When shoppers upload photos to visualize flooring, they’re telling you where the decision really matters.

In 2025:

• 87% of shoppers used their ‘own’ room photos
  
• In the Americas, living rooms ranked #1 at 16.1%
  
• Kitchens followed closely behind at 13.4%
  

These are high-traffic, high-visibility spaces. With higher stakes on the line, shoppers are nervous about making the wrong choice. Lifestyle imagery is helpful in allowing shoppers to get a sense of the product, but giving shoppers the ability to see your products true to scale in their own spaces is critical to unlocking purchase confidence.

For retailers, this opportunity is twofold.

Allowing your customer to visualize your furniture in their rooms can be a game changer, but also not relying on generic lifestyle imagery that feels staged or disconnected from the shopper is essential. Imagine elevating lifestyle visuals to meet customers where their attention already is: inside real, relatable spaces that reflect how they actually live.

The most effective lifestyle imagery:

• Images that feel aspirational, yet achievable
  
• Features good lighting, realistic furniture, and authentic finishes
  
• Prioritizes relevance and context over “perfect” showroom scenes
  

When lifestyle imagery mirrors real life, it becomes a powerful complement to visualization.

Roomvo makes this approach scalable. With tools like Roomvo Studio, brands can create consistent, in-context lifestyle imagery and video for the rooms shoppers visualize most, without the time, cost, or complexity of traditional photo shoots. The result is high-impact content that feels personal, performs across channels, and seamlessly supports the visualization experience.

Materials: Performance Still Wins, But Preferences Vary

Two materials continue to dominate in the Americas:

• Luxury Vinyl 36 %
  
• Tile 25 %
  

Together, they make up 61% of all flooring visualizations.

But the more interesting story is how preferences shift by region:

• While luxury vinyl leads strongly in the Americas
  
• Tile continues to gain ground in Europe
  
• Laminate is  softening in some markets
  
• Engineered wood is quietly gaining momentum

Read the full report to unlock the detailed stats by region

What this means for your business:

Assortment decisions shouldn’t be one-size-fits-all. Shoppers are comparing more and testing options side by side. They expect you to help them understand why one option works better than another in their home, not just see a list of features on a product page.

That shift puts more pressure on both digital tools and in-store teams to guide confident decisions. When associates have the right tools at their fingertips to capture leads, provide product information and help customers visualize their favourite products, it becomes much easier to turn comparison into conversion.

That’s where Roomvo PRO CRM comes in. It streamlines sample management and equips every sales associate with a CRM in their pocket, helping showrooms keep pace with how today’s shoppers actually buy.

Want the full context behind these insights? Find out more in Part 1 of the blog, or get more detailed stats here: 2026 Flooring Trends Report 

Book a free demo to see how Roomvo can transform your business: https://get.roomvo.com/contact/?

The post Inside the Rooms, Images, and Materials Driving Flooring Decisions.  first appeared on Roomvo.

Look closer: today’s shopper is (quietly) telling you exactly what they need.

The Flooring Shopper Has Changed (But They’re Not Telling You Directly) 

Picture this. A homeowner, let’s call her Sarah, is sitting on her couch in January, coffee in hand, scrolling through flooring options on her phone. She’s not “just browsing.” She’s planning, budgeting and wondering if now is the right time. She uploads a photo of her living room in Roomvo, tries a light wood-look vinyl floor and compares it to a slightly warmer laminate option. She closes the tab and comes back two weeks later. 

Sarah never fills out a form. She never calls a store. But her behavior tells a very clear story.

That story, multiplied across 240 million real shopper interactions, is what powers Roomvo’s 2026 Flooring Trends Report. And if you’re in the flooring industry, it’s one of the clearest signals you’ll get about how consumers actually shop today and what they’re looking at.

Steady Demand Doesn’t Mean Easy Sales

One of the biggest takeaways heading into 2026 is this: People are still shopping, but they’re more cautious.

Globally, flooring visualization increased in 2025 by a modest 1.7% compared to 2024, but momentum wasn’t evenly distributed. 

• Europe surged ahead (+11.2%)
  
• Asia continued steady growth (+4.5%)
  
• The Americas softened slightly (-1.5%)

In such situations where some regions are accelerating while others cool, the implication is clear: the winners will be the teams that spot these shifts early and adjust their focus accordingly.

To be clear, this doesn’t mean interest is disappearing, but shoppers like Sarah are more selective and harder to convert. They want reassurance and they expect brands and retailers to help them feel confident, before they commit.

In this environment, the businesses that win are those that make it EASY for customers, not by giving them TONS of information, or tools, but by giving them a highly curated set of solutions that reduce uncertainty and help them say “yes” to a purchase.

Timing Matters More Than Ever

March is still the busiest month for flooring shopping with 9.8% of total activity. But what surprised us in the data is how close the other peaks are:

• January 9.5%
  
• February 9%
  
• August 9.2 %
  

These numbers suggest additional high-intent windows

January–February: can be a great time to engage early planners. This is when homeowners often reassess budgets, reset priorities for the year ahead, and revisit projects that were delayed or put on hold the year before. 

August: may signal a different kind of urgency. As summer winds down, many homeowners appear motivated to complete renovations before fall. This can create a compressed decision window where clarity and confidence matter more than ever.

For flooring businesses, this means success isn’t just about “being busy in the spring.”
Interest shows up earlier in the year and continues beyond the traditional peak, even if the reasons vary by shopper.

What is important to note is that if Sarsh visits your site any time of year and can’t easily visualize, compare, or save her choices, making her experience feel limited or unclear, you run the risk of losing Sarah to a competitor who gives her confidence faster.

Being ready earlier and staying visible later isn’t about predicting intent, it’s about removing friction whenever interest appears.

Stay tuned for more flooring stats and insights in Part 2 and 3 of the 2026 Flooring Trend Report blog.

Want the Full Picture now?

This blog just scratches the surface.

Roomvo’s 2026 Flooring Trends Report dives deeper into:

• Regional differences
  
• Room-by-room behavior
  
• Materials and finishes gaining momentum
  
• How visualization data predicts purchase intent
  

If you want to see what shoppers are telling you before your competitors do, it’s all there.

Download the full report here:  2026 Flooring Trends Report
Book a free demo to see how Roomvo can transform your business: https://get.roomvo.com/contact/?

The post What 240 Million Consumer Interactions Can Teach Us About Selling Floors in 2026 first appeared on Roomvo.