve seen first-hand the logistical problems this can create. Every time manufacturers make changes to products upstream, they also need to update their dealers downstream. This can be incredibly complex. You might be partnered with thousands of dealers, who each carry a different selection of your products, making quality control a real challenge.

Luckily, RPP helps manufacturers take back control of their data, their assets, and their brand.

Whenever you upload or change a product image, for example, the image will automatically be updated across both of your room visualizers and, depending on their level of integration, your dealers’ product catalogs and product display pages (PDPs). And if you take your product offline, it’s offline. No need to ask each one of your dealers to remove them from their catalogs individually. No need for manual labor. No need to worry about image quality, incorrect product details, or out-of-date product offerings.  

When we asked Michael Johnson, the vice president of enterprise sales and marketing technology over at Shaw, about their partnership with Roomvo, he said getting access to the Roomvo footprint was a “critical” component for this very reason.

“It gave us a channel where we could provide our dealers with timely data that helps them sell our product in their local market,” Johnson said. “We sync with Roomvo on hundreds of thousands of selling styles every single day. So, the partnership that we’ve established with Roomvo allows us to provide our dealers out in the marketplace with accurate images, accurate product descriptions, accurate specs, and the most timely changes to which product is added or removed from our portfolio.”  

RPP allows manufacturers to provide dealers with accurate images, product descriptions, and specs on hundreds of thousands of products. Each dealer can personalize their data streams according to which products they carry, rather than a generic list of products. In other words, it allows you to put your best foot forward, making sure your products are being presented as they should to the end consumer. This gives you more control of your brand, more visibility for your products, and, ultimately, more sales.

Access to consumer insights

With so many products out in the market, deciding what stays and what goes is massive. Without RPP, manufacturers have limited access to what’s happening at the retail level, so it’s tough to see which products are actually resonating with consumers.

Roomvo helps inform decisions on product development, marketing and merchandising with a data-driven approach, giving you easy access to consumer-level insights gleaned from visualizer usage across your entire retail network.

As Todd Skidmore, senior director of digital marketing, e-commerce, and analytics at Mohawk, explained in our recent webinar, this gives manufacturers a much larger data sample to work with.   

“I think that’s the biggest benefit you get,” Skidmore said. “You’re looking at a wide variety of dealers, and you can also start to understand geographic differences because you have enough of a sampling size … If we only had our brand sites, that’s potentially not enough information to drive the reach or the locality of things and the specifics when you get to a certain geographic area.”

With the breadth of data available from Roomvo, Skidmore said his team has a better understanding of the types of products, categories, color trends, and design approaches that are driving engagement and leads. And they use that information to ensure their product development decisions “are matching what consumers are actually engaging with.”

For example, if no one is viewing your product today, you already know that in six months no one is probably buying it. So, maybe let’s reduce production and not waste money on products that nobody is buying. Or let’s up our game with promotion. If you do neither, the sales data will eventually come in several months later. At that point, it’s too late. You’ve already lost millions of dollars.  

Generally, this can be a massive blind spot. We’re constantly striving to give manufacturers more data, better data, that helps inform business decisions related to product development, marketing, and merchandising. And we’re just getting started.

Give more, get more

No manufacturer in the world has the resources to cater to every dealer the way they’d like.

It’s just not feasible.

That’s why it’s so important to build automated, scalable systems using the latest technologies, which allow you to interact with your dealers more efficiently. Then, you’ll be able to cater to 1,000 instead of 100, offering best-in-class service without needing to be there every day.

Don’t underestimate the impact this could have on your bottom line. This way, you’ll be able to do a lot more for your dealers — and get a lot more from them.

And that, to me, sounds like a win-win.

The post Give more, get more: How home decor manufacturers are changing the way they interact with dealers first appeared on Roomvo.