Look closer: today’s shopper is (quietly) telling you exactly what they need.
The Flooring Shopper Has Changed (But They’re Not Telling You Directly)
Picture this. A homeowner, let’s call her Sarah, is sitting on her couch in January, coffee in hand, scrolling through flooring options on her phone. She’s not “just browsing.” She’s planning, budgeting and wondering if now is the right time. She uploads a photo of her living room in Roomvo, tries a light wood-look vinyl floor and compares it to a slightly warmer laminate option. She closes the tab and comes back two weeks later.
Sarah never fills out a form. She never calls a store. But her behavior tells a very clear story.
That story, multiplied across 240 million real shopper interactions, is what powers Roomvo’s 2026 Flooring Trends Report. And if you’re in the flooring industry, it’s one of the clearest signals you’ll get about how consumers actually shop today and what they’re looking at.
Steady Demand Doesn’t Mean Easy Sales
One of the biggest takeaways heading into 2026 is this: People are still shopping, but they’re more cautious.
Globally, flooring visualization increased in 2025 by a modest 1.7% compared to 2024, but momentum wasn’t evenly distributed.
- Europe surged ahead (+11.2%)
- Asia continued steady growth (+4.5%)
- The Americas softened slightly (-1.5%)
In such situations where some regions are accelerating while others cool, the implication is clear: the winners will be the teams that spot these shifts early and adjust their focus accordingly.
To be clear, this doesn’t mean interest is disappearing, but shoppers like Sarah are more selective and harder to convert. They want reassurance and they expect brands and retailers to help them feel confident, before they commit.
In this environment, the businesses that win are those that make it EASY for customers, not by giving them TONS of information, or tools, but by giving them a highly curated set of solutions that reduce uncertainty and help them say “yes” to a purchase.
Timing Matters More Than Ever
March is still the busiest month for flooring shopping with 9.8% of total activity. But what surprised us in the data is how close the other peaks are:
- January 9.5%
- February 9%
- August 9.2 %
These numbers suggest additional high-intent windows
January–February: can be a great time to engage early planners. This is when homeowners often reassess budgets, reset priorities for the year ahead, and revisit projects that were delayed or put on hold the year before.
August: may signal a different kind of urgency. As summer winds down, many homeowners appear motivated to complete renovations before fall. This can create a compressed decision window where clarity and confidence matter more than ever.
For flooring businesses, this means success isn’t just about “being busy in the spring.”
Interest shows up earlier in the year and continues beyond the traditional peak, even if the reasons vary by shopper.
What is important to note is that if Sarsh visits your site any time of year and can’t easily visualize, compare, or save her choices, making her experience feel limited or unclear, you run the risk of losing Sarah to a competitor who gives her confidence faster.
Being ready earlier and staying visible later isn’t about predicting intent, it’s about removing friction whenever interest appears.
Stay tuned for more flooring stats and insights in Part 2 and 3 of the 2026 Flooring Trend Report blog.
Want the Full Picture now?
This blog just scratches the surface.
Roomvo’s 2026 Flooring Trends Report dives deeper into:
- Regional differences
- Room-by-room behavior
- Materials and finishes gaining momentum
- How visualization data predicts purchase intent
If you want to see what shoppers are telling you before your competitors do, it’s all there.
👉 Download the full report here: 2026 Flooring Trends Report
👉 Book a free demo to see how Roomvo can transform your business: //get.roomvo.com/contact/?
