When shoppers upload photos to visualize flooring, they’re telling you where the decision really matters.

In 2025:

• 87% of shoppers used their ‘own’ room photos
  
• In the Americas, living rooms ranked #1 at 16.1%
  
• Kitchens followed closely behind at 13.4%
  

These are high-traffic, high-visibility spaces. With higher stakes on the line, shoppers are nervous about making the wrong choice. Lifestyle imagery is helpful in allowing shoppers to get a sense of the product, but giving shoppers the ability to see your products true to scale in their own spaces is critical to unlocking purchase confidence.

For retailers, this opportunity is twofold.

Allowing your customer to visualize your furniture in their rooms can be a game changer, but also not relying on generic lifestyle imagery that feels staged or disconnected from the shopper is essential. Imagine elevating lifestyle visuals to meet customers where their attention already is: inside real, relatable spaces that reflect how they actually live.

The most effective lifestyle imagery:

• Images that feel aspirational, yet achievable
  
• Features good lighting, realistic furniture, and authentic finishes
  
• Prioritizes relevance and context over “perfect” showroom scenes
  

When lifestyle imagery mirrors real life, it becomes a powerful complement to visualization.

Roomvo makes this approach scalable. With tools like Roomvo Studio, brands can create consistent, in-context lifestyle imagery and video for the rooms shoppers visualize most, without the time, cost, or complexity of traditional photo shoots. The result is high-impact content that feels personal, performs across channels, and seamlessly supports the visualization experience.

Materials: Performance Still Wins, But Preferences Vary

Two materials continue to dominate in the Americas:

• Luxury Vinyl 36 %
  
• Tile 25 %
  

Together, they make up 61% of all flooring visualizations.

But the more interesting story is how preferences shift by region:

• While luxury vinyl leads strongly in the Americas
  
• Tile continues to gain ground in Europe
  
• Laminate is  softening in some markets
  
• Engineered wood is quietly gaining momentum

Read the full report to unlock the detailed stats by region

What this means for your business:

Assortment decisions shouldn’t be one-size-fits-all. Shoppers are comparing more and testing options side by side. They expect you to help them understand why one option works better than another in their home, not just see a list of features on a product page.

That shift puts more pressure on both digital tools and in-store teams to guide confident decisions. When associates have the right tools at their fingertips to capture leads, provide product information and help customers visualize their favourite products, it becomes much easier to turn comparison into conversion.

That’s where Roomvo PRO CRM comes in. It streamlines sample management and equips every sales associate with a CRM in their pocket, helping showrooms keep pace with how today’s shoppers actually buy.

Want the full context behind these insights? Find out more in Part 1 of the blog, or get more detailed stats here: 2026 Flooring Trends Report 

Book a free demo to see how Roomvo can transform your business: https://get.roomvo.com/contact/?

The post Inside the Rooms, Images, and Materials Driving Flooring Decisions.  first appeared on Roomvo.

Look closer: today’s shopper is (quietly) telling you exactly what they need.

The Flooring Shopper Has Changed (But They’re Not Telling You Directly) 

Picture this. A homeowner, let’s call her Sarah, is sitting on her couch in January, coffee in hand, scrolling through flooring options on her phone. She’s not “just browsing.” She’s planning, budgeting and wondering if now is the right time. She uploads a photo of her living room in Roomvo, tries a light wood-look vinyl floor and compares it to a slightly warmer laminate option. She closes the tab and comes back two weeks later. 

Sarah never fills out a form. She never calls a store. But her behavior tells a very clear story.

That story, multiplied across 240 million real shopper interactions, is what powers Roomvo’s 2026 Flooring Trends Report. And if you’re in the flooring industry, it’s one of the clearest signals you’ll get about how consumers actually shop today and what they’re looking at.

Steady Demand Doesn’t Mean Easy Sales

One of the biggest takeaways heading into 2026 is this: People are still shopping, but they’re more cautious.

Globally, flooring visualization increased in 2025 by a modest 1.7% compared to 2024, but momentum wasn’t evenly distributed. 

• Europe surged ahead (+11.2%)
  
• Asia continued steady growth (+4.5%)
  
• The Americas softened slightly (-1.5%)

In such situations where some regions are accelerating while others cool, the implication is clear: the winners will be the teams that spot these shifts early and adjust their focus accordingly.

To be clear, this doesn’t mean interest is disappearing, but shoppers like Sarah are more selective and harder to convert. They want reassurance and they expect brands and retailers to help them feel confident, before they commit.

In this environment, the businesses that win are those that make it EASY for customers, not by giving them TONS of information, or tools, but by giving them a highly curated set of solutions that reduce uncertainty and help them say “yes” to a purchase.

Timing Matters More Than Ever

March is still the busiest month for flooring shopping with 9.8% of total activity. But what surprised us in the data is how close the other peaks are:

• January 9.5%
  
• February 9%
  
• August 9.2 %
  

These numbers suggest additional high-intent windows

January–February: can be a great time to engage early planners. This is when homeowners often reassess budgets, reset priorities for the year ahead, and revisit projects that were delayed or put on hold the year before. 

August: may signal a different kind of urgency. As summer winds down, many homeowners appear motivated to complete renovations before fall. This can create a compressed decision window where clarity and confidence matter more than ever.

For flooring businesses, this means success isn’t just about “being busy in the spring.”
Interest shows up earlier in the year and continues beyond the traditional peak, even if the reasons vary by shopper.

What is important to note is that if Sarsh visits your site any time of year and can’t easily visualize, compare, or save her choices, making her experience feel limited or unclear, you run the risk of losing Sarah to a competitor who gives her confidence faster.

Being ready earlier and staying visible later isn’t about predicting intent, it’s about removing friction whenever interest appears.

Stay tuned for more flooring stats and insights in Part 2 and 3 of the 2026 Flooring Trend Report blog.

Want the Full Picture now?

This blog just scratches the surface.

Roomvo’s 2026 Flooring Trends Report dives deeper into:

• Regional differences
  
• Room-by-room behavior
  
• Materials and finishes gaining momentum
  
• How visualization data predicts purchase intent
  

If you want to see what shoppers are telling you before your competitors do, it’s all there.

Download the full report here:  2026 Flooring Trends Report
Book a free demo to see how Roomvo can transform your business: https://get.roomvo.com/contact/?

The post What 240 Million Consumer Interactions Can Teach Us About Selling Floors in 2026 first appeared on Roomvo.

Let’s unwrap the trends, plus a couple of smart hacks to save you money this season!

What’s New in Holiday Decor?

1: Nostalgia reinvented

2025 is the year of meaningful decorating. Think sentimental keepsakes, handmade touches, and vintage-inspired pieces that feel like they’ve lived a life. It’s less about a “perfect theme” and more about warmth, storytelling, and character.

2: Maximalism is back and more joyful than ever

Minimalist winterscapes have had their moment. This year, we’re seeing people fully embrace colour, pattern, and drama. Oversized ornaments, layered ribbons, lush textures, and unapologetically decorated trees are driving the look in 2025. It’s about celebration, abundance and having fun with your space.

3: Nature-inspired everything

Another big story this year is organic elegance. Rich evergreen tones, natural wood, dried botanicals, and earthy accents are taking center stage. It brings an undone and effortless beauty to holiday decor that is striking but not over planned.

This Year’s Trending Colour Palettes

A few palettes are emerging as clear favourites:

• Deep jewel tones (emerald green, ruby red, sapphire blue) for dramatic holiday glam
  
• Muted pastels and soft blush tones for a more whimsical look
  
• Mixed metallics like gold, brass and silver used together
  
• Cozy neutrals for serene, Scandinavian-inspired decor
  

These colours pair beautifully with textured decor: velvet ribbons, linen stockings, hammered metals, and soft knits.

The Holiday Trends You’ll Be Seeing Everywhere

1: Old-world glamour

Inspired by heritage brands and classic American design, this trend blends tartans, warm leather tones, and rich metallics. It’s moody, layered, and timeless.

2: Statement trees

Tree decorating is BIG this year. Think oversized baubles, dramatic bows, layered ribbon, and ornaments that make an impact. Maximalist meets craftsmanship.

3: Retro revival

According to Global News, nostalgic holiday decor is shaping up as one of the biggest style movements for 2025. Think shiny retro ornaments, needlepoint stockings, and decor with story and texture. This means you have full permission to incorporate the famous leg lamp from “A Christmas Story” into your decor.

4: Minimalist winter whites

If bold isn’t your thing, serene decor is also trending. Crisp whites, silver accents, and organic textures create a calm, wintery escape with a subtle sophistication. 

How to Style These Trends in Your Own Home

Anchor your look with one decor story

Choose a main theme  like “forest luxe” or “retro glam”, so your space feels cohesive and intentional.

Layer textures and finishes

Mix velvet, glass, wood, fur, and metals to bring depth and balance.

Use lighting strategically

We all know that lighting can make, or break a room. According to the Martha Stewart blog  gentle illumination is the hallmark of this season. Warm lights create that nostalgic glow; cooler tones feel modern and crisp. Using light to shift the mood, not just to illuminate, is very important. That means lots of fairy lights, dimmable lamps and moody candles.

Blend old and new

Pair your favourite family pieces with newer accents for a curated, thoughtful look.

Go bold with scale

One oversized wreath, bow, or tree topper can transform the entire room and add a playful touch.

Now For Some Budget-Friendly Holiday Hacks

Hack #1: Refresh what you already own

Before buying new, revisit your existing decor. Re-ribbon, or paint old ornaments, thrift vintage pieces, or regroup your decor into new vignettes. A single new element, like a trending velvet ribbon can modernize your entire holiday look.

Hack #2: DIY your own holiday decor

Creating your own decor is easier than you think and it’s a fun way to get the whole family involved! From handmade ornaments to festive centerpieces, DIY projects let your personality shine while keeping your space unique. Plus, holiday decor doesn’t just decorate your home, it creates memories. So grab your craft supplies, get creative, and let your festive spirit shine!

Final Thoughts

Holiday decorating in 2025 is about joy, storytelling, and style that feels personal. Whether you’re leaning into maximal glamour, nostalgic charm, or natural minimalism, the trend is clear: make your home feel like your version of festive magic.

Here are a couple DIY’s for you to try at home this holiday Season!

Planning a room makeover, or full remodel in the new year? Don’t forget to take advantage of the Roomvo Visualizer to “try on” new flooring, rugs, countertops, wallpaper, decor and furnishings BEFORE you make a decision. Start discovering now: https://get.roomvo.com/community/

References

• Martha Stewart: 2025 Holiday & Christmas Décor Trends
• Global News: 2025 Holiday Décor Trends Overview

The post Holiday Interior Design Trends For 2025: How To Decorate With Style This Season first appeared on Roomvo.

Roomvo is redefining how shoppers experience furniture. Backed by a decade of leadership in visualization and trusted by industry giants like The Home Depot, Nebraska Furniture Mart, and Daltile, Roomvo now brings its proven visualizer technology to furniture. Shoppers can take a picture of their room and then see exactly how furniture items will look and fit in their homes – in just seconds. No guesswork, no floating 3D models, and no limits. Just measurable results and seamless shopping experiences that drive sales.

Whether you’re a manufacturer, large retailer, or independent retailer, Roomvo makes it easier than ever to bring your products to life and turn browsing into buying.

“Roomvo has significantly accelerated the purchase cycle and reduced returns by increasing consumer purchase confidence. It’s a game changer.” ~ Nebraska Furniture Mart (NFM)

Why visualization matters

Make it personal

Furniture shopping is emotional. It’s about style, comfort, and fit. Roomvo helps shoppers visualize your pieces in their own rooms, boosting confidence and reducing returns. When customers can see your products in context, they’re far more likely to hit “add to cart.”

Drive demand and sell-through

Seeing is believing. Roomvo helps convert engagement into sales, creating stronger brand preference and improving sell-through rates across your furniture business – on your website as well as in your stores.

“We wanted consumers to engage deeper with products on our product detail pages and achieve much, much better conversion on our website. Roomvo made it happen.” ~ NFM

Consistent branding, everywhere

Your products deserve to look their best on every screen. You can expect a consistent, accurate, and premium experience for every customer.

Built for scale

From large product catalogs and custom lines to private-label collections, Roomvo handles it all. Automatic updates, detailed analytics, and quick on-boarding make it easy to scale your digital presence without increasing your workload.

The results speak for themselves

• 5X+ higher conversion rates
  
• Thousands of retailers use Roomvo in their business
  
• 10%+ increase in overall sales

“All of our metrics with Roomvo far outperform any other user experience on our website… most [Roomvo metrics] are about 10x higher. Our e-commerce team was absolutely floored by the numbers.” ~ NFM

Roomvo solutions for every business

MANUFACTURERS

Bring your products to life on your website, at your retailers, everywhere.
Roomvo helps furniture manufacturers bring their product lines to life with realistic, instant visualization that drives faster and more confident purchasing decisions with:

• A consistent, branded visual experience across your own and retailer websites
• Analytics that guide product development, marketing and sales
• Seamless on-boarding with minimal effort from your team

LARGE RETAILERS

Create shopping experiences that generate sales and create memories.
Roomvo helps retailers enhance every step of the shopping journey, online and in-store with:

• Visualization that lets customers easily view and compare your products in their own rooms so they buy with confidence – and come back for more
• Seamless integration with existing e-commerce platforms
• Measurable results that boost conversions, increase order values, and reduce returns

INDEPENDENT RETAILERS

Give your customers the power to purchase with confidence.
Roomvo makes state-of-the-art visualization tools accessible to every retailer, helping you stand out, online and in-store. Independent retailers can offer Roomvo visualization capabilities to their customers in a number of ways:

• Roomvo Assistant: The fastest way to let shoppers see your products in their own rooms on your website
• Roomvo Catalog: A live, always-synced product catalog of leading brands embedded directly into your website, complete with filtering, beautiful product pages, analytics, and built-in visualization for every product
• Roomvo Sites: Powerful, affordable websites, made specifically for furniture retailers, with built-in Roomvo visualization, leading SEO, lead-capture, and much more
• Roomvo visualizer: Tailored and fully integrated into your website, with analytics, custom product catalogs, and dedicated support

Transform the way the world shops for furniture

With Roomvo’s furniture visualizer, you’re not just showing products, you’re helping shoppers imagine the possibilities. It’s a simple, powerful, and proven way to increase engagement, boost sales, and build lasting brand loyalty.

Roomvo changes everything.

The post Roomvo’s furniture visualizer brings all your products to life, instantly. first appeared on Roomvo.

In flooring showrooms all over the world, sales teams face the same frustrating challenges every day:

• Shoppers walk in and out without being tracked—meaning potential leads disappear.
• Samples are checked out and never returned, causing costly delays and lost sales.
• Follow-ups don’t happen, even though 80% of sales require 5+ touches to close.

Why? Because most sales associates are juggling multiple customers and relying on notebooks or spreadsheets to track their day. That means important info gets lost in the shuffle.

A staggering 48% of sales teams never even attempt a follow-up after an initial interaction, leaving valuable opportunities on the table.

The Solution: Roomvo PRO — Built for the Showroom Floor

Roomvo PRO is a free all-in-one mobile app designed specifically for flooring retailers and their sales teams. It keeps everything organized from sample checkouts to lead tracking, in one simple interface, right from your phone, tablet, or laptop. Everything you need in one convenient place.

With Roomvo PRO, you can:

• Capture and track leads in seconds
• Check samples in and out with confidence
• Send automated follow-up emails
• Visualize products instantly with the built-in Roomvo Visualizer

What a Smarter Sales Process Looks Like

Here’s how Roomvo PRO transforms your in-store sales experience:

1. A customer (let’s call him John) walks into the showroom and your sales associate greets him.
2. The associate grabs John’s name and starts a new lead in Roomvo PRO, so they can jot down some notes.
3. Together, they explore options to find the perfect fit for John using the Visualizer on Roomvo PRO. This is particularly important when samples aren’t in the showroom.
4. The Sales Associate uses Roomvo PRO to check out samples the customer is interested in. John takes home those samples and can’t wait to try them out in his home.
5. Roomvo PRO automatically sends John an email reminder outlining which samples he checked out and when they’re due back, and includes links to visualize those samples from home.
6. John returns the samples on time, the associate checks them in and closes the deal. Everyone is happy!

Why It Works

• Leads are documented: No more guessing who came in, what they wanted and where the last sales associate left off.
• Samples are returned: Track who has what and when it’s due.
• Follow-ups happen automatically: Keep your dealership top-of-mind without lifting a finger.
• Sales increase: Customers who visualize a product in their space are 5x more likely to buy.

The Best Part? It’s Free.

Roomvo PRO is available now and activating it for your sales team is completely free. All you need to do is sign up, train your team (we can help with that), and start turning more conversations into conversions.

Key Features Recap:

Lead Tracking Made Easy

• Capture every customer who walks in. Never lose a potential sale again.

Visualize In-Store

• Let customers see how flooring will look in their own homes right on the spot.

Sample Checkouts

• Know exactly who has what sample, when it went out, and when it’s due.

Automated Follow-Ups

• Keep communication flowing with email reminders that do the work for you.

Make Your Showroom Smarter

Roomvo PRO isn’t just a sales tool—it’s the sidekick your team didn’t know they needed. From the first greeting to the final sale, Roomvo PRO ensures nothing falls through the cracks.

Ready to get started? Activate Roomvo PRO for Free Today

*Sources:

• Invesp: https://www.invespcro.com/blog/sale-follow-ups/
• Roomvo: Internal Data https://hello.roomvo.com/gated-case-study-the-design-house

The post Introducing Roomvo PRO-Free for Sales Associates: Close More Deals, Track Every Lead, and Never Lose a Sample Again first appeared on Roomvo.

Here’s the big news: Roomvo has officially partnered with Centris.ca, Quebec’s leading real estate platform, to bring this cutting-edge tech directly to house hunters like you. Now, you can virtually redecorate listings to match your personal style. Saving you time on future renovations, money on paint returns, and maybe even helping you throw that housewarming party a little sooner.

To celebrate this collaboration, we’re sharing a blog post from our amazing partners at Centris—originally written in French, but too good not to translate for our English-speaking readers. It dives into the new features, the inspiration behind the partnership, and how this tech is making house hunting a whole lot more efficient. You can read the full French version here, but scroll on for the English take.

Redecorate Properties to Your Taste on Centris.ca!

Are you searching for a house or condo but struggling to picture yourself in the photos of the properties for sale? Do the wallpaper patterns take you back to another era, and the current decor just doesn’t reflect your style? Don’t let appearances hold you back! We’re introducing a brand-new feature that lets you instantly transform the interior decor of any room.

Visualize Your Future Space by Changing the Interior Design

Thanks to this AI-powered innovation, you can turn a kitchen that’s seen better days into your dream space for cooking up your best meals, or give a tired bathroom a modern refresh.

You can choose from over a dozen design styles, and even change the wall colors or experiment with different countertop and flooring materials and shades. Whether your taste leans modern, rustic, industrial, Scandinavian, Japandi, boho, or Victorian, you’re sure to find styles that match your preferences.

Available Now on the Centris.ca App

Users of the Centris.ca mobile app can now try this new feature for free. Using the magic wand icon found on property listings, potential buyers and renters can restyle the home they’re eyeing to suit their personal taste.

This augmented reality feature will soon be available on the Centris.ca website as well, to the delight of its millions of monthly visitors.

Powered by Canadian Technology

As a Quebec-based tech company, we’re proud to support and promote homegrown innovation. The integration of Roomvo, the flagship product from Canadian company Leap Tools, is a testament to this commitment.

“We’re proud to be the first real estate platform in Quebec to partner with Leap Tools, allowing our users to better visualize themselves in their future homes,” says Éric Charbonneau, President of Centris. “The visualization technology behind Roomvo—already recognized internationally—won us over with its ease of use and ability to generate high-quality renderings quickly. We immediately saw the added value it would bring to visitors seeking decor ideas or a new place to call home.”

By offering a more personalized experience, we aim to improve the home search process, showcase properties for sale and rent, and provide additional inspiration to our visitors.

“This collaboration between Centris and Roomvo stands out because it puts our AI-powered design tool directly into the hands of potential buyers and renters,” says Pawel Rajszel, CEO of Leap Tools. “Now, instead of just imagining what the decor could look like, they can restyle and transform every room to find their dream home on Centris.ca.”

Check it out now on the mobile app and very soon on the website, for home transformations that reflect you!

The post Tired of Outdated Listings? This New Tool Lets You See The Potential Instantly! first appeared on Roomvo.

Let’s dive in.

1: Use the right tools – it really matters

If you’ve ever tried to cut corners with a cheap brush or low-quality painter’s tape, you already know how frustrating the results can be. High-quality tools may cost a little more upfront, but they’ll save you time and ensure a better finish.

• Brushes: Use an angled sash brush (2.5–3″) for trim and corners. For large areas, microfiber or woven rollers reduce splatter and help achieve smooth, even coverage.
• Tape: Avoid general household tape. Instead, opt for a premium painter’s tape. Apply it firmly and remove it while the paint is still slightly wet to avoid peeling.
• Other essentials: Invest in a paint tray with liners, an extension pole for ceiling work, and a drop cloth to protect your furniture and flooring.

2: Save time with overnight storage hacks

Painting a room often takes more than a day, and constant washing between coats or sessions can feel like a chore. Here’s how to pause your project without ruining your tools:

• Brushes & rollers: Wrap them tightly in plastic wrap or aluminum foil, then place them in a sealed plastic bag. Store them in the fridge overnight, or for up to 2 days.
• Paint tray: Cover the entire tray with cling film or place it inside a large plastic bag and seal it. This saves both time and water.

This hack is perfect if you’re waiting for coats to dry or taking a well-deserved break before finishing up the next day.

3: Know your surface before you paint

Not all walls are created equal. Understanding what you’re painting helps determine the prep work and products you’ll need:

• Drywall: Needs a primer before painting to seal the surface and prevent blotchiness.
• Brick or stone: These porous surfaces need masonry paint, and sometimes a specialty primer, to adhere properly and resist moisture.
• Wallpaper: In most cases, remove the wallpaper first. If this is not an option, use a high-adhesion bonding primer before painting over it.
• Wood paneling: Sand glossy surfaces, fill cracks with wood filler, and apply a stain-blocking primer before painting.
• Textured walls: Use a thicker roller nap (3/4″ or higher) to cover grooves and crevices.

Proper surface prep ensures the paint bonds correctly and looks good long-term.

4: Always do a test patch

Paint swatches on paper or in the store won’t show you how the colour reacts in your actual space. Light, time of day, and surrounding decor all affect how a colour appears.

• Apply 2–3 colour samples directly to your wall. Paint at least a 12″x12″ section for each colour.
• Check the samples in daylight and evening light. A soft grey might look purple under warm lighting, while a beige might turn yellow in full sun.
• Observe how the colour changes next to trim, furniture, and flooring. It may clash in ways you didn’t expect.

Taking the time to do this avoids costly and time-consuming repainting.

5: Colour affects how many coats you’ll need

Dark, bold colours (like navy or forest green) often require 2–3 coats for full, rich coverage. Similarly, painting a light colour over a dark wall can take multiple coats unless you use a tinted primer.

• Tip: Use a grey-tinted primer under reds, yellows, or deep blues to reduce the number of coats needed.
• Finishes matter too: Matte finishes may need extra coats for durability in high-traffic areas, while glossier finishes offer better coverage with fewer coats but show imperfections more.

Estimate your paint needs accordingly to avoid running out mid-project.

6: Don’t skip the prep work

Prep might feel like a chore, but it’s arguably the most important part of a great paint job.

• Clean: Use mild soap and water to remove dust, grease, and residue. Painting over grime leads to peeling.
• Repair: Fill nail holes, cracks, and dents with spackle. Once dry, sand smooth.
• Sand: Lightly sand glossy areas so new paint adheres better.
• Tape: Apply painter’s tape to protect trim, baseboards, and ceilings.
• Protect: Use drop cloths or plastic sheeting to protect your floors.

This upfront work can save hours in touch-ups later.

7: Cut in first, then roll

‘Cutting in’ is the process of painting around edges, where the wall meets the ceiling, or trim. This is done by using a brush before you start rolling.

• Why it matters: Cutting in first creates a border so your roller doesn’t have to get too close to the edges (where mistakes often happen).
• Technique tip: Use a steady hand and a good quality angled brush. Don’t overload the brush with paint. Feather the edges to blend with the roller strokes.

Taking the time to cut in properly will result in a cleaner, more professional finish.

8: Keep the air moving and paint fumes out

Good ventilation is essential for both safety and finish quality.

• Open windows and use fans to speed up drying and remove fumes.
• If you’re painting in a basement or closed room, consider using a mask rated for paint fumes.
• Low-VOC (volatile organic compound) paints are available and safer for indoor air quality.

Bonus: Proper airflow helps paint cure evenly and reduces the chance of streaks or bubbling.

9: Follow proper paint drying times

Patience is your friend. Most labels recommend waiting 2–4 hours between coats. But drying times depend on humidity, temperature, and ventilation.

• Don’t apply your second-coat too soon. It can lift the first coat or create texture inconsistencies.
• To be safe, wait 4–6 hours between coats, and let it cure for at least 24 hours before hanging art or moving furniture back into place.

When in doubt, follow the manufacturer’s instructions for best results.

10: Visualize before you commit with Roomvo’s paint visualizer

Choosing the right colour is often the trickiest part of the process and getting it wrong can be costly. Roomvo’s Paint Visualizer takes the guesswork out of the equation by helping you see exactly how a colour will look in your space before you ever pick up a brush.

• Upload your own room: Instantly preview paint colours on your actual walls, using a photo of your space or one of Roomvo’s pre-designed templates.
• See realistic lighting and textures: Roomvo automatically adjusts for shadows, lighting, and surface details, giving you ultra-realistic results.
• Compare options with confidence: Visualize before-and-after scenes or place multiple colours side-by-side to help you make a confident decision.

The Roomvo Paint Visualizer brings your ideas to life and simplifies the process from inspiration to execution, so you can paint with clarity and confidence. Whether you’re deciding between off-white and greige, or trying something bold like emerald green or charcoal black, Roomvo helps you visualize your dream space, before making a single purchase.

Try it out for yourself and start testing colours with confidence: roomvo.com

Want More Expert Advice?

Still unsure how much paint you’ll need for your next project? Don’t worry, we’ve got you covered. Roomvo was recently featured in Redfin’s article, “How Much Paint Do You Need to Paint a House? 13 Expert Tips to Estimate Like a Pro.” Check out our advice (and 12 other industry experts) to ensure you buy the right amount and avoid waste.

Read it here: https://www.redfin.com/blog/how-much-paint-do-i-need-to-paint-a-house/

(parent company of ApartmentGuide and Rent)

The post Save Time, Money and Stress With These 10 Painting Tips first appeared on Roomvo.

Because I’m one of those people.

It’s something we’ve considered on a few occasions, like when we purchased our first home and when we set up the nursery for our little one a few years later, but those experiences were already overwhelming (and expensive) enough.

Quite frankly, we didn’t want the added hassle.

In today’s day and age, consumers are more demanding than ever before. We want a quick, seamless shopping experience. And my perception of purchasing paint hasn’t always been that.

I’ve seen friends and family members do it, sometimes taking weeks if not months to decide on a specific colour after going through endless swatches at different stores and then taking home samples to paint on parts of their walls. And that’s just the first step.

Like I said, it’s an intimidating prospect.

That’s why I was excited to try out Roomvo’s enhanced paint visualizer, which allows shoppers to see what different paint colours would look like on their walls by simply uploading a photo of their space and browsing through a retailer or manufacturer’s products.

Here’s how I fared.

Step 1: Upload photo

For context, I used the Roomvo visualizer at ColourSpark.ca. I opted to use my computer, but the process is very similar on a mobile device.

After hitting “Room Visualizer” on the navigation bar, the first step is to either upload a photo or select one of the demo rooms. I uploaded a photo of my bedroom that I took on my phone.

More than any other room in our home, this is the one we’ve been wanting to paint for a while. With the large bookshelf surrounding the bed and the view of the mountains and greenery peeking in through the window, we feel like this room has a lot of potential.

At the same time, the walls are rather dull. We don’t mind the existing combination of a darker and lighter grey – it’s what we have throughout our home. But it’s a fairly muted look to begin with and the colours have faded a bit over time. Not to mention: if you look closely, you’ll notice that there are a few streaks visible that were used to patch up previous imperfections.

In order to create more of a “wow” factor and truly unlock this room’s full potential, we felt a paint job was needed.

Step 2: Select colour(s)

Here’s where it gets fun.

After uploading my photo, I’m now able to browse through the full catalogue of Colour Spark paints that appear on the left panel and, with the click of a button, preview what they’re going to look like in my room.

I’ll be honest with you: we didn’t go into this with any particular colour scheme in mind. As noted above, the goal was simply to bring the room to life. We’re open to whatever colour(s) will help accomplish that.

As you can see, both walls are selected to begin with. So, I can either go with the same colour on both walls, or I can select one wall at a time and choose a different colour for each surface to maintain the presence of an accent wall.

Let’s start there.

At first, we were drawn to Charcoal Black and Clay Mask Green, as we like how those two colours complement each other. But using the compare feature, we can now see that Charcoal Black looks nearly identical to the colour of our existing accent wall. We’re not sure that will freshen up our look to the extent that we want, so we’re going to keep playing around.

The other colour that caught our eye is Stellar Navy. While we thought it looked quite sharp in tandem with some of the lighter grey tones available, again, the combination didn’t feel fresh enough for our liking, as we already have a lighter grey wall.

We’re still big fans of the navy, though, so we eventually decided to try it out on both walls. And right away, we felt like that was the one.

Step 3: Make a decision

So Stellar Navy, it is.

After seeing the room come to life with the same colour all around, we really like how the white bookshelf becomes the focal point of the room, rather than an accent wall. Along the same lines, the darker shade of the navy helps accentuate the bookshelf and window even further, while still adding a splash of colour to the space compared to the greys we currently have.

It just feels right.

And that’s the beauty of all of this. I can sample all the colours and combinations I want, without the limitations that come with using physical samples, to help me come to a decision I’m confident in. As someone who wasn’t sure exactly what I wanted in the first place, that’s a game-changer.

Initially, I was a bit worried that the visualizer would spit out something resembling a rushed Photoshop job and not provide a realistic depiction of what the room might actually look like, but that’s definitely not the case. I was impressed with the level of detail I saw, particularly how the shadows and lighting on the walls were maintained from my original photo.

Once again, this gives me confidence that I know exactly what I’m getting and there aren’t going to be any surprises once the paint’s up on the wall.

Step 4: Purchase paint

To complete the visualization process, I can now email the photo to someone or download it onto my device using the buttons on the right panel. There’s also a button that takes you to the product page, where you can find direct purchase links from the retailers that carry the paint you’re looking for.

Just like that!

So, maybe buying paint doesn’t have to be as stressful as it seemed. Not only was this a painless experience, it was also, dare I say, kind of fun.

I’m already looking forward to painting the nursery next.

Subscribe to our blog below to stay up-to-date on Roomvo’s latest paint innovations and learn more about how room visualization can simplify the painting experience for shoppers.

The post ‘Shopping for paint scared me. But with new technology, it’s kind of fun’ first appeared on Roomvo.

The last time we bought one was five years ago when we first moved into our new home. We have laminate floors, which, to be clear, we love. But they’re quite hard and cool underfoot. So, an area rug for the living room was an absolute must to add comfort and warmth to the space.

Back then, we opted for a white rug with black geometric patterns. But it’s seen better days. And now that we have a baby, a white rug (if we can still call it white at this point) is asking for trouble. So, we’re ready for a replacement.  

We figured this was a good opportunity to continue adding more colour to our home, which was previously heavy on greys and whites. In recent months, we’ve started the transformation by painting the walls in our bedroom blue and applying a blush wallpaper in our little one’s nursery. For both of those home decor projects, we used Roomvo to help us select a product, which made for a much quicker — and far more enjoyable — shopping experience than anticipated.

We’re excited to do the same using the Roomvo-powered rug visualizer over at The Rug Company, a leading international brand for contemporary handmade rugs.

Here’s how I got on.

Step 1: Upload photo and explore designs

To start things off, I’ve uploaded a photo of my living room — sans our existing white rug — that I quickly snapped on my phone. As you can see, it’s looking pretty bare without a rug.

Now, I’m going to use the filter option on the left panel to ensure I’m only presented with rectangular rugs in shades of blue, red, orange, and beige, as I believe those will be the best fit for our space. Hopefully, this will help save time as I browse the product catalog.

There are still a lot of great options to choose from — seriously, some of these are beautiful — but I’ve narrowed my search to three particular rugs: Jude Bright, Jude Neutral, and Illusion.

Step 2: Visualize products in the home

This is where the fun begins.

With the click of a button, I can now see how each rug will look in my space. Not only that: I can also move the rugs around the room, place them underneath my furniture, rotate them, and experiment with different sizes — almost as if I were trying them out in real life.

Let’s have a look.

Jude Bright

This was one of the first rugs that caught my eye, mostly because of the colours. They’re stunning. And they match our existing colour scheme almost perfectly — from the blue and pink of the cushions and chair, to the green of forests on the wall art, to the grey of the sofa and walls. When you combine the vibrant colours with the simplicity of the design, this rug feels striking and classy at the same time.

At first, I previewed a larger-sized rug that covered most of the floor, but that felt a little too loud for my taste. Instead, I found that the 2.29m x 1.52m option, which I put in the middle of the space without touching any furniture, strikes the right balance.

Jude Neutral

Look familiar?

This is the same rug as above, with a more neutral palette. For this reason, the larger size doesn’t appear as overwhelming in this case. As you can see, I’ve selected a 3.66m x 2.74m rug and placed it underneath all four legs of the sofa and chair.  

We don’t have any cream tones in our space, so I wasn’t sure if this colour scheme would work. But after seeing the rug visualized, I like how it brings some new colours into the room, without clashing with the existing ones. The white and grey of this rug, albeit subtle, helps bring the room together. And, as it turns out, I think the cream complements our existing colours quite well.

It definitely makes the space feel warmer and cozier, if nothing else.

Illusion

Compared to the rugs above, I see this one as a nice in-between. It’s not as vibrant as Jude Bright but has more colour than Jude Neutral. Once inserted into the room, I like how the different shades of pink, blue, and grey on the rug accentuate our existing decor without overpowering it.

In this case, I’ve gone with a medium-sized 3.05m x 2.13m rug and placed it under the front legs of the sofa and chair, which, again, feels like a happy medium compared to the previous two options.

This certainly feels like a strong contender.

Step 3: Compare favourites

As much as I was struck by Jude Bright at first, I’m going to have to rule this one out. I still love the colours, but they were more dominant than I expected once I saw them come to life in my space. That led me to the smaller rug, but if I’m honest with myself: it just feels out of place.

So, it’s down to Jude Neutral and Illusion.

To help with my decision, I’m going to use the Compare feature, which allows me to see the rugs side-by-side and use the slider bar to go back and forth between the two options easily. Hopefully that gives me some clarity. For the purposes of the comparison, I’m going to make both rugs the same size.

Even though Illusion brings in more colour, one of our main goals, I can’t get over how warm and cozy the space feels with Jude Neutral. I think that’s partly due to the colour scheme. But looking into the product specifications (which I accessed by clicking on the information icon at the bottom of visualizer when in the comparison mode), I can also see that Jude Neutral is made of 100% wool, whereas Illusion is partly silk. As I understand it, wool is more durable and resistant to wear and tear, which is an important consideration for our family.

Seeing the two rugs side by side, you can definitely notice the difference. Illusion is thinner and has a slight sheen, while Jude Neutral appears more dense and plush.

Ultimately, it makes the space feel like home.

Step 4: Make a decision

So, Jude Neutral is the winner.

Ironically, it has the least amount of colour among the three rugs I considered — I mean, the word “neutral” is literally in the name. But sometimes, you don’t know what you really want until you see it.

That’s why room visualization has become such an important step in shopping for home decor — especially for someone like me, who prefers to do most of my shopping online when possible. We bought our first rug online, too. But in that case, we didn’t have the luxury of previewing it in our space beforehand, which made me more uncertain. In this case, I know exactly what I’m getting, and I feel confident knowing I’ve made the right choice for my home.

At the end of the day, that’s all that really matters.

The post ‘I thought I knew what rug I wanted. Room visualization changed my mind’ first appeared on Roomvo.

But for many consumers, imagining how a product will look in their homes is easier said than done. For manufacturers and dealers, that hesitation can mean the difference between a sale and a missed opportunity.

Ambientes Casablanca, one of the leading clay product manufacturers in the Americas, experienced this challenge firsthand. The company wanted to help dealers close more sales by empowering consumers with confidence in their choices.

Enter the Roomvo Partner Program (RPP). 

By equipping Ambientes Casablanca with industry-leading room visualization technology and more, Roomvo transformed the shopping experience for the manufacturer and its dealers, doubling leads for dealers and boosting dealer sales by 14% in just six months.

Read the full case study here.

Overcoming consumer indecision

Picture this: A customer walks into a showroom, falls in love with a tile design, but second-guesses whether it will truly match their space. Sound familiar?

According to Oscar Freddy Gomez Prada, Commercial Manager at Ambientes Casablanca, this problem was all-too common.

“Consumers often struggled with indecision because they couldn’t picture how the products would look in their homes,” says Gomez Prada. “This hesitation made it difficult for our dealers to close sales, especially on premium items.”

Ambientes Casablanca initially tried developing its own room visualization technology to show customers how products would look in their rooms. But the quality wasn’t up to par, and the costs added up quickly. They needed a proven solution that would make a real impact.

Transforming the shopping experience

Ambientes Casablanca partnered with Roomvo to integrate room visualization into its website and showroom shopping experience, as well as providing its dealers with cutting-edge room visualization technology. And just like that, the shopping experience was transformed.

Ambientes Casablanca has signed up 14 dealers for the Roomvo Partner Program (RPP) as of November 2024. As part of the Roomvo Partner Program (RPP), dealers get free access to Roomvo Assistant, a room visualization widget that lives on the website and allows shoppers to see tile and flooring in their homes before they purchase.

For dealers looking to truly maximize their web presence, subsidized Roomvo Sites offer SEO-friendly, fully integrated flooring websites designed to drive more website traffic, leads, and sales.

Closing sales

But Roomvo didn’t stop there. Ambientes Casablanca worked closely with Roomvo to train dealers on how to use visualization technology to close sales, both online and in the showroom. Plus, by syncing product data across its network, the manufacturer ensured accurate images, descriptions, and specs were always at dealers’ fingertips.

“Our dealers love Roomvo,” says Gomez Prada. “It makes it so much easier for them to close sales. The visualizer puts a smile on consumers’ faces and gives them confidence to purchase if they’re feeling indecisive.”

More leads, bigger sales

The impact of Roomvo was transformative: 2x more consumer leads generated for dealers, 14% increase in dealer sales within six months, and 7% increase in average ticket size.

Why? Because when consumers can see their vision come to life, they buy with confidence. And sometimes, they buy even more than they planned.

“Roomvo opens up new possibilities for consumers,” says Gomez Prada. “Even if they were only thinking of redoing their floors, now they see how great new walls would look and decide to do those too.”

For Ambientes Casablanca, the Roomvo Partner Program (RPP) has been a game-changer — for their brand and their dealers.

“Whenever I visit a dealer on the Roomvo Partner Program (RPP), I notice how much happier they are than those without it,” says Gomez Prada. “They’re so engaged, and all I hear is glowing feedback.”

Level up your shopping experience

Book a demo to learn more about Roomvo Partner Program (RPP) and give shoppers the confidence to buy while boosting your bottom line.

The post How Roomvo increased Ambientes Casablanca dealer sales by 14% first appeared on Roomvo.