SANIPEX GROUP is a global leader in supplying high-quality products for indoor and outdoor living from over 100 brands. From refined marble-effect kitchen slabs to spa-worthy bathroom tiles, the distributor offers a wide range of porcelain stoneware tiles and slabs from more than 25 prestigious brands.
I sat down with Mohamed Rashid, SANIPEX GROUP’s category manager for tiles and slabs to learn more about the business — and how Roomvo is helping.
SANIPEX GROUP works with clients from all over the world. What do your clients value most?
Customers value our commitment to quality, comprehensive one-stop-shop services, prompt delivery, and robust after-sales support. The assurance of design-led and aspirational products, tailored to suit a range of tastes and budgets, is also highly appreciated.
Our emphasis on guaranteed quality, durability, and endurance in every product resonates with customers, as does our collaboration with exclusive suppliers who prioritize attention to detail, exceed innovative standards, and adhere to European sustainability criteria.
SANIPEX GROUP offers porcelain and ceramic products. What are the advantages of these materials?
Clients value the low-maintenance benefits of porcelain and ceramic tiles and slabs, with superior stain and water resistance when compared to natural stone. As a top choice for design professionals, porcelain is lightweight and versatile, offering endless potential for indoor and outdoor spaces.
What were the challenges you needed to solve before partnering with Roomvo?
While we offer a bespoke CAD rendering service, we needed a convenient, user-friendly solution to help customers visualize our tiles and slabs in their rooms, anytime and anywhere. By showing customers how our products would look in their space, they can get a visual understanding of their preferences and needs.
How does SANIPEX GROUP use Roomvo?
Our website offers designers, architects, and homeowners easy access to Roomvo. The room visualizer is great for giving our clients an immediate impression of how their finished projects will look.
Why did you choose Roomvo over other room visualization platforms?
It is quick, effective and easy to use. We received strong recommendations from our suppliers that are already using Roomvo, including Del Conca and Sant’Agostino. It’s a tried and tested solution.
In the showroom, our sales team uses the room visualizer to assist clients in envisioning their spaces quickly, helping to streamline the decision-making process, particularly for homeowners and individual customers.
What results have you seen with Roomvo so far?
We have noticed increased product engagement on our website, including increased product views and website sessions. Reviewing our annual report, we observed a 71% surge in product views on the Roomvo visualizer compared to the previous year, averaging 10 products per session.
What feedback have you had from your customers?
We have had very positive feedback so far. Roomvo has been helping customers plan their projects. The visualizer is accessible and easy to use, and it delivers immediate results.