When it comes to selling flooring and tile, seeing is believing.
But for many consumers, imagining how a product will look in their homes is easier said than done. For manufacturers and dealers, that hesitation can mean the difference between a sale and a missed opportunity.
Ambientes Casablanca, one of the leading clay product manufacturers in the Americas, experienced this challenge firsthand. The company wanted to help dealers close more sales by empowering consumers with confidence in their choices.
Enter the Roomvo Partner Program (RPP).
By equipping Ambientes Casablanca with industry-leading room visualization technology and more, Roomvo transformed the shopping experience for the manufacturer and its dealers, doubling leads for dealers and boosting dealer sales by 14% in just six months.
Read the full case study here.
Overcoming consumer indecision
Picture this: A customer walks into a showroom, falls in love with a tile design, but second-guesses whether it will truly match their space. Sound familiar?
According to Oscar Freddy Gomez Prada, Commercial Manager at Ambientes Casablanca, this problem was all-too common.
“Consumers often struggled with indecision because they couldn’t picture how the products would look in their homes,” says Gomez Prada. “This hesitation made it difficult for our dealers to close sales, especially on premium items.”
Ambientes Casablanca initially tried developing its own room visualization technology to show customers how products would look in their rooms. But the quality wasn’t up to par, and the costs added up quickly. They needed a proven solution that would make a real impact.
Transforming the shopping experience
Ambientes Casablanca partnered with Roomvo to integrate room visualization into its website and showroom shopping experience, as well as providing its dealers with cutting-edge room visualization technology. And just like that, the shopping experience was transformed.
Ambientes Casablanca has signed up 14 dealers for the Roomvo Partner Program (RPP) as of November 2024. As part of the Roomvo Partner Program (RPP), dealers get free access to Roomvo Assistant, a room visualization widget that lives on the website and allows shoppers to see tile and flooring in their homes before they purchase.
For dealers looking to truly maximize their web presence, subsidized Roomvo Sites offer SEO-friendly, fully integrated flooring websites designed to drive more website traffic, leads, and sales.
Closing sales
But Roomvo didn’t stop there. Ambientes Casablanca worked closely with Roomvo to train dealers on how to use visualization technology to close sales, both online and in the showroom. Plus, by syncing product data across its network, the manufacturer ensured accurate images, descriptions, and specs were always at dealers’ fingertips.
“Our dealers love Roomvo,” says Gomez Prada. “It makes it so much easier for them to close sales. The visualizer puts a smile on consumers’ faces and gives them confidence to purchase if they’re feeling indecisive.”
More leads, bigger sales
The impact of Roomvo was transformative: 2x more consumer leads generated for dealers, 14% increase in dealer sales within six months, and 7% increase in average ticket size.
Why? Because when consumers can see their vision come to life, they buy with confidence. And sometimes, they buy even more than they planned.
“Roomvo opens up new possibilities for consumers,” says Gomez Prada. “Even if they were only thinking of redoing their floors, now they see how great new walls would look and decide to do those too.”
For Ambientes Casablanca, the Roomvo Partner Program (RPP) has been a game-changer — for their brand and their dealers.
“Whenever I visit a dealer on the Roomvo Partner Program (RPP), I notice how much happier they are than those without it,” says Gomez Prada. “They’re so engaged, and all I hear is glowing feedback.”
Level up your shopping experience
Book a demo to learn more about Roomvo Partner Program (RPP) and give shoppers the confidence to buy while boosting your bottom line.
