The Rooms Shoppers Care about Most: Living Rooms and Kitchens
When shoppers upload photos to visualize flooring, they’re telling you where the decision really matters.
In 2025:
- 87% of shoppers used their ‘own’ room photos
- In the Americas, living rooms ranked #1 at 16.1%
- Kitchens followed closely behind at 13.4%
These are high-traffic, high-visibility spaces. With higher stakes on the line, shoppers are nervous about making the wrong choice. Lifestyle imagery is helpful in allowing shoppers to get a sense of the product, but giving shoppers the ability to see your products true to scale in their own spaces is critical to unlocking purchase confidence.
For retailers, this opportunity is twofold.
Allowing your customer to visualize your furniture in their rooms can be a game changer, but also not relying on generic lifestyle imagery that feels staged or disconnected from the shopper is essential. Imagine elevating lifestyle visuals to meet customers where their attention already is: inside real, relatable spaces that reflect how they actually live.
The most effective lifestyle imagery:
- Images that feel aspirational, yet achievable
- Features good lighting, realistic furniture, and authentic finishes
- Prioritizes relevance and context over “perfect” showroom scenes
When lifestyle imagery mirrors real life, it becomes a powerful complement to visualization.
Roomvo makes this approach scalable. With tools like Roomvo Studio, brands can create consistent, in-context lifestyle imagery and video for the rooms shoppers visualize most, without the time, cost, or complexity of traditional photo shoots. The result is high-impact content that feels personal, performs across channels, and seamlessly supports the visualization experience.
Materials: Performance Still Wins, But Preferences Vary
Two materials continue to dominate in the Americas:
- Luxury Vinyl 36 %
- Tile 25 %
Together, they make up 61% of all flooring visualizations.
But the more interesting story is how preferences shift by region:
- While luxury vinyl leads strongly in the Americas
- Tile continues to gain ground in Europe
- Laminate is softening in some markets
- Engineered wood is quietly gaining momentum
Read the full report to unlock the detailed stats by region
What this means for your business:
Assortment decisions shouldn’t be one-size-fits-all. Shoppers are comparing more and testing options side by side. They expect you to help them understand why one option works better than another in their home, not just see a list of features on a product page.
That shift puts more pressure on both digital tools and in-store teams to guide confident decisions. When associates have the right tools at their fingertips to capture leads, provide product information and help customers visualize their favourite products, it becomes much easier to turn comparison into conversion.
That’s where Roomvo PRO CRM comes in. It streamlines sample management and equips every sales associate with a CRM in their pocket, helping showrooms keep pace with how today’s shoppers actually buy.
Want the full context behind these insights? Find out more in Part 1 of the blog, or get more detailed stats here: 2026 Flooring Trends Report
👉 Book a free demo to see how Roomvo can transform your business: //get.roomvo.com/contact/?
